Mazda3 2,0 Individual (2009) Driving Impression
In many ways (and rather ironically) we can thank the quirky and borderline radical RX-8 for the re-emergence of Mazda as a serious player in the mainstream car market. Prior to RX-8, Mazda was not only churning out bland products by the thousands, but also entangled in a badge-engineering web with Ford. It took the dramatic RX-8, complete with its rotary engine and bizarre suicide-door layout, to shake Mazda from its slumber. Since then, every new Mazda product has been a significant improvement on what had gone before, and each model has brought verve and energy to their respective market segments. The original Mazda3 was an example of this, but now the second-generation version has arrived. Can Mazda stay the course, or will it once more be doomed to play in the shadows?
Sharp-suited looks for Mazda3
In sedan form the new Mazda3 is a striking machine, reminding strongly of its bigger sibling, the Mazda6. The Mazda3 boasts quite an aggressive front-end, and the curves above the front wheelarches are pure RX-8. At the rear, the bumper juts out quite far, which looks a bit odd, and the rear lamps are clear. Riding on large 17-inch alloy wheels and boasting a sunroof as standard, the 3 looks both sporty and upmarket. A similar approach is evident inside, but it takes a while to appreciate the design effort and the depth of the quality, because at first glance it looks a bit shiny and overdone. The instrumentation is excellent, though two deep-set dials that remind of the set-up usually found in powerful sportscars and the leather-wrapped steering wheel is very nice to hold.
The poor first impression is really the result of a lack of coherency in the selection of trim. The largest part of the facia is made from a high-quality soft plastic, and there are neat leather inserts on the doors etc., but in between all of this are also some shiny, hard plastics that feel out of place in this cabin. Furthermore, the design lacks flow, and this has placed trim materials of varying quality next to one another. Spend some time in the cabin, however, and these concerns start to fade, because in reality the quality is excellent, and the Mazda3 boasts some very neat touches, including very cool mood lighting in the footwell. Another example, however, of the lack of finer detail is the jarring positioning of two digital displays of different colours next to each other on top of the facia. But, overall, the pros outweigh the cons and the driver in particular will really enjoy the Mazda3s driver-centric design the steering wheel boasts generous rake/reach adjustment and the seat features height-adjustment, too.
Things are not quite as rosy in the rear, though. The wheelbase of 2 640 mm is about average for this class, but the slope of the rear window and large boot (430 L) have forced Mazdas designers to push the rear seats forward, and this has impinged on legroom. Still, smaller adults and kids wont find much reason to complain the seats are certainly comfortable. In terms of standard features, though, the Mazda scores very high marks, with leather upholstery, climate control, auto wipers, cruise control, keyless entry and a premium audio system with a Bose subwoofer all being part of the deal. The safety package consists of 8 airbags and ABS with EBD. Unfortunately there is no electronic stability system.
Good performance/economy balance
Powering this version of the Mazda3 is a 2,0-litre four-cylinder petrol engine that develops 110 kW and 187 Nm of torque. The maximum torque figure is only available at a high-ish 4 000 rpm, but dont be fooled, it pulls strongly from much lower down. What helps is the relatively low weight of 1 281 kg and the well-chosen ratios of the slick six-speed manual transmission. The Mazda3 feels eager from pull-away, and never loses this responsiveness. So, it very much stays true to the Mazda zoom-zoom spirit, even though the 0-100 km/h time of 9,5 seconds is nothing to really write home about. The fuel economy, however, comes as a surprise. Youre unlikely to achieve 7,9 L/100 km on your daily drive, but should not do worse than 9 L/100 km for normal driving, which is very good for a car of this size and performance potential.
Where the Mazda3 somewhat loses the plot is in its dynamic refinement. Given the fact that it boasts an advanced multi-link rear suspension set-up, Mazda has possibly underachieved in this models ride/handling capability. Certainly, it feels stable and boasts safe, predictable handling, but its neither as entertaining as the best cars in this class nor as soft-riding. In fact, it suffers a similar fate to the Mazda2 by displaying skittishness on rippled surfaces and high levels of tyre and road noise that detract from its otherwise upmarket persona. Pity And thats before we even get to the woeful electrically assisted steering!
Mazda3 – Verdict
In many ways the new Mazda3 is right up there with the best in this class. It looks the part, is better built than it appears at first glance and is packed with features. The engine, too, is a winner, offering excellent responsiveness and good fuel economy. But Mazda can (and should) do better in the suspension department. We could forgive the Mazda3 a degree of skittishness and road noise if it was an electrifying handler, but its not. And lets not forget were talking sedans here, so the focus should be on refinement and ride comfort, but here the Mazda3 also trails the best in class. It would appear, then, as if Mazda tried to offer the best of both worlds, but in doing so has missed the target on both counts.
We like:
Individualistic design
Equipment level
Performance
Quality
We dont like:
Suspension can feel/sound harsh
Cabin design lacks coherency
Fast Facts:
Engine: 2,0-litre, four-cylinder, petrol
Power: 110 kW @ 6 500 rpm
Torque: 187 Nm @ 4 000 rpm
Transmission: Six-speed manual
Wheels: 17-inch alloy
Top speed: n/a km/h (200 km/h est.) 0-100 km/h: n/a seconds (9,5 sec est.)
Fuel economy: 7,9 L/100 km
Source: www.um.co.za
Also consider:
Honda Civic 1,8i-VTEC VXi: A pricey but serious rival to the Mazda3 by virtue of its impeccable build quality, refinement and spacious cabin. Honda has a bullet-proof reputation for reliability and this VXi derivative is also decently equipped.
Toyota Corolla 1,8 Exclusive: Not as powerful as the Mazda3 and also lacking any measure of zing, but the Corolla is popular because of its wide servicing network as much as its comfort, and good performance/economy balance.
Ford Focus 2,0 Si: The Focus offers a full maintenance plan as opposed to the Mazda3 service plan and is also more spacious. But the engine is slightly down on power and the bigger Focus therefore doesnt feel as lively, even though ride/handling is very good.