Suzuki leapfrogs VW Group! SA’s new-car sales in January 2025
January 2025 was the SA new-vehicle market’s 4th straight month of year-on-year growth. Here’s your overview, including a few significant changes on the list of Mzansi’s best-selling automakers…
South Africa’s new-vehicle market kicked off the year by recording its 4th straight month of growth, with local registrations increasing 10.4% year-on-year to 46 398 units in January 2025. Furthermore, it’s worth noting that figure represents a 12.9% improvement over December 2024’s tally, too.
Pointing out that the “positive momentum” of the final quarter of 2024 continued into the opening month of 2025, Naamsa CEO Mikel Mabasa said he was “absolutely confident that an improved economic outlook, coupled with higher business and consumer sentiment, [would] support the new vehicle market in 2025”. There was positive news in the export segment, too, where sales increased 29.7% year on year to 25 348 units in January 2025.
But back to local sales. According to the industry representative body, 81.4% of the total reported industry figure of 46 398 units in January 2025 represented dealer sales, while a considerable 14.8% were sales to the vehicle-rental industry, 2.2% to industry corporate fleets and 1.6% to government.
As has been the case over the past few months, SA’s new passenger-vehicle market was largely to thank for the broader industry’s year-on-year growth in January, increasing 18.3% to 29 181 units (a whopping 19.2% of which came courtesy of the rental channel). Meanwhile, the new light-commercial vehicle (LCV) segment slid 9.1% year on year to 9 901 units.
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Meanwhile, Brandon Cohen, Chairperson of the National Automobile Dealers Association (NADA), described the market’s performance as a “most welcome surprise for the industry”, pointing to the passenger-car segment’s particularly “bullish” effort.
“This positive trend builds on the momentum from the last quarter of last year, with the rental industry once again playing a major role, accounting for 14.8% of the total market and 19.1% of the car market,” said Cohen, before applauding the growth in the export segment, which he called “the lifeblood of several local manufacturers”.
Though Lebo Gaoaketse, Head of Marketing and Communication at WesBank, welcomed the sales uptick, he said January 2025’s performance should be considered in “context”.
“Although 10.4% growth doesn’t reflect WesBank’s slow growth forecast, it is important to note a number of impacting factors in this unusual sales month. Firstly, January volumes are traditionally boosted by lower December numbers as buyers delay purchase decisions into the new year. Secondly, last year’s sales had started off slowly and January 2024 sales were 3.8% down, providing a lower base from which to compare year-on-year performance this month,” he explained.
Gaoaketse said January sales were impacted by “varying reporting processes” by the manufacturers in December. While the last month of 2024 saw sales increase 2.5% year on year, some of these transactions would otherwise have been reported as January sales, he suggested. Consequently, the 2 months should be “considered together to get a meaningful view of the market’s true performance”.
New-vehicle sales summary for January 2025
- Aggregate new-vehicle sales of 46 398 units increased by 10.4% (4 375 units) compared to January 2024.
- New passenger-vehicle sales of 34 530 units increased by 18.3% (5 349 units) compared to January 2024.
- New light-commercial vehicle sales of 9 901 units decreased by 9.1% (993 units) compared to January 2024.
- Export sales of 25 348 units increased by 29.7% (5 803 units) compared to January 2024.
10 best-selling automakers in SA in January 2025

Toyota started 2025 right where it ended 2024: at the very top of the pile. In fact, the Japanese firm’s local division registered as many as 12 152 units in January 2025, its highest tally since October 2023. As a reminder, Toyota held a 24.9% share of the total market in 2024, with nearly 130 000 new vehicles sold.
The big news, however, was the fact Suzuki leapfrogged the Volkswagen Group, grabbing 2nd place from its German rival (a feat it has once before achieved, back in April 2024). In the end, Suzuki completed January 2025 on 6 399 units (incidentally also its best effort since October 2023), finishing the month some 723 sales ahead of the VW Group (5 676 units, including the Audi brand).
Meanwhile, Hyundai (2 760 units) held steady in 4th place and Ford (2 467 units) remained in 5th position, while Chinese firms Chery (1 913 units) and GWM (1 756 units) likewise retained 6th and 7th spot, respectively. Isuzu (1 733 units) climbed a ranking to 8th, while Mahindra (1 463 units) broke into the top 10 with what we believe was its highest total yet, taking 9th in the process. Finally, Kia (1 428 units) fell a place to 10th.
That meant there was no space in the top 10 for Renault (1 409 units), with the French firm having to settle for 11th, ahead of the BMW Group (with a Naamsa-estimated 1 184 units). Nissan (1 162 units) found itself down in 13th, followed by Omoda & Jaecoo (743 units) in 14th and Jetour (451 units) – another Chinese brand now reporting sales figures to Naamsa – in 15th.
1. Toyota – 12 152 units
2. Suzuki – 6 399 units
3. Volkswagen Group – 5 676 units
4. Hyundai – 2 760 units
5. Ford – 2 467 units
6. Chery – 1 913 units
7. GWM – 1 756 units
8. Isuzu – 1 733 units
9. Mahindra – 1 463 units
10. Kia – 1 428 units
Sales outlook in South Africa in 2025
So, how does Naamsa see the rest of 2025 playing out? Well, Mabasa says “the positive start to the year, marked by higher new-vehicle sales, a further interest-rate cut of 25 basis points during the month, and well-controlled inflation, along with promising prospects for a significantly improved domestic economic outlook, all contribute to a sense of optimism as we embark on 2025”.
“The possibility of further interest-rate cuts by the central bank in 2025 would not only enhance vehicle affordability but also foster a revival in business and consumer sentiment. The South African Reserve Bank projects a notable improvement in the country’s GDP growth rate of 1.5% for 2025, with some commentators even projecting even more optimistic figures of around 2%,” Mabasa adds.
In terms of new-vehicle exports, Mabasa says this segment “showed promising growth in January 2025 compared to the same month in 2024”.
“The anticipated relaxation of monetary policy in South Africa’s primary export markets is expected to sustain this momentum in the short- to medium term. However, the trajectory of trade policies under the new US administration remains uncertain. It’s worth noting that the success and magnitude of US tariffs could have significant spillover effects on South Africa and other markets, potentially leading to increased export revenues and inflation,” he explains.
Meanwhile, NADA’s Cohen says “although we are obviously delighted at the strong performance of the overall market, particularly in the passenger-car segment and the recent small drop in interest rates, several challenges remain for the motor trade”.
“Affordability continues to be a concern as the cost of living rises, compounded by a 4th successive fuel-price hike, electricity increases and the looming possibility of further load-shedding. Additionally, there is the threat of tariffs and a freeze on funding from the United States,” Cohen warned.
Still, he says “there are also positive developments” on the horizon. “We are hopeful about potential announcements during the President’s State of the Nation Address (SONA) and a possible 4th interest-rate decrease in March (if the current inflationary forces remain in line). Taking all this into consideration, it has been a promising start to the year for the retail motor industry. Only time will tell whether we can build on this momentum as the year progresses,” concludes Cohen.
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WesBank’s Gaoaketse likewise points to “affordability” as a “key consideration for consumer purchase decisions”, though says additional interest-rate reductions could play a significant role during the remainder of 2025.
“Further expected [interest-rate] cuts during the year will slowly begin to address new-vehicle affordability and renew business and consumer confidence. However, constrained household budgets will continue to remain vigilant of spend despite lower inflationary pressures overall,” says Gaoaketse.
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