New vehicle sales in South Africa: September 2022
South Africa’s new-vehicle industry put in a “resilient performance” in September 2022, despite increasingly trying market conditions. Here’s what you need to know, including the country’s best-selling brands and most popular vehicles…
In September 2022, South Africa’s new-vehicle market enjoyed its sixth consecutive month of year-on-year growth, with sales increasing 10.8% to 47 786 units. For the record, that figure also represents a slight improvement on August 2022’s effort.
According to Naamsa, this “resilient performance” came despite a general “despondency about load-shedding” in South Africa, along with other “weakening economic indicators”. As the organisation points out, the pace of SA’s new-vehicle market recovery “has started to slow down”.
Still, September’s showing remains an encouraging one, with an estimated 39 152 units (or 81.9%) representing sales through the dealer channel. Around 14.2% came courtesy of the vehicle-rental industry, with 2.3% of sales going to government and 1.6% to industry corporate fleets.
Out of the industry total of 47 786 units, the passenger-car market accounted for 32 392 sales, representing a year-on-year increase of 9.7%. Domestic sales of new light-commercial vehicles, bakkies and mini-buses, meanwhile, came in at 12 573 units or a gain of 14.9% compared with September 2021’s performance.
WesBank, meanwhile, said the market’s performance showed “reassuring stability in volumes for a number of positive reasons” despite facing “a host of negative economic influences”. Indeed, the credit provider reported its applications volume indicated demand for new vehicles remained “robust” (and out-performed potential pre-owned sales).
“Consumers are clearly looking for value in the new-vehicle market. Despite the demand being in favour of new-vehicle deals, the average deal size has remained consistent year-on-year, indicating that affordability remains a major consideration. Consumers are also making the choice in the face of pre-owned deals that display price inflation of over 20%,” said Lebogang Gaoaketse, Head of Marketing and Communications at WesBank.
Meanwhile, September 2022’s export figure ballooned 104.6% year on year to 41 474 units, though this was off an admittedly low base (owing to the cyberattack on Transnet operations in the corresponding month in 2021).
New vehicle sales summary for September 2022
- Aggregate new-vehicle sales of 47 786 units increased by 10.8% (4 639 units) compared to September 2021.
- New passenger-vehicle sales of 32 392 units increased by 9.7% (2 855 units) compared to September 2021.
- New light-commercial vehicle sales of 12 573 units increased by 14.9% (1 632 units) compared to September 2021.
- Export sales of 41 474 units increased by 104.6% (21 199 units) compared to September 2021.
10 best-selling car brands in South Africa for September 2022
The Tiggo 4 Pro was Chery’s top seller in September 2022, attracting 773 registrations.
Now that Toyota’s plant at Prospecton is very much back online after the devastating KwaZulu-Natal floods of mid-April 2022, it seems it’s business as usual at the top. The Japanese firm’s local division breached the 12 000-unit mark in September 2022, putting it far ahead of the again second-placed Volkswagen Group. Suzuki, meanwhile, continued its string of strong performances by again securing third (a position it has surely now made its own).
So, was there any month-on-month movement in the top 10? Well, Isuzu climbed one place to seventh on the back of improved D-Max sales, pushing Ford down one spot to eighth in the process. The only other change saw Chery cracking the top 10 at the expense of fellow Chinese brand, Haval.
1. Toyota – 12 059 units
2. Volkswagen Group – 6 750 units
3. Suzuki – 4 355 units
4. Hyundai – 3 146 units
5. Nissan – 2 649 units
6. Renault – 2 601 units
7. Isuzu – 2 287 units
8. Ford – 2 212 units
9. Kia – 2 086 units
10. Chery – 1 352 units
10 best-selling vehicles in South Africa for September 2022
The locally built Isuzu D-Max jumped two places to third in September 2022.
Despite its final tally falling to 2 842 units (from 3 417 units in August), the Toyota Hilux was again South Africa’s best-selling vehicle in September 2022. The likewise locally built Volkswagen Polo Vivo (2 473 units) closed the gap somewhat in second, while the Struandale-produced Isuzu D-Max climbed two positions to snaffle a strong third with 1 968 units registered.
