Corolla Cross jumps Ranger! SA’s best-selling cars in June 2023
Against all odds, South Africa’s new-vehicle sales grew a considerable 14% year on year in June 2023. Here’s a look at the country’s best-selling cars, most popular brands and more…
In June 2023, South Africa’s new-vehicle industry registered unexpectedly robust year-on-year growth of 14.0% to finish on 46 810 units. This performance furthermore represented a month-on-month improvement of 8.7% (compared with May 2023’s industry tally of 43 060 units) and marked the 2nd consecutive month of year-on-year growth.
Naamsa described the figures as “encouraging” given the “multiplicity of negative considerations that still outweigh the positive”. Out of the total reported industry sales of 46 810 vehicles, an estimated 39 086 units (or 83.5%) were sales through the dealer channel, while 10.0% represented sales to the rental industry, 3.5% to government and 3.0% to industry corporate fleets.
As was the case in the preceding month, the light-commercial vehicle (LCV) segment seemed to do much of work, with sales in this part of the market increasing a whopping 57.1% year on year to 13 945 units. Of course, it’s worth bearing in mind the corresponding month in 2022 was still plagued by the effects of the devastating KwaZulu-Natal floods, which halted production of various popular Toyota vehicles in Prospecton.
According to Naamsa, the June 2023 new passenger-vehicle segment held steady, with its effort of 29 795 units representing a marginal gain of 0.8% compared to June 2022. The rental industry again provided useful support to this part of the market, accounting for a considerable 13.4% of sales.
In terms of exports, the manufacturing industry shipped off 27 296 units last month, reflecting a year-on-year decline of 12.6%. That said, vehicle exports year to date were still 4.7% ahead of the corresponding period in 2022.
Meanwhile, Lebo Gaoaketse, Head of Marketing and Communications at WesBank, said new-vehicle sales for June “impressed” with double-digit growth, pointing out it was the second-best sales month of 2023 thus far.
“South Africa’s new-vehicle market is almost counter-cyclical, displaying reassuring levels of growth that outperform most sectors of the economy. It is clear to see the correlation between actual market performance and levels of demand as measured by applications for finance, which are now firmly driving new vehicle deals as opposed to pre-owned purchases,” Gaoaketse explained.
According to Gary McCraw, Director of the National Automobile Dealers’ Association (NADA), there were distinct reasons for the overall positive sales performance in June.
“A consistent stream of new and updated models, particularly in significant high-volume segments, along with improved availability of popular models, appeared to be crucial factors in sustaining the growth trajectory of new-vehicle sales in South Africa,” said McCraw, adding another positive aspect influencing the market was the “enhanced supply of new vehicles, which fostered competition among various brands”.
New vehicle sales summary for June 2023
- Aggregate new-vehicle sales of 46 810 units increased by 14.0% (5 758 units) compared to June 2022.
- New passenger-vehicle sales of 29 795 units increased by 0.8% (251 units) compared to June 2022.
- New light-commercial vehicle sales of 13 945 units increased by 57.1% (5 070 units) compared to June 2022.
- Export sales of 27 296 units decreased by 12.6% (3 920 units) compared to June 2022.
10 best-selling automakers in South Africa in June 2023
Yes, it’s still very much the Toyota show at the top of the table, with the Japanese firm’s local division registering a whopping 13 016 units in June 2023 (representing month on month growth of 14.2% and a market share of 27.8%). Once again, that meant the Volkswagen Group (5 578 units) had to settle for a distant 2nd place, with Suzuki (4 335 units) likewise holding steady in 3rd position, though closing the gap slightly on its German rival.
Hyundai (2 645 units), Ford (2 514 units) and Nissan (2 380 units) remained in 4th, 5th and 6th place, respectively, while Isuzu’s total of 2 365 units was enough to see it climb a spot to 7th (not to mention come close to overhauling Nissan). Renault (1 836 units) was likewise up a position to 8th, which saw Haval (1 749 units) drop a couple to 9th. Kia again rounded out the top 10, with 1 507 units registered in June 2023.
So, which manufacturers came close to cracking the table? Well, Chinese firm Chery (1 402 units) found itself in a particularly strong 11th (just 105 sales behind Kia), boosted slightly thanks to its “first large fleet transaction” of 100 units (in the form of Tiggo 4 Pro units sold to Hertz Rent A Car). Meanwhile, the BMW Group grabbed 12th place with 1 246 registrations. Mahindra (955 units) slotted into 13th, ahead of Mercedes-Benz (with a Naamsa-estimated 824 units) and Stellantis (596 units), with the latter group comprising as many as 7 brands locally.
1. Toyota – 13 016 units
2. Volkswagen Group – 5 578 units
3. Suzuki – 4 335 units
4. Hyundai – 2 645 units
5. Ford – 2 514 units
6. Nissan – 2 380 units
7. Isuzu – 2 365 units
8. Renault – 1 836 units
9. Haval – 1 749 units
10. Kia – 1 507 units
10 best-selling vehicles in South Africa in June 2023
The Toyota Hilux was again South Africa best-selling vehicle, with a massive 3 792 units – that’s a month on month increase of 35.5% – registered around the country in June 2023. Fellow Prospecton-built model the Toyota Corolla Cross (2 115 units) grabbed 2nd, an improvement of 2 spots compared with May 2023.
