This week’s news you need to know (December 2021, week 1)
In this week’s automotive news you need to know: VWSA comes out guns blazing with new models for 2022, BMW’s design department appears to be overdoing the “creativity boosters”, bakkie special-edition season is well underway and Toyota brings customisation in-house, for the Corolla Cross, of all cars.
Volkswagen’s big reveal in 2022 – Big bang theory
It seems like the South African subsidiary of the German Giant has been shaken from its slumber by the rumble of new models from the East being rolled out of container ships docked at our nation’s ports (with Haval and Hyundai’s wares leading the charge). Volkswagen’s awakening has predictably been followed by a comprehensive response that leaves nothing to chance; the Wolfsburg-based brand’s line-up of new models for 2022 covers virtually all the bases it needs to. It’s a tactical move to ward off threats, protect an existing customer base and attract new business going forward, but what if?
Read more: Volkswagen reveals its cars for 2022
What if recent successes of up-and-coming brands like Haval, which has set the blueprint for other emerging (mostly Chinese) manufacturers to follow, is creating more than just a hindrance for VW? Other established brands will also be concerned by the SUV brand’s competitive pricing and strengthening reputation. South Africans are brand-loyal and VW arguably has the most devoted following of all, but at what point will brand loyalty no longer rule buying behaviour? As affordability becomes all-important (and VW’s unlikely to be a frontrunner in that regard), that moment may happen sooner rather than later.
BMW Concept XM – The design debacle intensifies…
I’ve read that the practice of ingesting micro-dosages of hallucinogenic mushrooms (they’re all-natural and aren’t meant to be consumed recreationally or habitually – before someone gets the wrong idea) has been a popular – if taboo – method of unlocking original ideas in creative or artistic people for some time. Studies have shown it to work when a stale design concept, for example, needs invigoration, but perhaps the designers at BMW have got their micro-dosages a little wrong of late and, as a consequence, extended their minds way beyond the known universe to come up with new creations. I jest, of course.
Read more: BMW Concept XM Previews High-Performance Hybrid SUV
Long-standing fans of Chris Bangle-era BMW designs (from the Noughties), let alone those who loved the boxy brilliance of Claus Luthe’s creations (from the Eighties) – and everything in between – have abandoned this new age of BMW design. They’ve opted to collect and cherish older Bimmers and reminisce about an era that has long since passed; as if to lock themselves in time capsules. I do feel for them as they’ve been fiercely loyal to the Bavarian brand, but I appreciate BMW’s eagerness to challenge the status quo under the leadership of the BMW Group’s design chief Adrian van Hooydonk and his new(ish) lieutenant, BMW Design head Domagoj Dukec. The Concept XM demonstrates that BMW’s future is bold, fearless and unsubtle. You can either jump aboard or get left behind – it’s up to you.
Isuzu X-Rider Limited Edition – If you can’t beat ‘em, join ‘em
South African manufacturers have well and truly embraced the “special edition” trend as they strive tirelessly to squeeze as much “bottom line” from ageing products as they can. The word “special” seems incongruous when applied to an 8-year-old model, even one that served its manufacturer well. We all know it’d be cheaper to buy a standard derivative and kit it out yourself (to make it even more special).
Read more: Isuzu releases D-Max X-Rider LTD
Production of the new-generation D-Max will start soon and, to Isuzu Motors SA’s credit, the Gqeberha-based firm has spent considerable time and effort to develop the bakkie to be better suited for local conditions (as opposed to its Mazda BT-50 cousin, which is imported from Thailand). But perhaps, instead of cooking up yet another Limited Edition of old faithful, it should have taken whatever market, design and manufacturing budget it could scrounge to maximise the new bakkie’s prospects in a cutthroat segment. Who knows, Isuzu might have unlocked more profit than a special edition ever could.
Toyota Cross customisation – Custom, papi!
The world of automotive after-market customisation is one of extremes; it features products that have been enhanced with tasteful, high-quality adornments that add appreciable cosmetic value… and then you get products that have been plastered with cheap knock-off bits and pieces, many of which seem bolted on haphazardly. The first follows a rather rigorous and thorough process of design, quality control, testing and problem-solving by specialist companies. The latter merely looks incredibly tacky, probably devalues your car and encourages more companies to make even tackier parts. It’s a mess.
Read more: Toyota Corolla Cross Accessories Confirmed for SA
Toyota and other manufacturers are now bringing aftermarket customisation in-house. On the one hand, well-chosen accessories do add to a model’s distinctiveness (dealers especially love it when buyers specify extras on their vehicle orders). On the other hand, I wish that manufacturers would rather ensure that their core products are quality propositions, as opposed to diluting what they can bring to the market by relying on “the icing” to secure buyers’ signatures. I understand there is money to be made, but I’d prefer better cars rolling off the production line. Leave customisation to the specialists, I say.













