Omoda C5 GT, everything that will follow it, and Jaecoo
Calvin Fisher recently drove the newly introduced Omoda C5 GT derivative (all 77 units of which have already been sold), plus, having seen Chery South Africa’s barrage of upcoming Omoda and Jaecoo models in the metal, he has some strong opinions...
We’ve seen this before, haven’t we? American and European carmakers kicked back when brilliant little Japanese cars first invaded their respective markets over half a century ago. Smaller, more efficient, reliable – and far more affordable, the Nipponese models grew in popularity during the tough economic climate of the ’70s and today, well, Toyota, Mazda, Mitsubishi and Nissan are household names.
Fast forward to the beginning of the 21st century and we witnessed the phenomenon again, this time by Hyundai and Kia. What took the Japanese brands 40 years took their Korean counterparts just 20, which was when their products became the de facto “hot new affordable cars that you could fall in love with”.
Watch our video review: Omoda C5 – A Fancy Chery or Premium Car Contender?
Compare early Tucson and Kia models with their much-evolved and highly desirable current iterations! Unfortunately for Hyundai and Kia (and many other brands, mainly of European and Japanese descent), there’s a new threat to the status quo – an influx of Chinese-brand vehicles onto our roads. We’ve seen GWM/Haval and Chery/Omoda both re-enter our market with renewed vigour and they’re relentless.
The Omoda C5 small crossover has already made an impression on our market thanks to its more premium “look and feel”, with the promise of more models on the horizon. In fact, here’s one: the C5 GT.
Read more: Omoda C5 GT (2023) Price & Specs
What if I told you that this specification was a uniquely South African offering? Indeed, for the C5 GT, Omoda shopped locally for the gold trim along the bonnet, gold badges and wheels, plus the diffusers and skirts. But it isn’t all show… for extra go, they’ve shipped in the same 1.6-litre 4-cylinder turbopetrol engine that just debuted in the Chery Tiggo 7 Pro Max. That means you now get 145 kW and 298 Nm for the modest sticker price of R589 900. Add an extra R10k and you get the sports kit with that rear wing.
How well does the C5 GT perform? About as well as you would expect. That is, it’s quicker than its C5 siblings – and those new details give it even more kerb appeal than before. The cabin feels upmarket, is well laid out and enjoys all the modern hop-ups you expect in a modern crossover. I won’t try to sell it to you, because all 77 units that were produced have already been sold, apparently “in under 90 minutes.”
C5 GT is a mere taste of what’s to come…
That speaks to the demand these vehicles generate in sunny Mzansi, but spare a thought for what will happen next… No sooner than we wrapped our drive in the C5 GT, we were ushered into a parking lot to witness the new Omoda C9 flagship. It fills a parking bay handsomely – the public is going to love it.
From it you can expect more power (2.0-litre turbopetrol) and more space, a global 5-star safety rating (courtesy of a host of advanced driver assistance systems that are never at a loss of warning chimes; you know them: beep, beep, ping, ping), plus an adaptive suspension. Omoda has verily hit its stride.
We were then shown their upcoming product onslaught with a battery-electric version of the C9, plus an EV iteration of the C5 dubbed the E5, plus a more compact C3 SUV. And then, with mere hours to spare, the 2-year-old car company known as Chery South Africa revealed yet another new brand…
Jacked-up Jaecoo duo
Enter Jaecoo, my 3rd softroader brand experience in 2 days (after the Tiggo 7 Pro Max and Omoda C5 GT) and perhaps that is why it was all so overwhelming. Think of Jaecoo and Omoda being in the same premium silo, versus the mainstream Chery Tiggo product range and you’ll have a fair understanding.
I wish I could tell you how the Jaecoo and Omoda models differ, but our experience was limited to seeing a pair of parked SUVs: the J7 and J8. Where one feels inspired by Range Rover, the other evokes visuals of Mercedes-Benz SUVs – but neither of them is a facsimile. It’s my brain’s job to find familiar shapes and lines in the design languages of car makes, and if the brief was to create luxurious shapes – job done.
Read more: Jaecoo J7 coming to SA in Q1 2024
Chery now owns a chunk of JLR
There’s something else to consider. Chery has acquired a sizable share of the company known as Jaguar Land Rover (JLR). At what point do we concede that a Chery that resembles a JLR product isn’t copying, but rather capitalising on the Chinese brand’s investment? It’s an investment in technology, R&D, design studios and more – all the know-how required to fast-track a new brand from obscure to established.
Chery knows that it cannot compete when it comes to legacy. Jaecoo is a hatchling and Omoda is in its first year of operation. I reckon that’s only a liability if your business is copying, whereas Chery considers itself a rapidly moving technology company, with innovation at its core. I just wouldn’t bet against them.
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