New Ford Territory: early sales figures in SA
Just how well has the new Ford Territory been received in South Africa? Well, let’s take a closer look at local sales figures after this crossover’s first month on the market…
The new Ford Territory officially hit the market in May 2024, seeing the Blue Oval brand return to the South Africa’s family crossover space (remember the Kuga?). So, just how well has the Territory been received by local buyers so far?
Well, according to figures submitted to Naamsa, Ford sold 264 units of the Territory in Mzansi in May 2024, with 258 units coming via the dealer channel and 6 units listed as so-called “single” registrations (effectively vehicles the brand kept and licensed for its own use). Keep in mind the 5-seater crossover’s official on-sale date was 8 May 2024, meaning the figure above doesn’t quite represent a full month on the market.
Still, the Territory’s tally was enough for it to place 2nd on the list of most-popular Ford models in May 2024, beaten only by the Silverton-built Ranger (2 216 units). That meant the Territory was the top-selling passenger vehicle for the Blue Oval brand last month, finishing ahead of the Everest (220 units), Puma (43 units) and outgoing Mustang (7 units).
This early performance furthermore saw the Territory beat established segment rivals such as the Volkswagen Tiguan (141 units), Mazda CX-5 (118 units), Toyota RAV4 (102 units), Hyundai Tucson (52 units) and Kia Sportage (49 units). However, it couldn’t match likewise Chinese-built contenders such as the Chery Tiggo 7 Pro (342 units) and Haval H6 (272 units). Though Jaecoo reported 148 sales of the newly launched J7 in April (achieved in about half a month), neither Jaecoo nor Omoda supplied figures to Naamsa in May.
Interestingly, Ford also registered 140 units of the Territory in April 2024, the month prior to this model’s market launch. However, the company tells us that 120 units were dealer demonstrators, with 10 units set aside for the media launch and a further 10 units for marketing purposes.
As a reminder, the new Territory – which is produced in Nanchang by Jiangling Motors Corporation (JMC) as part of a joint venture between Ford and the Chinese manufacturer – is available locally only with a turbocharged 1.8-litre, 4-cylinder petrol engine that sends 138 kW and 318 Nm to the front axle via a 7-speed dual-clutch transmission.
In South Africa, the Territory line-up comprises 3 derivatives, each distinguished by its trim level. The Ambiente starts at R576 000, while the mid-tier Trend comes in at R632 600 and the top-spec Titanium at R707 000. A 6-year/90 000 km service plan can be added for an additional R14 000 in each case.
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