That saw the Silverton-manufactured Ford Ranger (2 099 units) slip a place to 3rd, with the Kariega-produced Volkswagen Polo Vivo (1 967 units) likewise falling a spot to finish the month in 4th. Meanwhile, the Struandale-built Isuzu D-Max remained in 5th, though its tally of 1 953 units saw it finish right on the Vivo’s tail.
Thanks in part to 661 sales to the rental industry, the Suzuki Swift (1 685 units) moved up 2 places to 6th, again taking the title of SA’s best-selling imported vehicle. The locally produced and recently revised Toyota Fortuner (1 639 units) returned to the table to grab an impressive 7th, while the Indian-built Toyota Starlet (1 415 units) slipped a position to 8th. The Toyota Hi-Ace (1 413 units) was down 3 places to 9th, while the Rosslyn-manufactured Nissan NP200 (1 108 units) fell a spot to close out the table in 10th.
What about vehicles that just missed out on a top-10 finish in June 2023? Well, the soon-to-be-facelifted Hyundai Grand i10 (894 units) found itself bubbling under in 11th, while the locally produced Volkswagen Polo hatch fell from the table to 12th, with 882 units registered. The Haval Jolion (835 units) wasn’t far behind in 13th, followed by the Nissan Magnite (783 units) and Chery Tiggo 4 Pro (771 units).
1. Toyota Hilux – 3 792 units
2. Toyota Corolla Cross – 2 115 units
3. Ford Ranger – 2 099 units
4. Volkswagen Polo Vivo – 1 967 units
5. Isuzu D-Max – 1 953 units
6. Suzuki Swift – 1 685 units
7. Toyota Fortuner – 1 639 units
8. Toyota Starlet – 1 415 units
9. Toyota Hi-Ace – 1 413 units
10. Nissan NP200 – 1 108 units
Top 10 vehicles exported from South Africa in June 2023
For the 2nd month on the trot, the Volkswagen Polo hatchback found itself at the top of the export charts, with 6 837 units shipped off from the German automaker’s Kariega facility in June 2023. With the BMW Group reporting figures last month (it unfortunately does so only quarterly), the BMW X3 (6 206 units) jumped back into the mix to grab 2nd. As an aside, BMW recently announced a R4.2-billion investment into the Rosslyn plant, which will produce and export the next-generation X3, including in plug-in hybrid form.
The Toyota Hilux (3 957 units) was again in 3rd on the list of exports, while the Ford Ranger (2 373 units) fell to 4th position. Whether or not the Ranger’s export figure includes the new Volkswagen Amarok built at the same Silverton factory remains to be seen (though Ford SA has again emphasised the number is “Ranger only”)…
As we’ve come to expect, the Isuzu D-Max, Nissan Navara, Toyota Fortuner, Toyota Corolla Cross, Nissan NP200 and Toyota Corolla Quest made up the export numbers. We should, of course, point out Mercedes-Benz did not submit detailed figures, so it’s unclear how many new C-Class sedan units were exported during the month (for the record, though, Naamsa’s estimate for June 2023 stands at 6 872 units).
1. Volkswagen Polo (hatch) – 6 837 units
2. BMW X3 – 6 206 units
3. Toyota Hilux – 3 957 units
4. Ford Ranger – 2 373 units
5. Isuzu D-Max – 427 units
6. Nissan Navara – 364 units
7. Toyota Fortuner – 34 units
8. Toyota Corolla Cross – 31 units
9. Nissan NP200 – 6 units
10. Toyota Corolla Quest – 2 units
Vehicle-sales outlook in SA for the remainder of 2023
So, what’s on the horizon for South Africa’s new-vehicle market? Well, Naamsa again points to “challenges confronting the economy and the automotive industry”, including high interest rates, high inflation and currency depreciation, which continue to “strain consumers’ budgets”.
Despite these factors, the industry body welcomes the “easing in inflation by more than expected” as well as an “improvement in significantly less daytime load-shedding” and the “renewed collaboration between business and government to urgently tackle key current challenges relating to energy, infrastructure and transport logistics, as well as combating crime”.
“If successful, the collaboration efforts could assist to reduce policy uncertainty and promote a more predictable economic environment, which would enable much higher levels of investment, growth and job creation and to break out of the current low economic growth trap,” says Naamsa.
- ALSO READ: Top-spec Toyota Hilux breaches R1-million
Meanwhile, WesBank’s Gaoaketse believes “there is hope for better news for the economy and consumers during the 2nd half of the year”. Gaoaketse says the “outlook remains positive for consumers” and “for the industry to continue its resilient recovery”.
“More stable fuel prices, hopefully fewer – if any – interest-rate changes, first-half growth for the manufacturing sector as well as a strong recovery in exchange rates will all contribute to economic performance as a whole during the 2nd half, as well as affordability for consumers in the market for a new vehicle,” says Gaoaketse.
- ALSO READ: Is the SA-built Amarok a VW or Ford export?
NADA’s McCraw touched on “affordability pressures”, a depreciating rand that continues to drive prices higher, low business confidence and “political instability”, though the NADA director nevertheless remains optimistic.
“Generally, sentiment towards making major purchases remains slightly negative in South Africa, as consumers grapple with the effects of high interest rates. Looking ahead, if we can maintain the current rate of power outages, continue to experience a drop in inflation and benefit from the recent relief in petrol prices, sentiment may gradually improve. This, in turn, could lead to increased dealer sales as more new models become available and, hopefully, sales assistance persists,” concludes McCraw.
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