Record month for Chery! SA’s new-vehicle sales in July 2026
In July 2026, South Africa’s new-vehicle market hit its 22nd consecutive month of year-on-year growth, with Chinese brand Chery putting in its best showing yet…
- SA’s new-vehicle sales up 11.9% year-on-year in July
- July represented the 2nd-highest total of 2026 so far
- Passenger-car market’s best effort since Sept 2014
- Toyota SA Motors boosts its market share to 24.5%
- Chery climbs to 6th place overall with a record total
- Kia returns to the top 10 at the expense of Mahindra
In July 2026, sales in South Africa’s new-vehicle market increased 11.9% year on year to 57 708 units, representing not only the local industry’s 22nd straight month of year-on-year growth but also its 2nd highest total of the year thus far (marginally behind March‘s effort of 58 060 units).
July’s tally furthermore represented a 5.9% month-on-month improvement compared to the prior month, June 2026. That said, new-vehicle export volumes decreased 11.6% year on year (and 3.2% month on month) to 32 801 units.
According to industry-representative body Naamsa, an estimated 84.8% of July 2026’s total reported domestic figure of 57 708 units represented sales via the dealership channel, while 11.2% were sales to the new-vehicle rental industry, 2.2% to government and 1.8% to industry corporate fleets.
Mzansi’s new passenger-vehicle market reached 40 912 units (with rental sales accounting for a hefty 13.8% of that), an increase of 12.5% compared to July 2025 and the highest monthly passenger figure since as long ago as September 2014, according to Naamsa. Meanwhile, local sales of new light-commercial vehicles (LCVs) grew 10.6% year on year to 13 710 units.
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Meanwhile, Brandon Cohen, Chairperson of NADA, said that “the July results clearly indicate that consumer confidence is improving”, suggesting the number of vehicles retailed through dealerships represented “an outstanding endorsement of the resilience of South African consumers and the strength of the retail motor industry”.
“Consumers are once again prepared to invest in their mobility when the right value, affordability and finance solutions come together, and dealerships across the country are seeing that confidence translate into showroom activity,” Cohen added.
New-vehicle sales summary for July 2026
- Aggregate new-vehicle sales of 57 708 units increased by 11.9% (6 150 units) compared to July 2025.
- New passenger-vehicle sales of 40 912 units increased by 12.5% (4 558 units) compared to July 2025.
- New light-commercial vehicle sales of 13 710 units increased by 10.6% (1 309 units) compared to July 2025.
- Export sales of 32 801 units decreased by 11.6% (4 313 units) compared to July 2025.
SA’s 10 best-selling automakers in July 2026
In July 2026, Toyota SA Motors stretched its lead as South Africa’s best-selling automaker, registering as many as 14 142 units (including its Lexus and Hino brands) across the country – its highest total of the year thus far and its best effort since September 2025. That represents a 13.9% month-on-month increase and works out to a total market share of 24.5% (up from 22.8% in June 2026).
Suzuki Auto SA retained 2nd place in July and fell just short of the 6 000-unit mark, with local sales increasing 5.4% month on month to 5 994 units. Volkswagen Group Africa (including Audi) was a mere 195 units behind in 3rd place, with registrations increasing 3.3% month on month to 5 799 units – its strongest showing of 2026 so far.
Meanwhile, Hyundai Automotive SA held steady in 4th position, growing its sales 2.4% month on month to 3 058 units. Ford Motor Company of SA (2 927 units; down 1.1% month on month) held onto 5th place, though was the only automaker in the top 5 to register a month-on-month decline, as marginal as it was.
According to our records, Chery SA registered its best month yet in Mzansi, climbing a ranking to 6th overall on the back of local sales increasing 4.1% month on month to a record 2 709 units in July 2026. That saw fellow Chinese automaker GWM SA drop a place to 7th, with sales slipping 4.0% month on month to 2 504 units.
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Isuzu Motors SA remained in 8th spot in July, gaining 14.8% compared to June to end the month on 2 435 units. Meanwhile, with local registrations falling 0.1% month on month to 2 034 units, Jetour SA retained 9th position. Finally, Kia SA returned to the top 10, with sales increasing a considerable 35.6% month on month to 1 920 units – the South Korean brand’s highest total in several years (thanks in part to 420 units sold via the rental channel).
Which automakers ranked just outside the top 10 in July? Well, Omoda & Jaecoo SA (1 502 units, a new high for the Chery sub-division) was again 11th, just ahead of Mahindra SA (down 2 places to 12th with 1 458 units). Renault SA (1 360 units) found itself in 13th position, while BMW Group SA (on a Naamsa-estimated 1 256 units, including the Mini brand) and BYD Auto SA (860 units) again rounded out the top 15.
1. Toyota – 14 142 units
2. Suzuki – 5 994 units
3. Volkswagen Group – 5 799 units
4. Hyundai – 3 058 units
5. Ford – 2 927 units
6. Chery – 2 709 units
7. GWM – 2 504 units
8. Isuzu – 2 435 units
9. Jetour – 2 034 units
10. Kia – 1 920 units
SA’s new-vehicle sales outlook for the rest of 2026
So, where to from here for South Africa’s new-vehicle market? Well, Naamsa says that although the South African Reserve Bank’s Monetary Policy Committee maintained a “cautious stance at its July meeting”, leaving the repo rate unchanged, financing costs “remain elevated and continue to weigh on overall household affordability and vehicle-purchasing decisions, particularly in the credit-dependent segments of the market”.
“As affordability considerations become more pronounced, vehicle-purchasing decisions are being driven not only by upfront acquisition costs but also by total cost of ownership considerations and the availability of innovative financing structures, including extended loan terms and balloon payment arrangements, as households adapt to maintain personal mobility,” the industry-representative body explains.
After likewise touching on the unchanged repo rate (and referencing changes in fuel prices), NADA’s Cohen adds that “South African dealerships continue to underpin the resilience of the automotive industry”.
“Consumers are responding positively to greater certainty around interest rates, improving affordability and the value being offered by dealers. While challenges remain, July’s results give us growing confidence that this positive momentum can be sustained through the 2nd half of the year,” concludes Cohen.
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