South African Vehicle Sales for August 2012
The steady growth trend of South African vehicle sales continued in the month of August 2012 with an improvement of 9.4% or 4 844 units when compared to the same period in 2011. A total of 56 253 vehicles were sold in August 2012 compared to the 51 409 units sold in August last year.
In addition, domestic sales for the first eight months in 2012 remained 11.3% ahead of the corresponding eight months in 2011. Export sales in the month of August 2012 totalled 25 024 units and registered a marginal improvement of 0.8% or 188 units compared to the same period last year.
Of the total detailed reported industry sales of 53 725 vehicles (excluding MBSA), 81.1% of sales were attributed to dealer sales, 11.5% represented sales to the rental industry, 3.9% for industry corporate fleets and 3.5% for government.
New car sales during August 2012 experienced an 11.5% improvement when compared to August 2011. Year to date new car sales remained 12.5% ahead when compared to the first eight months of 2011. The new car market for August 2012 was supported by strong demand from car rental companies who accounted for 15.2% of total new car sales, which according to NAAMSA, will continue for the next few months as the car rental industry continues to re-fleet.
Despite prospects of a lower economic growth environment, the automotive sector continued to perform remarkably well. Factors that would continue to support domestic sales included historically low interest rates, ongoing improvement in vehicle affordability in real terms and improving demand for credit by households and businesses said NAAMSA.
A highly competitive trading environment, attractive incentives and new model introductions would continue to support demand. In terms of domestic sales, the industry remained on track to achieve growth of 10% for 2012. However, NAAMSA predicts a difficult trading environment and subdued growth in 2013 due to inflationary pressure, rising food and fuel costs and the weakness of the Rand on new vehicle pricing.
Top 3 Selling Cars in South Africa for August 2012
| Model | Units sold |
| Volkswagen Polo Vivo | 3 714 |
| Toyota Hilux | 2 942 |
| Volkswagen Polo | 2 355 |