Kia reveals all-new Sportage
Kia has officially revealed its arrestingly styled 5th-generation Sportage. Not only does it fully incorporate the brand’s “Opposites United” design language, but the newcomer’s avant-garde fascia is dominated by an extended curved instrument cluster/touchscreen panel.
Whereas the current generation Sportage has the chunky proportions and upright stance that are hallmarks of virtually all contemporary family cars (in addition to a distinctive tiger-nose-themed frontal design, to be fair), its successor doesn’t look like a bigger version of the Sonet, which was recently introduced in Mzansi, or its smaller Seltos compact family car sibling…

No, just as was the case with its closely related cousin, the new Hyundai Tucson, Kia’s newcomer marks a major departure from the previous model – in terms of its styling, as well as its advanced digital interface. It’s the brand’s 2nd model, after the EV6 battery-electric crossover, to incorporate the company’s expressive new “Opposites United” design language.
Like its EV6 sibling, the 5th-generation Sportage features crisp, taught character lines that ripple across the surfaces of its sheet metal. There’s a detailed-orientated black grille graphic that spans the width of the front end (in fact, it wraps around it!) and elongated boomerang-shaped LED running lights that curve upward to trace the edge of the family car’s clamshell bonnet.
The side-window area, meanwhile, narrows towards the rear, where blacked-out C-pillars create a floating roof effect, while at the rear, the newcomer’s shoulder lines slope gently downward to meet the top edges of the ornate LED tail-light clusters. Although less pronounced than on the EV6, the new Sportage’s tail lights blend into a distinct ridge halfway up the tailgate, which effectively kicks up the rear end.
Although the new Sportage’s exterior execution is quite dramatic, it’s not entirely unexpected, given that the conservative styling of the current car, which was derived from that of the model it replaced. The interior, however, is revolutionary. Like in the recently facelifted Sorento, there are distinctively shaped ventilation outlets and a slim, rectangular climate-control console positioned in the middle of the fascia.
However, the driver-orientated cabin is dominated by a beautifully sculpted integrated curved display that houses both the newcomer’s digital instrument cluster and infotainment touchscreen. Whereas these elements have gradually been merged in recent designs, this marks the first time Kia has combined them in a Mercedes-Benz-like “Widescreen Cockpit” way.
Although the new Sportage’s exterior execution is quite dramatic, it’s not entirely unexpected, given that the conservative styling of the current car, which was derivative of the model that it replaced. The interior, however, is revolutionary. Like in the recently facelifted Sorento, there are distinctively shaped ventilation outlets and a slim, rectangular climate-control console positioned in the middle of the fascia.
Meanwhile, the driver-orientated cabin is utterly dominated by a beautifully sculpted integrated curved display that houses both the newcomer’s digital instrument cluster and infotainment touchscreen. Whereas these elements have gradually been merged in recent designs, this marks the first time Kia has combined them in a Mercedes-Benz-like “Widescreen Cockpit” way.
Finished in a high-end gloss, the centre console provides ample storage and cupholders (plus, we would assume, a wireless charging pad), while the L-shaped raised central control console features soft-touch switches, an engine start/stop button and a shift-by-wire transmission dial.
The rear of the driver and front passenger seats, meanwhile, are integrated hanger-type designs within the slim headrests that allow clothing or bags to be conveniently hooked into place.
Kia South Africa has introduced a number of new or revised offerings this year, including the Picanto X-Line and Sonet. Waiting in the wings is the Pegas budget sedan and revised Sorento adventure SUV, but whether the new Sportage will make it to the local market before the end of the year remains to be seen; we’d bet that the new newcomer will probably arrive in the Republic early in 2022.
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Kia Sonet (2021) Launch Review

