SA’s best-selling double-cab bakkies of Q1 2024
Ranger or Hilux? Which nameplate was the top seller in South Africa’s all-important double-cab bakkie segment in the opening quarter of 2024? We have the figures!
With the opening quarter of the year already behind us, it’s time to take a look at the double-cab bakkie sales race in South Africa for Q1 2024. So, which locally built contender is leading the pack in the dual-cab segment?
For the record, since Naamsa’s monthly sales figures don’t include a breakdown of the 3 available bakkie body styles (the single-, extended- and double-cab shapes), we’ve again turned to our colleagues over at Lightstone Auto for help identifying SA’s best-selling 1-tonne double-cab bakkies for Q1 2024.
Before we share these figures, let’s take a step back and consider what the overall picture – that is, including all 3 body styles – looks like after the opening 3 months of the year. Based on Naamsa’s numbers, the Toyota Hilux is leading the overall race, with 8 849 units registered. The Ford Ranger is 2nd on 6 055 units, while the Isuzu D-Max completes the 1-tonne podium with 5 171 sales.
South Africa’s best-selling double-cab bakkies in Q1 2024
Now let’s break down the sales statistics by body style. According to Lightstone Auto’s figures, the Ford Ranger is leading the double-cab bakkie segment in Q1 2024, with 4 648 units sold. By our maths, that translates to 76.8% of the Silverton-built bakkies overall tally.
With 4 046 units, the Toyota Hilux is currently in 2nd place in the double-cab sales race, just 602 sales off the pace. For the record, double-cab registrations thus comprise 45.7% of the Prospecton-produced stalwart’s overall total in this reporting period.
As you’ve no doubt already gleaned, the Isuzu D-Max finds itself in 3rd position, with 2 109 units sold in the double-cab segment. Interestingly, that means the dual-cab body style’s share of total D-Max sales has dropped (compared with 2023) to 40.8%.
In addition, it’s worth noting Lightstone Auto’s figures show that sales of all other double-cab bakkie derivatives (over and above the Ranger, Hilux and D-Max that is) in the local market total 4 670 units for the opening quarter of the year.
SA’s top-selling single- and extended-cab bakkies in Q1 2024
What about the 1-tonne single-cab space (note, the no-longer-produced Nissan NP200 is excluded from this exercise since it’s a half-tonner)? Well, the Toyota Hilux is the leader in this segment so far, with 3 206 units. That figure translates to 36.2% of the nameplate’s total in Q1 2024.
The Isuzu D-Max slots into 2nd position on 2 499 units (or 48.3% of its aggregate), while the 2-door version of the KwaZulu-Natal-assembled Mahindra Pik Up (1 512 units or a heady 74.2% of its total) is in 3rd place. The Ford Ranger single cab, meanwhile, finishes Q1 2024 on 458 registrations (just 7.6% of its total), with all other 1-tonne single cabs collectively managing 2 405 units.
Finally, the Toyota Hilux leads the way in the extended-cab sales contest, with 1 592 units of the Xtra Cab registered in the 1st quarter of the year. The Ford Ranger Super Cab finds itself in 2nd (949 units), ahead of the Isuzu D-Max Extended Cab (563 units) in 3rd.
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