Used Car Analysis for February 2013
Statistics derived from Cars.co.za provide valuable insight into the interests of the South African public towards particular used car brands and used car models. In February 2013 a total of 926 831 vehicle views were made on Cars.co.za. Here is a breakdown of the most popular used cars in South Africa for February 2013 as well as the most popular used car brands.
Top 10 most popular used cars in South Africa for February 2013
| Model | Total views | Used car market penetration |
|---|---|---|
| 1. BMW 3-Series | 55 536 | 5.00% |
| 2. Volkswagen Polo | 47 209 | 5.00% |
| 3. Volkswagen Golf | 39 099 | 4.00% |
| 4. Mercedes-Benz C-Class | 31 485 | 3.00% |
| 5. Audi A4 | 27 525 | 2.00% |
| 6. Toyota Corolla | 21 283 | 2.00% |
| 7. Audi A3 | 19 719 | 2.00% |
| 8. Volkswagen Polo Vivo | 18 048 | 1.00% |
| 9. Toyota Hilux | 16 599 | 1.00% |
| 10. BMW 1 Series | 16 274 | 1.00% |
The BMW 3-Series is South Africa’s most sought after used car with a market penetration percentage of 5%. The BMW 3-Series was the brand’s best selling new vehicle in 2012. The Volkswagen Polo is in second place with a market penetration percentage of 5% but with marginally less views for month. The VW Polo is ranked fourth as South Africa’s most popular new car for February 2013 and was rated as the best-selling new car in 2012.
The VW Polo Vivo, which is South Africa’s best-selling new passenger car for February 2013, is in eighth place in the used car market with a market penetration percentage of 1%. Interestingly, South Africa’s best-selling bakkie, the Toyota Hilux, is placed ninth in the used car market with a market penetration percentage of only 1%.
Top 5 most popular used car brands in South Africa for February 2013
| Used car brand | Total views | Used car market penetration % | New car market penetration* |
|---|---|---|---|
| 1. VW | 153 616 | 16.00% | 19.70% |
| 2. BMW | 110 603 | 11.00% | 5.20% |
| 3. Toyota | 92 685 | 10.00% | 23.80% |
| 4. Mercedes | 58 773 | 6.00% | 4.70% |
| 5. Ford | 48 992 | 5.00% | 9.80% |
* According to official NAAMSA sales figures for February 2013.
According to Cars.co.za, Volkswagen is considered to be the most popular used car brand in South Africa with a used car market penetration percentage of 16%. In the new car market Volkswagen is ranked second with a market share of 19.7%. Interestingly, BMW is ranked second as the most sought after used car brand in the used car market with a penetration percentage of 11% while in the new car market it only accounts for 5.2% of new car sales. Toyota on the other hand is the most popular new car brand with a market share of 23.8% but is placed third in the used car market with a market penetration percentage of 10%. Mercedes-Benz has a larger penetration in the used car market which could be indicative of its popularity in the used car market. Ford, however is ranked fifth in the used car market while it is ranked fourth in the new car market with a market share of 9.8%.
Cars.co.za will continue to collate used car statistics throughout the duration of 2013 with the emphasis of expanding existing knowledge of the used car market in South Africa.