South Africa’s best-selling ladder-frame SUVs of 2024
Which ladder-frame SUVs did South Africans buy in droves in 2024 and which ones proved a tougher sell? We’ve tallied up the local sales figures for body-on-frame SUVs…
While unibody crossovers (alongside budget hatchbacks) tend to dominate South Africa’s passenger-vehicle sales charts, there’s clearly still a place for rugged ladder-frame SUVs in our market. So, which models were most popular in Mzansi in 2024?
Well, we’ve sorted through the statistics and tallied up the sales figures to see exactly how well – or otherwise – the various body-on-frame SUVs that are available in SA sold last year (as an aside, likely new entrants to this segment in 2025 include the LDV D90, the Lexus GX and the latest Haval H9).
As always, there are a few caveats. For instance, keep in mind that since Mercedes-Benz doesn’t report sales figures to Naamsa, we don’t know how many G-Class units were registered locally in 2024. And it’s a similar case with Ineos and its Grenadier.
That said, we picked out as many as 15 ladder-frame SUVs from Naamsa’s sales figures for 2024, each ostensibly offering extra ruggedness and loftier off-road abilities than the typical monocoque crossover. So, let’s see how well they sold…
It likely comes as no surprise that South Africa’s favourite body-on-frame SUV in 2024 was the Toyota Fortuner. With as many as 10 666 units registered (up 2.7%, year on year) locally, the Prospecton-built stalwart – which shares much with SA’s top-selling vehicle overall, the Hilux – was the only contender to breach the 5-figure mark in 2024, a feat that furthermore earned it 8th place on the list of Mzansi’s most popular passenger vehicles.
As the smallest and most affordable ladder-frame model here, the Suzuki Jimny – available locally in both 3- and 5-door guise – grabbed 2nd place. The diminutive Jimny ended 2024 on 3 753 units, representing an impressive year-on-year increase of 67.1%. And the vehicle to complete the podium? None other than the Thai-built Ford Everest, of which 3 109 units (down 0.1%, year on year) were sold in 2024.
Interestingly, 2 more Toyota models rounded out the top 5. The Toyota Land Cruiser Prado – which entered its latest J250 generation in mid-2024 – finished the year on 2 106 units (a 65.3% year-on-year improvement), while the Toyota Land Cruiser 300 wasn’t far behind on 1 547 units (down 34.8%, year on year).
No other ladder-frame SUVs cracked 4 figures in 2024. The Mahindra Scorpio-N, however, came close, grabbing 6th position with 977 units and finishing just ahead of the 7th-placed Isuzu MU-X on 912 units. The GWM Tank 300 – which is set to be offered in turbodiesel form this year – took 8th with 526 units, while the Mitsubishi Pajero Sport (305 units, down 9.2%) and Jeep Wrangler (290 units, down 9.7%) completed the top 10.
Local registrations of the 11th-placed Toyota Land Cruiser 76 increased 13% year to year to 244 units (a figure that likely also includes a handful of 78 “Troopy” sales), while the Lexus LX ended in 12th position on 157 units (a 3.3% year-on-year increase). The 13th-placed BAIC B40 Plus (124 units) was the final body-on-frame SUV to reach 3 figures.
With the Y63-generation model tipped to reach Mzansi only in 2026, the long-running Y62-series Nissan Patrol finished in 14th place, with sales down 29.6% year on year to 81 units. The GWM Tank 500 – which launched locally only in the 3rd quarter of last year – closed out the table on 70 units.
Ladder-frame SUV sales in South Africa for 2024
1. Toyota Fortuner – 10 666 units
2. Suzuki Jimny – 3 753 units
3. Ford Everest – 3 109 units
4. Toyota Land Cruiser Prado – 2 106 units
5. Toyota Land Cruiser 300 – 1 547 units
6. Mahindra Scorpio-N – 977 units
7. Isuzu MU-X – 912 units
8. GWM Tank 300 – 526 units
9. Mitsubishi Pajero Sport – 305 units
10. Jeep Wrangler – 290 units
11. Toyota Land Cruiser 76 – 244 units
12. Lexus LX – 157 units
13. BAIC B40 Plus – 124 units
14. Nissan Patrol – 81 units
15. GWM Tank 500 – 70 units
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