That meant the imported Toyota Urban Cruiser (1 946 units) and outgoing Silverton-built Ford Ranger (1 604 units) each fell a place, to fourth and fifth respectively. Another product of Prospecton, the Toyota Hi-Ace (1 526 units), leapt four spots up the table to sixth, while the Toyota Corolla Cross (1 434 units) gained two places to grab seventh.
The Kariega-built Volkswagen Polo hatch ended September 2022 with 1 371 sales under its belt, meaning it again had to settle for eighth place. The Suzuki Swift (1 332 units) dropped two spots to ninth, while the Nissan NP200 (1 198 units) tumbled four to tenth to close out the table. The Renault Kwid (1 077 units), Kia Picanto (842 units) and Volkswagen T-Cross (814 units) found themselves just outside of the top 10.
1. Toyota Hilux – 2 842 units
2. Volkswagen Polo Vivo – 2 473 units
3. Isuzu D-Max – 1 968 units
4. Toyota Urban Cruiser – 1 946 units
5. Ford Ranger – 1 604 units
6. Toyota Hi-Ace – 1 526 units
7. Toyota Corolla Cross – 1 434 units
8. Volkswagen Polo (hatch) – 1 371 units
9. Suzuki Swift – 1 332 units
10. Nissan NP200 – 1 198 units
Top 9 vehicles exported from South Africa in September 2022
More than 7 000 units of the BMW X3 were exported from South Africa in September 2022.
Despite the Blue Oval brand’s Silverton factory being in the midst of a switch-over to the new-generation model, the Ford Ranger moved up one place to the very top of the exports pile in September 2022, with nearly 10 000 units delivered overseas. Still, the Kariega-produced Volkswagen Polo hatchback wasn’t far behind (9 656 units), while BMW reported figures to Naamsa for the first time in a couple of months, revealing more than 7 000 examples of the X3 were shipped from Plant Rosslyn.
The Toyota Hilux thus found itself in fourth place on the exports chart, though this was far ahead of the Nissan Navara, Isuzu D-Max, Toyota Corolla Cross, Toyota Fortuner and Nissan NP200. As always, we should point out Mercedes-Benz did not submit detailed figures, so it’s unclear exactly how many new C-Class sedan units were exported from South Africa in September 2022 (though Naamsa’s estimate is listed as 6 501 units).
1. Ford Ranger – 9 829 units
2. Volkswagen Polo (hatch) – 9 656 units
3. BMW X3 – 7 014 units
4. Toyota Hilux – 6 820 units
5. Nissan Navara – 595 units
6. Isuzu D-Max – 329 units
7. Toyota Corolla Cross – 238 units
8. Toyota Fortuner – 198 units
9. Nissan NP200 – 65 units
Sales outlook
So, what’s next for South Africa’s new-vehicle market? Well, Naamsa expects the pace of the market’s recovery to continue to slow, thanks to factors that include the latest hike in interest rates and the ongoing load-shedding saga.
“The higher stages of load-shedding seem to have an amplified negative impact on production and the South African economy as a whole. The South African Reserve Bank, at its September Monetary Policy Committee, noted that economic and financial conditions were expected to remain more volatile for the foreseeable future and revised its economic growth outlook for 2022 lower as a result of load-shedding and other weakening economic indicators,” explains Naamsa, before pointing to the latest petrol-price decrease as some welcome “good news”.
The organisation adds the new-vehicle market’s performance year-to-date is 13.4% ahead of the corresponding period in 2021, though again cautions “the pace of growth being experienced in the market is expected to slow down for the balance of the year”.
What does WesBank have to add? Well, it echoed Naamsa’s concerns around “two major detractors” facing the market.
“Load-shedding will continue to impact consumer and business confidence negatively. But it is the second major increase in interest rates of 0.75% that should be expected to bring a more immediate bearing to purchase decisions made on financed deals,” warns Gaoaketse.
Switching focus to the export market, Naamsa believes despite the global economy entering a “period of persistently high inflation and weaker economic growth”, which in turn is impacting demand, growth prospects for domestic vehicle exports “remain optimistic”.
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