Toyota goes big! SA’s new-vehicle sales in September 2026
In September 2026, South Africa’s new-vehicle market broke through the 60 000-unit barrier, recording its 24th consecutive month of year-on-year growth. Here’s your full market overview, including a look at SA’s best-selling automakers…
- New-vehicle sales up 12.7% year-on-year in Sept
- Exports decline 18.8% year on year to 31 473 units
- Toyota cracks 15 000-unit mark for 24.9% share
- Suzuki posts its highest tally of the year thus far
- Ford holds onto 4th position ahead of Hyundai
- Isuzu leapfrogs Chery and GWM to grab 6th spot
- Chery breaches 3 000-unit mark for first time
In September 2026, sales in South Africa’s new-vehicle market increased 12.7% year on year to a whopping 61 645 units, representing the local industry’s 24th straight month – yes, a full 2 years – of year-on-year growth and easily the highest total of the year thus far (beating March 2026 by quite a margin).
In fact, we believe September 2026 was the local industry’s best performance in several years (our records unfortunately don’t go back quite far enough to determine exactly when the market last hit 60 000 units). Furthermore, September’s effort was 6.5% up on the preceding month.
According to industry-representative body Naamsa, SA’s new-vehicle market has “continued to demonstrate notable resilience, defying expectations amid higher borrowing costs, persistent inflationary pressures and subdued economic growth”. That said, new-vehicle exports from South Africa fell a significant 18.8% year on year to 31 473 units.
But back to the local market. According to Naamsa, an estimated 81.4% of September 2026’s total reported domestic figure of 61 645 units represented sales via the dealership channel, while 13.8% were sales to the new-vehicle rental industry, 2.6% to government and 2.2% to industry corporate fleets.
Registrations in Mzansi’s new passenger-vehicle market increased 14.7% year on year to 44 291 units (with rental sales accounting for a strong 18.4% of that figure) in September. Meanwhile, local sales of new light-commercial vehicles (LCVs) grew 9.6% year on year to 14 361 units.
- ALSO READ: GWM SA eyeing new 4.0-litre V8 for 2027
Brandon Cohen, Chairperson of the National Automobile Dealers’ Association (NADA), described September’s results as “encouraging”, suggesting that the local market’s “stronger 3rd quarter gave dealers and manufacturers a “positive foundation for the final months of the year”.
“The opportunity now is to sustain that momentum by matching the vehicles and finance options available to what customers need and can afford,” Cohen said, before pointing out that rental-fleet purchases remained a “meaningful contributor to the market”.
New-vehicle sales summary for September 2026
- Aggregate new-vehicle sales of 61 645 units increased by 12.7% (6 939 units) compared to September 2025.
- New passenger-vehicle sales of 44 291 units increased by 14.7% (5 676 units) compared to September 2025.
- New light-commercial vehicle sales of 14 361 units increased by 9.6% (1 262 units) compared to September 2025.
- Export sales of 31 473 units decreased by 18.1% (7 309 units) compared to September 2025.
10 best-selling automakers in SA in September 2026
In September 2026, Toyota SA Motors (including Lexus and Hino) not only again ranked as South Africa’s top-selling automaker but also posted its highest tally in several years. Yes, the Japanese firm registered a hefty 15 366 units last month, representing an 11.2% month-on-month increase and a 24.9% market share. According to our records, the last time the company breached the 15 000-unit mark was way back in March 2022.
Similarly, September proved to be Suzuki Auto SA‘s best performance of the year so far, with the brand registering 6 668 units – an increase of 2.5% over August’s effort – during the month. That saw it retain 2nd place ahead of Volkswagen Group Africa (including Audi), which ranked 3rd with 5 968 units (up 5.3%, month on month).
After grabbing 4th position in August with a 5-year sales high, Ford Motor Company of SA managed to keep hold of this spot in September, again breaching the 3 000-unit mark. In the end, the Blue Oval brand registered 3 190 units around Mzansi, representing a marginal 0.4% month-on-month decrease.
That meant Hyundai Automotive SA again had to settle for 5th place in September, despite local sales inching forward 0.8% month on month to 3 057 units. Interestingly, Isuzu Motors SA was right on the Motus-distributed brand’s tail, growing its total 19.4% month on month to 3 022 units and climbing 2 spots to 6th in the process.
- ALSO READ: New Nissan Patrol’s SA launch locked in
Yet again, Chery SA posted a fresh sales high, with registrations increasing 8.7% month on month to 3 004 units in September. Despite representing the first instance of the Chinese brand breaking through the 3 000-unit barrier, Chery slipped a place to 7th. Meanwhile, GWM SA likewise found itself down a spot in 8th, even though sales increased 4.1% month on month to 2 700 units.
Jetour SA (2 036 units; up 4.3% month on month) and Kia SA (1 840 units; up 3.2% month on month) again closed out the top 10. So, which automakers fell just outside the top 10 in September? Well, Renault SA (1 711 units) again ranked 11th, while Omoda & Jaecoo SA (1 503 units) climbed a spot to 12th. Mahindra SA (1 398 units), BMW Group SA (1 396 units, including the Mini brand) and Tata Motors PV SA (883 units) closed out the top 15, as they did in August.
1. Toyota – 15 366 units
2. Suzuki – 6 668 units
3. Volkswagen Group – 5 968 units
4. Ford – 3 190 units
5. Hyundai – 3 057 units
6. Isuzu – 3 022 units
7. Chery – 3 004 units
8. GWM – 2 700 units
9. Jetour – 2 036 units
10. Kia – 1 840 units
SA’s new-vehicle sales outlook for Q4 2026
So, what can we expect from South Africa’s new-vehicle market in the final quarter of the year? Well, Naamsa warns that the “macro-economic environment” facing South African consumers and businesses has become “more challenging” in recent times, with renewed energy-driven inflationary pressures weighing on household purchasing power and the broader cost environment.
Still, the industry-representative body says much of the industry’s resilience is thanks to the “increasingly competitive and diversified structure” of SA’s new-vehicle market. It suggests the “expansion in the number of brands, models and price points available” has intensified competition and broadened access to mobility, while “attractive financing propositions are helping to sustain consumer demand”.
- ALSO READ: Hyundai Stargazer coming to SA in 2027
Meanwhile, NADA’s Cohen says September 2026’s impressive new-vehicle sales figures in South Africa provide “grounds for optimism” as the market enters the final quarter of the year.
“Sustaining that progress will depend on helping customers make affordable choices that work for them throughout ownership,” he says, adding that “affordability is measured in rands available at the end of each month”.
Related content
GWM still ‘pursuing’ production in Mzansi