4 Chinese brands in top 10! SA’s new-vehicle sales in April 2026
In April 2026, South Africa’s new-vehicle market recorded its 19th straight month of year-on-year growth. And, for the first time ever, as many as 4 Chinese automakers made the top 10…
- New-vehicle sales up 13% year-on-year in April
- South Africa’s highest April sales total since 2013
- Isuzu tumbles from top 10 as sales sink 62.5%
- Jetour climbs to 8th position as T2 sales surge
- Omoda & Jaecoo breaks into top 10 for first time
In April 2026, sales in South Africa’s new-vehicle market increased 13.0% year on year to 47 979 units, representing not only the local industry’s 19th consecutive month of year-on-year growth but also its best April figures since 2013. That said, last month was the first time in 2026 that total sales dipped below the 50 000-unit mark, falling 17.4% compared to March 2026.
Furthermore, new-vehicle exports from South Africa dropped 4.0% year on year to 30 939 units, with industry-representative body Naamsa pointing to the impact of “ongoing geopolitical developments” on key destination markets.
With regard to local sales, Naamsa said an estimated 91.1% of April 2026’s total reported domestic figure of 47 979 units represented sales via the dealership channel, while 5.1% were sales to the new-vehicle rental industry, 2.2% to industry corporate fleets and 1.6% to government.
South Africa’s new passenger-vehicle market ended the month on 34 414 units (with rental sales accounting for 5.7% of that number), up 14.3% compared to the same month last year. Meanwhile, local sales of new light commercial vehicles (LCVs) came in at 10 966 units, up some 9.7% year on year.
New-vehicle sales summary for April 2026
- Aggregate new-vehicle sales of 47 979 units increased by 13.0% (5 512 units) compared to April 2025.
- New passenger-vehicle sales of 34 414 units increased by 14.3% (4 301 units) compared to April 2025.
- New light-commercial vehicle sales of 10 966 units increased by 9.7% (973 units) compared to April 2025.
- Export sales of 30 939 units decreased by 4.0% (1 290 units) compared to April 2025.
10 best-selling automakers in SA in April 2026
Though April 2026 saw some interesting movement on the list of South Africa’s 10 best-selling automakers, Toyota SA Motors (including Lexus and Hino sales) still dominated – even if its market share slipped to 21.2%. In the end, the Japanese firm registered 10 188 units last month, down 23.5% compared to March.
After having to settle for 3rd in the prior month, Suzuki Auto SA grabbed back 2nd place in April, with 5 363 units sold (up 6.3% month on month, making it the only top 5 brand to grow compared to March). That saw Volkswagen Group Africa (including VW brand and Audi sales) drop back to 3rd position, with local registrations sliding 13.6% month on month to 4 814 units.
While Isuzu Motors SA soared to 4th place in March 2026, the Japanese brand surprisingly dropped clear out of the top 10 in April. That saw Hyundai Automotive SA (2 857 units, down 12.3% month on month) return to 4th place, with Ford Motor Company of SA (2 702 units, down 4.5% month on month) reclaiming 5th.
Meanwhile, GWM SA gained a ranking to 6th, despite sales falling 10.5% month on month to 2 485 units in April 2026. Fellow Chinese company Chery SA likewise improved a place to 7th, with local registrations increasing 3.0% month on month to 2 462 units.
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Jetour SA – which falls under the Chery Group umbrella globally but seemingly operates independently in Mzansi – climbed to a new high of 8th position in April 2026, posting its best monthly figure yet. The Chinese brand sold 1 804 units last month (with the T2 leading the charge), 2.0% up on its March showing.
Chery subsidiary Omoda & Jaecoo SA finally broke into South Africa’s top 10, grabbing 9th place with 1 383 units registered (down 3.5% month on month). So, for the first time ever, 4 Chinese automakers made the list of Mzansi’s 10 best-selling automakers in a single month.
- ALSO READ: How many cars Tata sold in SA in March 2026
Finally, BMW Group Africa (with a Naamsa-estimated 1 366 units, including the Mini brand; down 14.0% month on month) returned to the table to grab 10th place. What about the automakers that missed out on the top 10 in April 2026? Well, as mentioned above, Isuzu Motors SA dropped from 4th in March all the way down to 11th in April, with local sales plummeting 62.5% month on month to 1 319 units. We can only speculate this has something to do with the imminent switch to the facelifted D-Max.
Meanwhile, Kia SA (1 242 units) slipped a ranking to 12th, while Renault SA (1 216 units) climbed 2 spots to 13th. Interestingly, Mahindra SA (1 098 units) fell from 9th in the prior month to 14th in April, while Nissan SA (875 units) dropped 2 rankings to 15th.
1. Toyota – 10 188 units
2. Suzuki – 5 363 units
3. Volkswagen Group – 4 814 units
4. Hyundai – 2 857 units
5. Ford – 2 702 units
6. GWM – 2 485 units
7. Chery – 2 462 units
8. Jetour – 1 804 units
9. Omoda & Jaecoo – 1 383 units
10. BMW Group – 1 366 units
SA’s new-vehicle sales outlook for rest of 2026
So, what’s next for South Africa’s new-vehicle market? Well, Naamsa says though the local market’s April performance “largely reflects momentum built over preceding months”, these supportive factors are “now being confronted by headwinds in the macro-environment, characterised by elevated energy prices, looming rising inflation expectations and a reversal in the interest-rate outlook”.
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