Ford hits 5-year high! SA’s new-vehicle sales in August 2026
In August 2026, South Africa’s new-vehicle market recorded its 23rd straight month of year-on-year growth, with Ford climbing to 4th place on the back of its highest sales in over 5 years…
- New-vehicle sales up 11.4% year-on-year in August
- Exports decline 11.9% year on year to 35 091 units
- Ford posts highest total in over 5 years to grab 4th
- Chery hits record figure to again rank ahead of GWM
- Tata Motors PV SA breaks into top 15 for first time
In August 2026, sales in South Africa’s new-vehicle market increased 11.4% year on year to 57 898 units, representing the local industry’s 23rd consecutive month of year-on-year growth as well as the 2nd-highest total of the year (after March 2026). For the record, August’s showing was also 0.3% higher than July 2026’s effort.
In contrast, however, new-vehicle exports from South Africa dropped 11.9% year on year to 35 091 units, a result that industry-representative body Naamsa said reinforced the “need to strengthen industrial competitiveness and translate improving domestic demand into local production, localisation, investment and employment”.
According to Naamsa, an estimated 81.8% of August 2026’s total reported domestic figure of 57 898 units represented sales via the dealership channel, while 13.4% were sales to the new-vehicle rental industry, 2.4% to government and 2.4% to industry corporate fleets.
Registrations in Mzansi’s new passenger-vehicle market increased 11.6% year on year to 41 216 units (with rental sales accounting for a significant 17.2% of that total) in August. Meanwhile, local sales of new light-commercial vehicles (LCVs) grew 11.0% year on year to 13 727 units.
- ALSO READ: BYD ‘assessing’ Dolphin G PHEV for SA
Meanwhile, Brandon Cohen, National Chairperson of the National Automobile Dealers’ Association (NADA), pointed out that though the “rental industry made an important contribution” to overall sales, dealers also “enjoyed a positive month” in August.
“Customers are asking more detailed questions about fuel consumption, finance, insurance, servicing, warranties and the products available to protect their vehicles over longer ownership periods. This indicates that the buying process is maturing,” Cohen suggested.
New-vehicle sales summary for August 2026
- Aggregate new-vehicle sales of 57 898 units increased by 11.4% (5 938 units) compared to August 2025.
- New passenger-vehicle sales of 41 216 units increased by 11.6% (4 269 units) compared to August 2025.
- New light-commercial vehicle sales of 13 727 units increased by 11.0% (1 358 units) compared to August 2025.
- Export sales of 35 091 units decreased by 11.9% (4 742 units) compared to August 2025.
10 best-selling automakers in SA in August 2026
In August 2026, Toyota SA Motors unsurprisingly again ranked as South Africa’s top-selling automaker (including Lexus and Hino), recording a figure of 13 814 units for a 23.9% market share. Though that total was down 2.3% compared to July, it nevertheless represented the Japanese giant’s 2nd-best showing of the year thus far.
Similarly, Suzuki Auto SA registered its 2nd-highest tally of 2026, with August’s effort coming in at 6 505 units – an 8.5% month-on-month increase. That saw the Hamamatsu-based brand comfortably retain 2nd place ahead of Volkswagen Group Africa (including Audi), which completed the podium despite a 2.3% month-on-month decline to 5 668 units.
Meanwhile, Ford Motor Company of SA climbed a place to 4th in August, breaching the 3 000-unit mark for the first time in 2026. In the end, the Blue Oval brand registered 3 202 units, a month-on-month improvement of 9.4% and – according to our records – its highest single-month total since way back in June 2021.
That saw Hyundai Automotive SA fall a position to 5th, with local sales slipping a marginal 0.8% month on month to 3 034 units. After registering a record total in July, Chery SA exceeded that figure in August (though remained in 6th place), growing a further 2.0% to finish on 2 763 units.
- ALSO READ: Next Tucson revealed with bold new design
As such, fellow Chinese automaker GWM SA again had to settle for 7th, despite sales increasing 3.6% month on month to 2 594 units. Isuzu Motors SA (2 531 units; up 3.9% month on month), Jetour SA (1 952 units; down 4.0% month on month) and Kia SA (1 783 units; down 7.1% month on month) again rounded out the top 10.
So, which automakers fell just outside the top 10 in August? Well, Renault SA (1 702 units) climbed 2 rankings to 11th, finishing ahead of the again 12th-placed Mahindra SA (1 563 units). Omoda & Jaecoo SA (1 305 units) fell 2 places to 13th, while BMW Group SA (on a Naamsa-estimated 1 299 units, including the Mini brand) held steady in 14th. Interestingly, Tata Motors PV SA cracked the top 15 for the first time, with 853 units registered in August.
1. Toyota – 13 814 units
2. Suzuki – 6 505 units
3. Volkswagen Group – 5 668 units
4. Ford – 3 202 units
5. Hyundai – 3 034 units
6. Chery – 2 763 units
7. GWM – 2 594 units
8. Isuzu – 2 531 units
9. Jetour – 1 952 units
10. Kia – 1 783 units
SA’s new-vehicle sales outlook for the rest of 2026
So, what’s next for South Africa’s new-vehicle market? Well, Naamsa says the combination of “moderating inflation and stable interest rates” continue to provide “some relief to consumers navigating still-elevated living and borrowing costs”.
Though the industry-representative body points to the potential of fuel-price movements playing a significant role in new-vehicle sales (for both private motorists and commercial operators), it adds that the market’s current performance “suggests that greater economic stability, improving product choice and more predictable financing conditions are helping to support vehicle demand”.
- ALSO READ: GWM SA to launch Wey luxury brand in 2027
Meanwhile, NADA’s Cohen believes that the local new-vehicle market “remains resilient” despite continued pressure on the household budgets of private buyers and the rising operating costs of businesses.
“We look forward to a positive close to the 3rd quarter [of 2026], while remaining mindful of the effect of higher fuel prices on households and commercial operators,” he adds.
Related content
PHEVs drive SA’s strong NEV growth in H1 2026