Cheaper alternatives to BMW

BMW offers a wide range of cars in South Africa, from compact hatchbacks to full-size luxury SUVs and high-performance M models. And they are all priced like luxury vehicles. But what are the cheaper alternatives to BMW in South Africa?

The brand’s own price list shows compact models, such as the 1 Series and 2 Series, starting on the wrong side of the R700,000 and rising from there for top-end SUVs like the XM and the 7 Series, fit for a president.

Even a well-specced 3 Series and 4 Series are effectively R1m vehicles. BMW’s larger SUVs and flagship sedans are reaching well into the millions. The M and top electric lines command the highest prices. 

Japanese, Korean, and Chinese brands do offer heaper alternatives to BMW. For each BMW class, we provide typical BMW price-band guidance and three or four alternatives that deliver a comparable role or feel, along with approximate price bands based on the South African dealer or brand websites.

1 Series small premium hatch

BMW compact models start at R700 000, depending on the derivative and options. A buyer looking for a compact, premium feel without the BMW badge can consider mainstream hatchbacks and compact sedans that offer a sophisticated finish and are more affordable to purchase and operate.

Alternatives are a fully loaded Volkswagen Polo. Or in reality, the new Golf. VW’s legendary full-size hatch has all the refinement and sophistication of a premium German compact luxury car.

2 Series small coupe and Gran Coupé

BMW’s small coupe/gran coupé models typically occupy the higher end of the compact segment, often ranging from R700,000 upwards. If the two-door or four-door coupe look appeals to you, several marques offer stylish, more affordable options.

Mazda2 and Mazda3 are great cheaper alternatives to BMW. Some of the best Japanese exterior design in compact packages. These Mazdas also offer attractive cabin design and a sporty feel. Expect pricing from the mid-R300,000s to the mid-R500,000s for these models. With build quality that easily rivals that of a German premium car.

X1 small premium SUV

BMW’s X1 and X2 sit in the small premium SUV band and are priced from the upper hundreds of thousands. If you prefer an SUV shape but want to save money, there are options. Like Hyundai Creta, Kia Seltos or Hyundai Tucson.

The Creta and Seltos are priced from roughly R480,000 upwards, with the Tucson moving into the mid-R500,000s, offering modern cabins, good equipment, and a stylish alternative in terms of looks. 

Chinese offerings that rival the X1 are very compelling. Like GWM’s Haval. Priced competitively in South Africa, Haval has a high equipment level for the money. Additionally, the H6 GT and its hybrids make it worth a look, as it beats the X1 in space. 

X3 mid-sized premium SUV

BMW X3 and similar mid-sized premium SUVs typically fall within the R900 000 to well over R1 500 000 price range. Cheaper but practical alternatives include the Toyota RAV4, which offers hybrid powertrains, an excellent dealer network experience and terrific build quality.

Other worthy X3 alternatives include VW’s Tiguan, the Mazda CX-5, and the Hyundai Tucson, all of which offer refined cabins and strong value for money.

Cheaper alternatives to BMW 5 Series and X5

For buyers tempted by BMW’s larger sedans and SUVs, the savings are greater when switching to mainstream brands that offer generous equipment at lower price points.

Hyundai Palisade and Kia Sorento offer three-row comfort and equipment, typically at a lower price than BMW’s large SUVs. For the 5 Series sedan, there is little competition, except from its fellow German automakers.

GWM Tank 500 for buyers seeking imposing styling and high specification for a lower outlay. 

If the BMW brand and driving dynamics appeal but the price does not, South Africa’s market offers many credible alternatives. Volkswagen, Toyota, Hyundai, Kia, Mazda and emerging Chinese brands such as GWM and Haval supply cars that match the role and appearance of BMWs for substantially less money. 

There are abundantly more BMW’s across the spectrum. In fact, BMW likely offers one of the most extensive model ranges in the country, including sedans, hatchbacks, SUVs, hybrids, and electric vehicles, all of which come in various shapes and sizes. But for the BMW name, and not without reason, you have to fork out cash because, no matter what model, it is one of the best all-round vehicles available.

Cheaper alternatives to BMW in South Africa do exist. With BMWs today starting at well over R700 000, there is a different planet full of alternatives below that price cut-off. Some good, rather excellent choices, but still not BMWs…