Isuzu soars to 4th! SA’s new-vehicle sales in March 2026
In March 2026, South Africa’s new-vehicle sales soared to over 58 000 units, representing the local market’s best March performance since 2007. Here’s your full overview, including the top-selling brands…
- New-vehicle sales surge to 58 060 units
- Highest March sales figure since 2007
- VW Group grabs 2nd ahead of Suzuki
- Isuzu soars to 4th, beating Hyundai
- Jetour makes 2nd appearance in top 10
In March 2026, sales in South Africa’s new-vehicle market surged 17.3% year on year to a whopping 58 060 units, representing the local industry’s 18th straight month of year-on-year growth as well as its best March figures since way back in 2007. Furthermore, March 2026’s total came in 8.6% higher than February 2026’s effort.
On the flip side, new-vehicle exports from South Africa fell 5.3% year on year to 37 388 units. Industry representative body Naamsa said the export market continued to face “structural headwinds amid geopolitical turbulence”.
But let’s turn our attention back to the local sales figures. According to Naamsa, an estimated 88.7% of March 2026’s total reported domestic figure of 58 060 units represented sales via the dealership channel, while 5.5% were sales to the new-vehicle rental industry, 3.2% to government and 2.6% to industry corporate fleets.
Driving the market’s overall growth, Mzansi’s new passenger-vehicle segment grew 18.2% year on year to 39 370 units, with the rental channel accounting for 6.5% of that figure. Meanwhile, local sales of light-commercial vehicles (LCVs) improved 15.7% year on year to 15 557 units.
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Brandon Cohen, Chairperson of the National Automobile Dealers’ Association (NADA), said March 2026’s sales were “certainly far better than we had expected, given the growing cost-of-living pressures on consumers”.
“We expected to see some hesitation from buyers, with a degree of caution creeping back into the market as people waited to see where fuel prices would settle. Admittedly, consumers were feeling more comfortable with the interest rate remaining unchanged and the news of government intervening to soften the blow of record fuel price increases for April,” Cohen explained.
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Meanwhile, Lebogang Gaoaketse, Head of Marketing and Communication at WesBank, suggested the local sales performance was supported by cumulative interest-rate cuts and firmer consumer and business sentiment, even as cost pressures began to build.
“March is a result worth noting. The market hasn’t seen numbers like this in nearly 2 decades, pointing to stronger domestic demand. Successive rate cuts since late 2024 are clearly feeding through, lifting both consumer and dealer confidence,” Gaoaketse noted.
New-vehicle sales summary for March 2026
- Aggregate new-vehicle sales of 58 060 units increased by 17.3% (8 560 units) compared to March 2025.
- New passenger-vehicle sales of 39 370 units increased by 18.2% (6 054 units) compared to March 2025.
- New light-commercial vehicle sales of 15 557 units increased by 15.7% (2 112 units) compared to March 2025.
- Export sales of 37 388 units decreased by 5.3% (2 111 units) compared to March 2025.
10 best-selling automakers in SA in March 2026
In March 2026, Toyota (which includes Lexus and Hino sales) again led the charge in South Africa, improving its sales tally 8.6% month on month to a considerable 13 232 units. That translates to 22.8% of the total domestic figure for the March.
Interestingly, Volkswagen Group Africa – including VW brand and Audi sales – returned to 2nd place last month, growing its total to 5 574 units (up 13.9%, month on month). In contrast, Suzuki Auto SA sales fell 23.1% month on month to 5 047 units, seeing the Japanese brand’s local division drop ranking to 3rd place.
But the big news was the fact Isuzu Motors SA soared 3 places to grab 4th overall in March, thanks to its total of 3 513 units (including 602 sales to the government) – the first time in recent memory the Japanese brand has breached the 3 000-unit mark. For the record, that figure represents a 48.2% increase over February’s effort, which itself was 47.6% up on January.
As a result of Isuzu’s surge up the rankings, Hyundai Automotive SA had to settle for 5th position in March 2026, despite the South Korean brand’s sales increasing 3.9% month on month to 3 258 units. Meanwhile, Ford Motor Company of SA suffered a 3.4% decrease in registrations to reach 2 828 units and likewise slip a spot to 6th.
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GWM SA (including Haval sales) enjoyed a 6.2% month-on-month increase in sales, hitting a total of 2 777 units but nevertheless falling a ranking to 7th in March. Fellow Chinese brand Chery SA held steady in 8th position, ending the month on 2 390 units (up 3.4% compared to February).
Mahindra SA cracked the 2 000-unit mark for the first time in a year, gaining 14.2% month on month to register a total of 2 280 units. Finally, Jetour SA returned to snaffle the final place in the top 10 – its 2nd appearance on the table after December 2025 – hitting a new high of 1 768 units (up 5.7% month on month).
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What about the automakers that missed out on the top 10 in March 2026? Well, Kia SA (16 46 units) dropped off the table to 11th, while BMW Group SA (with a Naamsa-estimated 1 588 units, including the Mini brand) climbed 2 places to 12th. Nissan SA (1 487 units) likewise gained 2 spots to finish 13th, with Chery division Omoda & Jaecoo (1 433 units) slipping a spot to 14th. Finally, Renault SA closed out the top 15, dropping 3 places after registering 1 407 units.
1. Toyota – 13 323 units
2. Volkswagen Group – 5 574 units
3. Suzuki – 5 047 units
4. Isuzu – 3 513 units
5. Hyundai – 3 258 units
6. Ford – 2 828 units
7. GWM – 2 777 units
8. Chery – 2 390 units
9. Mahindra – 2 280 units
10. Jetour – 1 768 units
SA’s new-vehicle sales outlook for rest of 2026
With the opening quarter of the year gone, what’s next for South Africa’s new-vehicle market? Well, Naamsa says March 2026’s performance “reflects continued resilience in domestic demand, underpinned by improved consumer and business confidence, supportive inflation dynamics earlier in the quarter and the lagged benefits of cumulative interest-rate reductions”.
However, the industry representative body cautions that “the external environment has shifted materially over recent weeks, introducing new risks that will likely shape demand conditions in the months ahead”. This includes “rising geopolitical tensions in the Middle East, which [have] pushed global oil prices significantly higher”.
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NADA’s Cohen adds that his organisation believes local consumers could be “worried that vehicle prices may rise as the Middle East conflict impacts logistics, as well as the supply of raw materials and components to global manufacturers”.
Meanwhile, WesBank’s Gaoaketse cautions that the coming months will bring “new pressure that households and the industry will need to manage carefully”, pointing to the latest fuel and energy price increase as a “clear headwind for consumers who were only starting to benefit from earlier rate cuts”.
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