New Vehicle Sales in South Africa for December 2014
2014 ended on a high in terms of vehicle sales according to the National Association of Automobile Manufacturers of South Africa (NAAMSA) with an improvement of 10.7% compared to the same period in 2013. Here is a new vehicle sales summary for December 2014 as well as a look into what to expect in 2015.
New Vehicle Sales Summary – December 2014
- 51 461 aggregate new vehicle sales up by 10.7% (4 979 units) compared to December 2013
- 21 833 export sales down by 1.6% (357 units) compared to December 2013
- 35 924 passenger car sales up by 9.3% (3 071 units) compared to December 2013
- 12 965 light commercial vehicle sales up by 14.7% (1 664 units) compared to December 2014
Top Selling Car Brands in South Africa December 2014
| Brand | Total Sales | Market Penetration % |
| 1. Toyota | 10 372 | 20.2 % |
| 2. Volkswagen | 9 179 | 17.8 % |
| 3. Ford Motor Company | 6 654 | 12.9 % |
| 4. GMSA | 4 412 | 8.6 % |
| 5. Nissan | 2 811 | 5.5 % |
Top Selling New Cars in South Africa December 2014
| Model | Total Sales |
| 1. VW Polo Vivo | 3 547 |
| 2. Toyota Hilux (LCV) | 3 343 |
| 3. Ford Ranger (LCV) | 3 003 |
| 4. VW Polo | 2 411 |
| 5. Toyota Corolla | 1 920 |
Total Sales and Exports for 2014
Total new vehicle sales in South Africa in 2014 showed a marginal year-on-year decline of 0.7% overall due to a slowing economy, interest rate increases and new vehicle price inflation. A total of 644 523 vehicles were sold in South Africa in 2014. A total of 439 179 passenger cars were sold in 2014 which reflects a decline of 2.5 % compared to 2013. A total of 173 790 Light Commercial Vehicle (LCV) sales were recorded, representing an improvement of 3.4 % compared to 2013.
Exports were negatively affected by strike action in 2014 which resulted in a loss of 16 000 vehicles. Total aggregate exports amounted to 276 874 units which reflected a slight improvement of 0.2 % compared to 2014. Despite this, 2014 vehicle exports was still the third highest figure on record and an increase of 50 000 vehicles or about 17 % increase is expected in 2015.
New Vehicle Sales Outlook for 2015
For 2015, NAAMSA projects modest domestic sales volume growth with a projected total of 666 500 vehicles. Domestic production of vehicles is set to increase by about 10.7% to approximately 600 000 vehicles in 2015. NAAMSA states that 2015 is likely to represent another challenging year for the SA automotive industry.