New Toyota Land Cruiser Prado: sales soar in June 2024
Sales of the new Toyota Land Cruiser Prado soared in South Africa in June 2024, with the J250-gen SUV placing just outside the top 10 best-selling passenger vehicles…
The new Toyota Land Cruiser Prado officially hit the market in South Africa at the beginning of June 2024 – and what a start the J250-generation SUV has enjoyed. Yes, in its first month on sale locally, the new Prado came close to cracking the list of Mzansi’s 10 best-selling passenger vehicles, despite a starting price of nearly R1.3-million.
Ultimately placing 11th in the passenger-vehicle segment, the Land Cruiser Prado finished June 2024 with a lofty sales tally of 694 units, a figure surely boosted by pent-up demand (UPDATE: Toyota SA Motors says 679 of those units were new-gen variants, with the remaining 15 taking the form of J150-gen derivatives). As a reminder, the new SUV was initially scheduled to launch locally in April, though was delayed due to what Toyota SA Motors described as “homologation processes”.
Tellingly, as many as 657 units or 94.7% of the Prado’s sales last month came via the dealer channel, with 35 units reported as “single registrations” (vehicles that manufacturers keep for their own use) and a further 2 units as sales to the rental industry. In the end, the Prado finished just behind the Haval Jolion (736 units) but ahead of likewise far more affordable models such as the Suzuki Fronx (620 units), Kia Sonet (561 units) and Toyota Vitz (542 units).
June 2024’s effort was easily the Prado nameplate’s best showing locally in recent memory, even eclipsing the model’s cumulative registrations over the year’s opening 5 months (441 units). It’s also more than half of the previous-generation Prado’s overall sales total for 2023, when 1 274 units were registered.
As a reminder, the J250-generation portfolio kicks off with the Prado 2.8 GD TX (R1 296 300), which is followed by the Prado 2.8 GD VX-R (R1 448 900). Then there’s a pair of Prado 2.8 VX-R First Edition variants, one in monotone form (R1 462 400) and the other in bi-tone guise (R1 472 600).
All models ship standard with 7 seats, while the only engine on offer locally is Toyota’s familiar 2.8-litre, 4-cylinder turbodiesel motor (1GD-FTV), which again delivers 150 kW and 500 Nm to all 4 corners (though switches from the outgoing model’s 6-speed automatic transmission to a more modern 8-speed self-shifter).
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