Ford Ranger Platinum (2024) Launch Review

The Ford Ranger Platinum will soon be in local showrooms – we drove the new top-end derivative of the Blue Oval’s bakkie at its local launch event in the Overberg.

The 3.0TD V6 double cab Platinum 4WD is said to be the most sophisticated and luxurious Ford Ranger ever. Could you say it’s the flagship? If you apply family-car standards to this apex leisure double cab, then yes, it’s “top of the range” because it has the longest list of standard features. Finish and klaar.

Strictly speaking, the 3.0T V6 double cab Raptor 4WD is slightly pricier than the Platinum, but bear in mind that the Raptor, which won its category in the 2023/24 #CarsAwards, has bespoke off-road racing suspension, bold looks and a howling twin-turbopetrol V6; it’s aimed at a very specific type of buyer.

What is a Ranger Platinum?

Some will argue the 3.0TD V6 double cab Wildtrak 4WD, with its iconic nameplate, muscular turbodiesel V6 and generous specification, is probably “all the double-cab bakkie you’ll ever need” – and they have a point. However, in a new-vehicle market where so many buyers forego luxury sedans, ‘wagons and even medium SUVs to embrace the double-cab life, the Platinum offers a tantalisingly high level of spec.

Visually, the Platinum is distinguished from its lesser siblings with a bold chrome-finished grille, distinct Platinum branding on the flanks and rear, as well as 20-inch alloy wheels wrapped in all-season rubber. There’s colour coding on the front bumper, side mirrors and door handles for that extra premium feel.

And if the myriad comfort and convenience features don’t lure customers in completely, the Ford Ranger Platinum, with its fixed sports hoop and shiny side rails, additionally damped tailgate, cargo management system and roof rails, sure looks the part. Sadly, an electrically operated roller shutter remains optional.

As far as tech is concerned, the Platinum is 1 of only 2 Ranger derivatives (the other being the Raptor) to feature Matrix LED headlamps; they are said to offer 30% more light on high beam, can swivel at low speeds (for better cornering visibility) and automatically prevent other road users from being blinded.

Inside, the Ford Ranger Platinum features quilted leather seats with contrast stitching; the front seats have heating and ventilation functions, as well as 10-way electric adjustment for the driver. Apart from a heated steering wheel, which will be a boon in the upcoming months(!), the newcomer is trimmed with Black Maple- (on the dashboard and doors) and aluminium inserts; there’s even an additional glovebox.

Tech-wise, the Platinum gets the Raptor’s large (12.4-inch) LCD digital instrument cluster, which can display a variety of themes, as well as Pro Trailer back-up assist, a 10-speaker B&O audio system, wireless charging, wireless Android Auto/Apple Carplay, a 400W inverter and 2 USB points for each row.

Suffice it to say the full array of safety features available in the T6.2 Ranger is present and correct here. Over and above extra airbags (taking the total to 9), the Platinum comes equipped with features such as adaptive cruise control, emergency autonomous braking, lane-keeping assist and autonomous parking.

Performance and Powertrain

The Ranger Platinum is powered by a 3.0-litre turbodiesel V6 engine that produces 184 kW/600 Nm and is mated with Ford’s 10-speed automatic transmission. It has an electronically controlled permanent 4-wheel-drive system that allows drivers to toggle between 4A, 4High, 4Low and 2High (RWD only).

What is the Ford Ranger Platinum like to drive?

The Ranger Platinum is unashamedly a luxury double-cab; whereas the Blue Oval sought to demonstrate the breadth of its bakkie’s off-road capability (and capacity to exceed an average user’s expectations) on previous media launch events, the launch route for the Platinum consisted mostly of tarred roads.

On the well-maintained roads in and around Grabouw and Pringle Bay, the Ranger didn’t feel markedly different to drive compared with its Wildtrak sibling, but that’s not meant as a criticism, because the current-gen Ranger has set a high benchmark as the finest-riding double-cab bakkie on the market.

As it happened, our concerns about some of that stellar ride quality (by double-cab bakkie standards) being eroded due to the fitment of large (20-inch) alloys and lower-profile (255/55) tyres to the Ranger Platinum were quickly allayed. Admittedly, the bakkie’s shiny rims and “skinny” tyres are not best suited for undertaking intensive 4×4 adventures, but that’s why Ford offers the off-road-oriented Wildtrak X.

Even though the newcomer’s on-road refinement is ultimately limited by its bakkie underpinnings (a body-on-frame architecture and leaf-sprung rear suspension), the Ford exhibited a level of ride quality on the national highway that was oh-so-close to that of a monocoque SUV – impressive stuff indeed.

Another thing we noticed was the road noise, or rather, the lack thereof. Whereas chunkier off-road tyres tend to generate an unpleasant rumble on coarse tarmac, this new wheel/tyre combo is far more hushed.

Unsurprisingly, the Platinum’s steering setup is much the same as in the Wildtrak (light and reasonably sharp), but the powertrain remains the biggest highlight of this package. The (also locally produced) turbodiesel V6 isn’t particularly free-revving, but its torque delivery is prompt and generous.

With peak torque (600 Nm) available from just 1 750 rpm, in-gear acceleration is plentiful and while the 10-speed auto ‘box shifts pleasantly smoothly, it does tend to hesitate in stop-start driving conditions.

How much does the Ranger Platinum cost in South Africa?

Ford Ranger 3.0TD V6 double cab Platinum 4WD

R1 119 000

Included in this price is Ford’s 4-year/120 000 km warranty, 4-year/unlimited km roadside assistance and 5-year/unlimited km corrosion warranty. As a reminder, customers can purchase service or maintenance plans of up to 8 years or 135 000 km. For example, a 6-year/90 000 km service plan costs an additional R23 959.10 (March 2024). There are various warranty extension options too

Summary

With the introduction of the Platinum derivative, the already diverse Ford Ranger portfolio now caters for affluent urban-based buyers who want a bakkie that’s more upmarket than the Wildtrak (and may also be tempted by the bakkie’s Amarok cousin). Mid-range XLT derivatives may appeal to those who seek a moderately well-equipped double-cab, but at the summit of the Silverton-based brand’s bakkie line-up sits the Platinum: a comprehensively specced lifestyle bakkie with a highly desirable upmarket image.

Granted, the newcomer eschews a small degree of its off-road skillset (because of its handsome 20-inch wheels shod with 255/55 tyres), but we reckon its target market won’t be too concerned with that. Right now, the 3.0TD V6 double cab Platinum 4WD is South Africa’s most luxurious double-cab bakkie.

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