SA’s new-vehicle sales soar to 10-year high in September 2025
In September 2025, SA’s new-vehicle market put in its best showing in 10 years, marking 12 straight months of year-on-year growth. Here’s your industry overview, including the top-selling brands…
- SA’s new-vehicle sales highest in a decade
- 3 consecutive months of 50 000+ unit sales
- Passenger-car market climbs to 11-year high
In September 2025, South Africa’s new-vehicle market grew 24.3% year on year to 54 700 units (up 5.4% compared to August 2025), representing the highest single month of sales in 10 years. Marking 12 consecutive months of year-on-year growth, September was also the industry’s 3rd straight instance of sales breaching the 50 000-unit barrier.
According to industry representative body Naamsa, this growth came “against a backdrop of easing inflation, firm but restrictive monetary policy, modest economic growth momentum and an ongoing expansion of imported models and brands”. In addition, SA’s new-vehicle export volumes increased 32.9% year on year to 38 772 units, despite global supply chain disruptions and the impact of US automotive tariffs.
Naamsa said 80.1% of September 2025’s total reported domestic figure of 54 700 units represented dealer sales, while a higher-than-typical estimated 15.2% were sales to the new-vehicle rental industry, 2.7% to industry corporate fleets and 2.0% to government.
Drilling down further, the industry representative body revealed September 2025’s new passenger-vehicle market grew 28.0% year on year to 38 603 units (a considerable 20.1% of which came via the rental channel), representing its highest level since October 2014. In addition, local registrations of light-commercial vehicles (LCVs) improved 19.7% year on year to 13 078 units.
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Brandon Cohen, Chairperson of the National Automobile Dealers’ Association (NADA), suggested that “confidence and sentiment” were “both looking good for South Africa’s vehicle market – both new and used”.
“We certainly noticed good dealer activity in September. Some brands absolutely shot the lights out, while others struggled a little, reflecting the overall performance of the new-vehicle market,” he said.
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Meanwhile, Lebo Gaoaketse, Head of Marketing and Communication at WesBank, said relative fuel-price stability, the improved performance of the rand and the South African Reserve Bank’s (SARB) decision to maintain interest rates all contributed to “consumer and business confidence”.
“Levels of demand are unprecedented, with September having the highest volumes of applications for finance”, Gaoaketse revealed. However, he cautioned that market dynamics had changed and acknowledged that wider-spread applications to provide greater choice for consumers was more prevalent than in the past.
New-vehicle sales summary for September 2025
- Aggregate new-vehicle sales of 54 700 units increased by 24.3% (10 700 units) compared to September 2024.
- New passenger-vehicle sales of 38 603 units increased by 28.0% (8 436 units) compared to September 2024.
- New light-commercial vehicle sales of 13 078 units increased by 19.7% (2 154 units) compared to September 2024.
- Export sales of 38 772 units increased by 32.9% (9 592 units) compared to September 2024.
SA’s 10 best-selling automakers in September 2025
In September 2025, Toyota SA Motors (including Lexus and Hino) again topped the charts, registering its highest tally since March 2022. The Japanese firm hit a figure of 14 146 units (or 25.9% of the total market), up 6.6% compared to August and representing the first time the automaker has crossed the 14 000-unit mark in well over three years.
Despite sales slipping 7.1% compared to its all-time record achieved in August, Suzuki Auto SA comfortably retained 2nd place, with 6 072 units sold. Volkswagen Group Africa (including the Audi brand) thus again ended 3rd though closed the gap slightly, increasing its tally 4.4% month on month to 5 763 units.
Meanwhile, Ford Motor Company of SA climbed a ranking to 4th, ending September on 3 093 units (up 4.2% month on month), the 2nd time the Blue Oval brand has breached the 3 000-unit mark this year. Hyundai Automotive SA therefore dropped a spot to round out the top 5, with the South Korean brand’s figure of 3 005 units largely in line with that of the prior month.
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GWM SA (2 620 units; +4.0%, month on month) held steady in 6th position thanks to its highest figure of the year thus far, while Isuzu Motors SA (2 478 units) moved up a spot to 7th on the back of 12.9% month-on-month growth. Chery SA thus slipped a position to 8th, despite the Chinese brand posting its highest single-month figure yet (2 264 units; +1.6% compared to August).
Kia SA enjoyed a 10.6% month-on-month increase in sales to end on 1 706 units and retain 9th place. Finally, Mahindra SA returned to the top 10 with a figure of 1 524 units, some 15.4% higher than its August 2025 effort.
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Therefore, Renault SA (1 376 units) dropped out of the top 10 in September to end in 11th, while Nissan SA (1 362 units; +38.1%, month on month) moved up 2 rankings to 12th. BMW Group SA – which includes the BMW and Mini brands – fell to 13th (with 1 220 units) and Omoda & Jaecoo (1 201 units) to 14th, while Stellantis (848 units) returned to the top 15 at the expense of Jetour (815 units).
1. Toyota – 14 146 units
2. Suzuki – 6 072 units
3. Volkswagen Group – 5 763 units
4. Ford – 3 093 units
5. Hyundai – 3 005 units
6. GWM – 2 620 units
7. Isuzu – 2 478 units
8. Chery – 2 264 units
9. Kia – 1 706 units
10. Mahindra – 1 524 units
SA’s sales outlook for the final quarter of 2025
What’s next as we enter the final quarter of the year? Well, Naamsa says that while new-vehicle purchases have benefitted from the SARB’s collective rate cuts thus far, “further easing would be particularly beneficial for households considering higher-value or discretionary vehicle purchases”.
In addition, the industry representative body warns that “rising imports of petroleum products and shifting trade conditions, including US tariff barriers, continue to pose risks for the broader economic environment in which the automotive sector operates”.
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NADA’s Cohen adds that the relative weakness of the US dollar “is helping the rand, which will contribute to new-vehicle pricing stability for some time to come”.
“While demand clearly exists, affordability continues to constrain the new-vehicle market, forcing many motorists into pre-owned showrooms in search of better value,” Cohen points out.
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Meanwhile, WesBank’s Gaoaketse says: “It is interesting to note the shifts in the market from 10 years ago within a similar volume. In a slightly lower interest-rate environment, much more disposable income provided consumers the opportunity to replace their vehicles much more often”.
“South Africa’s new vehicle market is selling similar volumes in an environment where consumers are holding onto their cars for longer. That must be a positive sign for future growth,” he concludes.
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