Ford jumps Hyundai! SA’s new-vehicle sales in June 2025
June 2025 represented the SA new-vehicle market’s 9th consecutive month of year-on-year growth. Here’s your industry overview, including Mzansi’s 10 best-selling automakers…
The purple patch continues! In June 2025, South Africa’s new-vehicle market improved 18.7% year on year – the local industry’s 9th straight month of year-on-year growth – to end on 47 294 units. That figure furthermore represents a 4.4% increase over May 2025’s effort.
According to Naamsa, June 2025’s performance reflected a “sustained and broad-based recovery in consumer and fleet demand”. It also pushed SA’s new-vehicle sales for the opening half of 2025 to 278 911 units, a considerable 13.6% ahead of the same period in 2024. The industry representative body suggested this improvement was “supported by and large by an influx of affordable imported models”.
Interestingly, vehicle exports from South Africa in June 2025 increased 7.9% year on year to 36 343 units, despite what Naamsa described as the “growing toll of geopolitical and trade-related disruptions”. Year to date, exports stand at 195 549 units, up 2.6% compared to H1 2024.
According to Naamsa, 85.9% of June 2025’s total reported domestic figure represented dealer sales, while an estimated 8.2% were sales to the new-vehicle rental industry, 3.2% to industry corporate fleets and 2.7% to government.
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The country’s new passenger-vehicle market enjoyed a 21.7% year-on-year improvement to end the month on 32 570 units, some 10.7% of which represented sales to the nation’s rental-vehicle industry. Meanwhile, Mzansi’s light-commercial vehicle segment registered its 3rd straight month of year-on-year growth, increasing a promising 14.9% to 12 129 units.
Meanwhile, Brandon Cohen, National Chairperson of the National Automobile Dealers’ Association (NADA), suggested that though this latest instance of year-on-year growth came “off a low base in [June] 2024”, the numbers were not “just a rebound” but rather “a show of force from South African motor dealers”.
“When you consider the layered complexity of our operating environment – from domestic politics to global supply pressures – these figures reflect the unmatched responsiveness and customer focus of our dealer networks across the country,” Cohen said.
Lebo Gaoaketse, Head of Marketing and Communication at WesBank, noted that growth in the new-vehicle market growth showed “an uncanny alignment to the start of interest-rate cuts”, explaining that a reprieve in the interest rate since September 2024 had “lifted some burden on indebted consumers and stimulated demand for credit and consequently new vehicles”.
Still, he said SA motorists continued to face budget constraints, pointing out that the average contract term continued to increase while the amount of credit reduced. “These are 2 major indicators of affordability pressure to reduce monthly instalments within the need for new replacement vehicles. In short: South Africans want new cars – but they’re spending less on them.”
New-vehicle sales summary for June 2025
- Aggregate new-vehicle sales of 47 294 units increased by 18.7% (7 444 units) compared to June 2024.
- New passenger-vehicle sales of 32 570 units increased by 21.7% (5 807 units) compared to June 2024.
- New light-commercial vehicle sales of 12 129 units increased by 14.9% (1 570 units) compared to June 2024.
- Export sales of 36 343 units increased by 7.9% (2 647 units) compared to June 2024.
10 best-selling automakers in SA in June 2025
As you’ve no doubt already guessed, Toyota SA Motors (which includes the Lexus and Hino brands) was again top of the charts in June 2025. The Japanese giant registered 11 690 units last month, representing a 13.2% improvement over May’s tally. That performance also put it a whopping 6 469 units ahead of the company in 2nd place.
While Suzuki Auto SA experienced a 5.7% month-on-month decline, its total of 5 221 units was still enough to see it retain the runner-up position (which it has held every month so far this year). Still, the 3rd-placed Volkswagen Group Africa (including Audi) cut the gap to just 248 units in June 2025, increasing its tally 8.5% month on month to 4 973 units.
Meanwhile, Ford Motor Company of SA grew its new-vehicle sales some 4.3% month on month to 3 058 units in June 2025, seeing it climb a ranking to 4th – its highest placing so far in 2025. For the record, that’s the first time this year the Blue Oval brand has cracked the 3 000-unit mark. After hitting a 3-year high in May, Hyundai Automotive SA’s sales fell 10.6% month on month to 2 905 units, meaning the South Korean firm had to settle for 5th place.
Chinese automakers GWM SA (up 10.6% month on month to 2 288 units) and Chery SA (up 5.3% month on month to 2 101 units) remained in 6th and 7th, respectively, with Isuzu likewise retaining 8th position, having improved its tally 6.4% month on month to 2 087 units.
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Mahindra SA’s sales slipped 2.7% compared to the prior month, though its June 2025 figure of 1 483 units was nevertheless enough for the Indian brand to keep hold of 9th. Interestingly, BMW Group SA – which includes the BMW and Mini brands – returned to the top 10 for the first time since June 2024, ending the month on 1 349 units.
So, Renault SA (1 318 units) again had to settle for 11th place, with Kia SA (1 230 units) dropping out of the top 10 to finish in 12th. Nissan SA (1 183 units) climbed a ranking to 13th, while Omoda & Jaecoo (1 009 units) slipped a place to 14th, despite cracking 4 figures. Jetour (683 units) completed the top 15, meaning there was no space for Stellantis SA in June.
1. Toyota – 11 690 units
2. Suzuki – 5 221 units
3. Volkswagen Group – 4 973 units
4. Ford – 3 058 units
5. Hyundai – 2 905 units
6. GWM – 2 288 units
7. Chery – 2 101 units
8. Isuzu – 2 087 units
9. Mahindra – 1 483 units
10. BMW Group – 1 349 units
SA’s sales outlook for the remainder of 2025
What should South Africa’s new-vehicle market expect as it moves into the 2nd half of 2025? Well, having concluded the opening half of the year “on a strong footing”, Naamsa suggests this period will see the local industry having to “navigate a more complex environment”.
“While domestic sales are likely to remain robust in the near term due to lagged effects of interest-rate cuts and resilient consumer sentiment, consumers continue to drive demand for affordable and high-specification models,” says the industry representative body.
Meanwhile, NADA’s Cohen points to “temporary rand weakness linked to political uncertainty, oil-price volatility from ongoing global conflict, and unresolved trade tariff talks between South Africa and the United States” as risks that persist as the industry heads into the 2nd half of the year.
“On the consumer front, inflation-adjusted take-home pay remains under pressure and electricity tariff hikes from 1 July could dampen household sentiment. Nonetheless, South African consumers are showing remarkable resolve and our dealer community is matching that with operational excellence and customer-centric innovation. If these trends hold, 2025 may yet prove to be a landmark year for our sector,” says Cohen.
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WesBank’s Gaoaketse adds that “if the economic outlook remains favourable for further interest-rate cuts, the new-vehicle market should be expected to continue this momentum for the remainder of the year”.
“More reassuring is the level of stability in the market – even at these heightened levels – which provides much more certainty for the industry, dealers and consumers alike,” he concludes.
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