Suzuki hits all-time record! SA’s new-vehicle sales in August 2025
In August 2025, SA’s new-vehicle market enjoyed its best performance in nearly 6 years, marking 11 consecutive months of year-on-year growth. Here’s your industry overview, including Mzansi’s 10 best-selling automakers…
- New-vehicle sales highest since October 2019
- 11 consecutive months of year-on-year growth
- Passenger-vehicle market soars to 10-year high
In August 2025, South Africa’s new-vehicle market grew 18.7% year on year – the local industry’s 11th straight month of year-on-year growth – to end on 51 880 units. That’s even loftier than July 2025’s strong effort and stands as the market’s highest monthly sales total since way back in October 2019. Remarkably, it’s also the 2nd consecutive month of sales breaching the 50 000-unit barrier.
Naamsa suggested August’s performance “reaffirmed” that domestic demand continued to “do the heavy lifting for South Africa’s automotive sector even as export channels confront heightened policy headwinds”. On the latter point, new-vehicle exports nevertheless increased 6.2% year on year to 37 500 units, though Naamsa warned this sector of the market would “come under increased pressure in the near term” owing to higher tariff barriers to the United States.
The industry representative body added that 83.3% of August 2025’s total reported domestic figure of 51 880 units represented dealer sales, while an estimated 12.1% were sales to the new-vehicle rental industry, 2.3% to government and 2.3% to industry corporate fleets.
South Africa’s new passenger-vehicle market led the charge yet again, growing 22.5% year on year to a heady 36 914 units (with rental sales accounting for a 15.0% of that figure). For the record, that’s its highest level since September 2015, some 10 years ago. Meanwhile, sales of light-commercial vehicles (LCVs) increased a likewise encouraging 15.1% year on year to 12 326 units.
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Ryan Seele, executive member of the National Automobile Dealers Association’s (NADA) NEC, said the “good news” continued for the South African retail motor industry, describing August as “another bumper month for sales”.
“We saw noticeably higher traffic on dealer floors, with the majority of buyers being private individuals rather than business or fleet customers. Many are beginning to feel relief from the recent interest-rate cuts,” added Seele.
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Lebo Gaoaketse, Head of Marketing and Communication at WesBank, said: “The new-vehicle market’s performance has enabled year-to-date sales to remain in double-digit growth territory, the market up 14.5% for the first 8 months of the year”.
“The market has been driven by demand for passenger cars and dominated by 2 leading brands [Toyota and Suzuki] that enjoyed a combined market share of 38.2% during August,” noted Gaoaketse.
New-vehicle sales summary for August 2025
- Aggregate new-vehicle sales of 51 880 units increased by 18.7% (8 188 units) compared to August 2024.
- New passenger-vehicle sales of 36 914 units increased by 22.5% (6 786 units) compared to August 2024.
- New light-commercial vehicle sales of 12 326 units increased by 15.1% (1 616 units) compared to August 2024.
- Export sales of 37 500 units increased by 6.2% (2 190 units) compared to August 2024.
10 best-selling automakers in SA in August 2025
Toyota SA Motors topped the charts yet again in August 2025, with its whopping tally of 13 276 units (up 4.6%, month on month) representing its best showing since March 2023. The Japanese giant (including the Lexus and Hino brands) thus earned a 25.6% share of the overall market.
Meanwhile, Suzuki Auto SA comfortably retained 2nd position, ending the month on 6 534 units (up 4.4% compared with July 2025). That’s an all-time record for the Hamamatsu-based brand, eclipsing the 6 399-unit total it registered in January 2025. The Volkswagen Group Africa (including Audi) thus remained in 3rd, some 1 013 sales behind on 5 521 units (down 3.8%, month on month).
Though Hyundai Automotive SA sales slipped 4.9% month on month to 3 007 units, the South Korean firm held strong in 4th place. Ford Motor Company of SA (2 968 units; +3.2% month on month) and GWM SA (2 519 units; +3.4% month on month) likewise retained 5th and 6th, respectively. Chery SA, meanwhile, improved 3.1% compared with the prior month to end on 2 228 units and climb a ranking to 7th. According to our records, that’s Chery’s highest single-month sales total yet.
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Isuzu Motors SA (2 194 units; -9.6% month on month) thus fell a place to 8th, while Kia SA – despite registering the sharpest month-on-month decline in the top 10, dropping 18.5% – retained 9th place on 1 542 units. Finally, Renault SA ranked in the top 10 for the first time since May 2025, gaining 4.1% month on month to end on 1 374 units.
Therefore, Mahindra SA (1 336 units) slipped off the table to 11th place, while BMW Group SA – which includes the BMW and Mini brands – remained in 12th (with a Naamsa-estimated 1 223 units). Omoda & Jaecoo (1 202 units) put in its best showing yet to climb to 13th, forcing Nissan (986 units) down to 14th. Jetour (773 units) again placed 15th, hitting a new record in the process.
1. Toyota – 13 276 units
2. Suzuki – 6 534 units
3. Volkswagen Group – 5 521 units
4. Hyundai – 3 007 units
5. Ford – 2 968 units
6. GWM – 2 519 units
7. Chery – 2 228 units
8. Isuzu – 2 194 units
9. Kia – 1 542 units
10. Renault – 1 374 units
SA’s sales outlook for the remainder of 2025
Where to from here for South Africa’s new-vehicle market? Well, Naamsa says the South African Reserve Bank’s latest decision to cut the repo rate reinforced August’s momentum, pointing out that the “shift in market conditions lowered financing costs for households and dealer floorplans, broadening access to credit for vehicle purchases”.
The industry representative body also notes that the improvement of credit conditions and what it terms “modest gains in real disposable incomes” will continue to provide a “stable foundation for sustained demand” in Mzansi’s new-vehicle market.
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Meanwhile, NADA’s Seele says that while “not all enquiries and test drives” in August “converted into sales immediately, the level of consumer interest and intent to purchase in the near future is very encouraging for retail dealers”.
“The market composition has shifted significantly over the years, and once again August showed strong activity in the more affordable segments,” notes Seele. This is, of course, a trend that is expected to continue.
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Gaoaketse suggests “more favourable economic conditions” are improving consumer and business sentiment, driven by lower interest rates, mixed savings in the fuel price and lower inflation that is “alleviating pressure on household budgets”.
“This is freeing up the pent-up demand that has been in the market as evidenced by [WesBank’s] application volumes. Slowly, consumers and businesses are freeing up disposable budget that is enabling overdue replacement or allowing solutions to changing mobility needs in the lives of South Africans,” he explains, while warning that household budgets “remain under strain” and noting that market activity “continues to be driven by affordability”.
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