Popular Car Brands In South Africa for September 2013
The automotive industry experienced slow sales in September due to the prolonged strike at the seven major manufactures. Overall industry sales of 54 281 units for September 2013 reflected a decline of 1.5% from the 55 093 units sold in the same period last year.
According to the National Association of Automobile Manufacturers of South Africa, the main impact on domestic sales of the prolonged industrial action had been relatively muted due to existing record levels and the fact that about two thirds of new cars sold in South Africa were imported.
However, automakers sold a total of 39 792 new passenger vehicles during September, representing a marginal improvement of 0.8% compared to the 39 489 in the same month last year. While sales of new light commercial vehicles, bakkies and mini buses reflected a decline of 1 269 units compared to the 13 283 vehicles sold during the corresponding month last year.
Despite the setback, the industry remains on pace to reach their sales target for 2013, especially with positive contribution from the car rental industry which accounted for 20.1% of new car sales sold during September.
Here is a breakdown of the popular car brands in South Africa for September 2013 in comparison with August 2013 sales figures, as well as each brands top 5 selling vehicles.
Leading car brands in South Africa
| Car Brand | Volume | Market Share |
| Toyota | 9751 | 17.9% |
| Volkswagen Group SA | 8961 | 16.5% |
| Ford Motor Company | 6152 | 11.3% |
| GMSA | 5096 | 9.3% |
| Nissan | 4129 | 7.6% |
1. Toyota
Toyota retailed 9751 units in September giving it a 17.9% market share in tough trading conditions. Hilux sales decreased by 600 from last month, while other locally produced Toyota models performed ahead of their various market segments, including the Etios with 2358 units.
| Model | September Sales (Compared to August 2013) |
| Toyota Hilux | 2739 units (3339) |
| Toyota Etios | 2358 units (1852) |
| Toyota Corolla/Auris | 1005 units (821) |
| Toyota Fortuner | 821 units (945) |
| Toyota Quantum | 676 units (1122) |
Volkswagen Group South Africa has been the market leader in the passenger car segment for nine consecutive months. During September, a total of 8961 Volkswagen vehicles were sold, including Audi models the best being the Audi A4 Sedan. The Polo and Polo Vivo are also among the top five best selling passenger vehicles in South Africa.
| Model | September Sales (Compared to August 2013) |
| VW Polo | 2634 units (2625) |
| VW Polo Vivo | 2435 units (2324) |
| Audi A4 | 577 units (628) |
| VW Golf 7 | 525 units (587) |
| VW Amarok | 389 units (365) |
Ford was led by sales of its Figo and recently introduced Ford EcoSport that continued to lead its segment for the second month running, more than doubling sales of its closest rival with 827 sales. Results were also motivated by the highest Ford retail volume month since September 2005. Despite an industry faced with tough industrial challenges, Ford reported astounding sales of 6152 units.
| Model | September Sales (Compared to August 2013) |
| Ford Figo | 1690 units (1200) |
| Ford Ranger | 1435 units (1695) |
| Ford Fiesta | 836 units (824) |
| Ford EcoSport | 827 units (522) |
| Ford Focus | 350 units (448) |
4. GMSA
General Motors South Africa achieved sales of 5096 vehicles out of total sales of 54 281 reported for September. The medium sized Chevrolet Cruze and the Chevrolet Spark small car offering continued to fare well with sales of 592 and 718 units respectively. The Chevrolet Trailblazer continued to make its mark on the market with 283 deliveries while the Chevrolet Utility continued to dominate the sub 1-ton light commercial sector with 1329 sales, even though shortage of inventory in the Light Commercial sector where there is a high percentage of locally manufactured vehicles will have impacted negatively on sales.
| Model | September Sales (Compared to August 2013) |
| Chevrolet Utility | 1329 units (1485) |
| Isuzu KB | 1049 units (1439) |
| Chevrolet Spark | 718 units (1086) |
| Chevrolet Cruze | 529 units (401) |
| Chevrolet Trailblazer | 283 units (271) |
5. Nissan
Nissans performance in September translated to 4129 units being sold and a considerably low market share of 7.6% is down considerably over September 2012s 9.6% figure. The brands growth and strong performances were result of strong demands of the half-tonne NP200 and one-tonne NP300 remains, as well as the new Almera which is up by 21 sales from last months 439 units.
| Model | September Sales (Compared to August 2013) |
| Nissan NP300 Hardbody | 836 units (883) |
| Nissan NP200 | 726 units (1089) |
| Nissan Micra | 495 units (391) |
| Nissan Almera | 460 units (439) |
| Nissan Juke | 356 units (323) |