Isuzu jumps Chery! SA’s new-vehicle sales in February 2026
In February 2026, South Africa’s new-vehicle market grew 11.4% year on year, resulting in the industry’s highest February sales total since 2013. Here’s your full overview, including the top-selling brands…
- Local sales cross 53 000-unit barrier in February 2026
- Domestic market’s highest February total in 13 years
- Isuzu bounces back, forcing Chery down to 8th place
- New-vehicle exports slump some 28.1% year on year
In February 2026, sales in South Africa’s new-vehicle market increased 11.4% year on year to 53 455 units, representing not only the local industry’s 17th consecutive month of year-on-year growth but also its highest February sales figure since as far back as 2013. Furthermore, the total domestic tally was 6.8% up on January 2026’s performance.
That said, exports of new vehicles from Mzansi slumped 28.1% year on year to 24 221 units, with industry representative body Naamsa pointing to both “heightened protectionism across several of South Africa’s key export markets” and “increasingly stringent decarbonisation requirements in destination markets” as key reasons for this decline.
But back to the local sales figures. According to Naamsa, an estimated 85.0% of February 2026’s total reported domestic figure of 53 455 units represented sales via the dealership channel, while 9.6% were sales to the new-vehicle rental industry, 3.0% to government and 2.4% to industry corporate fleets.
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In 2026’s 2nd month, South Africa’s new passenger-vehicle market grew 11.3% year on year to 37 576 units, with the rental channel accounting for a considerable 11.5% of that number. Meanwhile, local sales of light-commercial vehicles (LCVs) improved an even stronger 11.9% year on year to 13 218 units.
Brandon Cohen, national chairperson of the National Automobile Dealers’ Association (NADA), added that the new-vehicle sales impetus that “gathered steam in the 2nd half of 2025” had continued into 2026.
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“This is most encouraging for a local industry which has been in the doldrums for most of the post-Covid period. This good news comes at a time when the world enters a new period of uncertainty brought on by the war in the Middle East. The regional unrest, which is reverberating globally, will be another factor to cause hardship, particularly in terms of higher transport and logistics costs and supply chain management,” Cohen noted.
Lebogang Gaoaketse, Head of Marketing and Communication at WesBank, added that February’s performance reflected “firmer domestic demand” and reinforced “the view that the sector has moved beyond recovery into a phase of consolidation supported by improving local economic conditions”.
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“February’s results suggest that the domestic vehicle market is on firmer ground. Demand remains resilient, but it is increasingly value driven. Our data shows that consumers are approaching purchases with greater intent, prioritising affordability, certainty and long-term cost management over short-term decisions,” Gaoaketse explained.
New-vehicle sales summary for February 2026
- Aggregate new-vehicle sales of 53 455 units increased by 11.4% (5 461 units) compared to February 2025.
- New passenger-vehicle sales of 37 576 units increased by 11.3% (3 826 units) compared to February 2025.
- New light-commercial vehicle sales of 13 218 units increased by 11.9% (1 402 units) compared to February 2025.
- Export sales of 24 221 units decreased by 28.1% (9 463 units) compared to February 2025.
10 best-selling automakers in SA in February 2026
In February 2026, Toyota SA Motors (including Lexus and Hino) was again top of the charts, with local sales increasing 4.1% month on month to 12 272 units. Meanwhile, Suzuki Auto SA comfortably retained 2nd place, ending on 6 562 units (up 2.4% compared to January). As such, Volkswagen Group Africa – including VW and Audi sales – remained in 3rd position, improving its total 2.5% month on month to 4 895 units.
Hyundai Automotive SA (up 2.9% month on month to 3 136 units) held steady in 4th spot, though the again 5th-ranked Ford Motor Company of SA closed the gap somewhat, with sales of the Blue Oval brand increasing 9.3% month on month to 2 928 units. That furthermore gave Ford a little more breathing room ahead of GWM SA, which again placed 6th after growing 3.7% month on month to 2 614 units in February.
So, the top 6 was unchanged. But, after slipping to 10th in the year’s opening month, Isuzu Motors SA bounced back in February 2026, improving on its January performance by 47.6% to reach 2 371 units and climb 3 spots to 7th. That saw Chinese firm Chery SA fall a ranking to 8th, despite its local tally growing 2.4% month on month to 2 312 units.
Meanwhile, Mahindra SA retained 9th place in February 2026, upping its total by 19.4% month on month and reaching 1 996 units. According to our records, that’s the Indian brand’s 2nd best showing yet in Mzansi (after its 2 253-unit haul in March 2025). Finally, Kia SA slid 2 rankings to 10th, with its tally dropping 7.5% month on month to 1 746 units.
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What about the automakers that fell short of the top 10 last month? Well, Jetour SA registered yet another sales high, gaining 7.9% compared to January to finish on 1 673 units and remain in 11th place. Meanwhile, Renault SA (1 424 units) stayed in 12th, with Chery division Omoda & Jaecoo (1 297 units) likewise keeping 13th. BMW Group SA (with a Naamsa-estimated 1 237 units, including the Mini brand) climbed a spot to 14th, while Nissan SA (1 204 units) dropped a ranking to round out the top 15.
1. Toyota – 12 272 units
2. Suzuki – 6 562 units
3. Volkswagen Group – 4 895 units
4. Hyundai – 3 136 units
5. Ford – 2 928 units
6. GWM – 2 614 units
7. Isuzu – 2 371 units
8. Chery – 2 312 units
9. Mahindra – 1 996 units
10. Kia – 1 746 units
SA’s new-vehicle sales outlook for rest of 2026
With February 2026 already behind us, what’s next for South Africa’s new-vehicle market? Well, Naamsa says the broader economic environment “remains supportive” of the local new-vehicle industry, adding that market expectations of further interest-rate reductions during 2026 “continue to underpin affordability in interest-rate-sensitive sectors such as automotive retail”.
Still, the industry representative body points to the recently announced fuel-levy adjustments, “elevated” international crude-oil prices and broader “currency dynamics” as possible indications of an “inflationary impulse for transport-related costs” that could, in the short- to medium term, “weigh on consumer purchasing power and total cost of vehicle ownership”.
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NADA’s Cohen similarly suggests oil will be a “cardinal player” in the coming months, saying the effect will be felt locally this week as prices of petrol and diesel fuel rise (outside of the Middle East tensions), while increases arising from the recent Budget Speech will also be added in April.
“Although the next few months will look to inflation, interest-rate numbers, fuel costs and even local government elections, for now consumer sentiment is strong,” says Cohen.
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Meanwhile, WesBank’s Gaoaketse describes the outlook for SA’s new-vehicle market as “cautiously optimistic”. He points to easing inflation and expectations of further interest-rate relief as “supportive”, but adds that “rising fuel costs and policy uncertainty will need to be carefully managed”.
“Consumers remain highly sensitive to monthly instalments, deposit requirements and loan terms, with affordability and certainty driving purchasing decisions. Current financing trends show that buyers are focused on long-term value and manageable ownership costs, rather than non-essential upgrades,” concludes Gaoaketse.
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