Hyundai hits 3-year high! SA’s new-vehicle sales in May 2025
May 2025 was the SA new-vehicle market’s 8th straight month of year-on-year growth. Here’s your industry overview, including a look at Mzansi’s best-selling automakers…
In May 2025, South Africa’s new-vehicle market improved a significant 22% year on year to finish on 45 308 units. That makes it 8 consecutive months of year-on-year growth for the local industry, with May furthermore representing a 6.9% improvement over April 2025’s tally.
Naamsa described May 2025 as a “consequential month for South Africa’s automotive sector”, adding that new-vehicle sales were “buoyed by relatively stable economic fundamentals earlier in the year”.
However, exports sales dipped 14.6% year on year to 30 112 units in May 2025. That said, the industry representative body noted the year-to-date figure was “still 1.4% ahead of the same period last year” (at 159 199 units). In addition, note that Volkswagen Group Africa halted Polo and Polo Vivo production at its Kariega plant from 14 April to 12 May to upgrade the facility.
According to Naamsa, 88.4% of May 2025’s total reported domestic figure represented dealer sales, while an estimated 6.8% were sales to the new-vehicle rental industry, 3.0% to industry corporate fleets and 1.8% to government.
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Mzansi’s new passenger-vehicle market saw a 30% year-on-year gain to end the month on 31 741 units (with 8.5% of that figure representing sales to the country’s rental-vehicle industry). After a lengthy stagnant period, SA’s new light-commercial vehicle segment registered its 2nd consecutive month of year-on-year growth, improving 5.8% to 10 938 units.
Meanwhile, Brandon Cohen, National Chairperson of the National Automobile Dealers’ Association of South Africa (NADA), said it was “most satisfying to see consumer confidence, boosted by a further interest-rate cut and positive developments on the geopolitical front, translate into a 22% improvement in retail new-vehicle sales in May”.
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“Sales were relatively slow during the first half of May but increased significantly in the latter half of the month following President [Cyril] Ramaphosa’s meeting with US President Donald Trump, the finalisation of the National Budget and the interest-rate announcement,” Cohen noted.
Lebo Gaoaketse, Head of Marketing and Communication at WesBank, added that the market’s 8 consecutive months of year-on-year improvements – and indeed May 2025’s performance – “put any doubt of revitalised growth to bed”. However, he did point out May 2024 was the country’s election month.
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“Twelve months ago, South Africans voted at the polls, not on showroom floors. May 2024 sales were depressed and 14.2% down compared to May 2023, providing a particularly relevant context to this year’s performance,” explained Gaoaketse, who nevertheless noted May 2025’s performance represented the biggest instance of year-on-year growth since July 2022.
New-vehicle sales summary for May 2025
- Aggregate new-vehicle sales of 45 308 units increased by 22.0% (8 169 units) compared to May 2024.
- New passenger-vehicle sales of 31 741 units increased by 30.0% (7 322 units) compared to May 2024.
- New light-commercial vehicle sales of 10 938 units increased by 5.8% (601 units) compared to May 2024.
- Export sales of 30 112 units decreased by 14.6% (5 165 units) compared to May 2024.
10 best-selling automakers in South Africa in May 2025
Toyota SA Motors (which includes the Lexus and Hino brands) ended May 2025 on 10 330 units, representing a marginal month-on-month decline of 0.3%. As expected, the Japanese giant stayed way out in front last month, nearly 4 800 registrations ahead of the market’s runner-up.
Though Suzuki Auto SA’s total (5 536 units) slipped 7.4% compared with April, the Hamamatsu-based brand comfortably retained 2nd place in May 2025, a position it has held every month so far this year. That meant Volkswagen Group Africa – including Audi sales – again found itself in 3rd place, though its tally at least improved 15.3% month on month to 4 582 units.
Meanwhile, Hyundai Automotive SA (3 251 units) enjoyed 8.1% month-on-month sales growth to retain 4th position in May 2025. According to our records, that’s Hyundai’s best single-month performance since March 2022. Ford likewise stayed in 5th (2 932 units), increasing 22.3% compared with April, while GWM (2 069 units; +6.5%), Chery (1 995 units; +7.7%) and Isuzu (1 961 units; +41.8%) all also gained sales to remain in 6th, 7th and 8th place, respectively.
While the rankings above it remained static, Mahindra SA (1 524 units) moved up a place to 9th in May 2025, thanks to a 19.2% month-on-month improvement in local registrations. Finally, Kia returned to the top 10 with a figure of 1 406 units, pushing French firm Renault off the table. The South Korean automaker’s 10.1% month-on-month improvement saw it rank inside the top 10 for only the 2nd time this year (after January).
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So, Renault (1 302 units) had to settle for 11th place in May, though it at least finished in front of the BMW Group (with a Naamsa-estimated 1 253 units). Omoda & Jaecoo (924 units) grabbed 13th place ahead of an embattled Nissan (907 units), with Stellantis (641 units) completing the top 15.
1. Toyota – 10 330 units
2. Suzuki – 5 536 units
3. Volkswagen Group – 4 582 units
4. Hyundai – 3 251 units
5. Ford – 2 932 units
6. GWM – 2 069 units
7. Chery – 1 995 units
8. Isuzu – 1 961 units
9. Mahindra – 1 524 units
10. Kia – 1 406 units
South Africa’s sales outlook for rest of 2025
So, where to from here for South Africa’s new-vehicle market? Well, Naamsa says the South African Reserve Bank’s recent decision to cut the repo rate by 25 basis points “signalled a welcome policy pivot in support of industrial growth, affordability and macro-economic stability”.
“The automotive sector finds itself once again at the coalface of global economic shifts. The SARB’s latest decision to lower interest rates is both timely and commendable. It directly supports consumer affordability and boosts production competitiveness at a time when global uncertainty is weighing heavily on our export markets. While the new tariff measures remain a concern, our industry has proven its resilience time and time again,” concludes Naamsa CEO, Mikel Mabasa.
Interestingly, NADA’s Cohen suggests “actual market activity” in May might have been “even stronger” than the reported total, pointing out that “only 12 of the 24 Chinese brands currently available in South Africa submitted sales data”.
He also points to the commercial vehicle sector performing “exceptionally well” in May as a potential signal of “a renewed sense of confidence in the broader economy” as the industry heads towards the middle of 2025.
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WesBank’s Gaoaketse says that while “volumes continue to be confidence-inspiring, South African household budgets remain under pressure”, even though new-vehicle sales will “undoubtedly be given an additional boost from the announcement last week by the South African Reserve Bank to lower interest rates”.
“The market’s expected slow recovery is continuing to play catch-up, but the industry should remain vigilant and will continue to have to drive innovative reasons to continue attracting consumer and business decisions to purchase new vehicles,” concludes Gaoaketse.
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