Rebaneilwe Semakane – What’s It Like Being a #CarsAwards Judge?
You might have seen our social media channels awash with Cars.co.za Consumer Awards content and you might be wondering what it’s like to be a #CarsAwards judge. We interviewed #CarsAwards judge, Rebaneilwe Semakane, to gain insight into what it’s like to be judge. Take a look!
The Cars.co.za Consumer Awards is now in its 7th iteration and with South Africa’s most comprehensive and authoritative motoring awards programme reaching its zenith, we saw no less than 20 judges descending on the Gerotek Testing Facility in Gauteng to put all 39 finalists through their paces.
More than this, all 39 finalists also went on public display at the Mall Of Africa in Midrand this weekend to give the public the opportunity to see the cars in the metal and to engage with the judges.
Earlier this year, a pool of 65 semi-finalist vehicles in 13 categories were chosen by Cars.co.za’s respected, highly knowledgable and experienced editorial team. The team put all the semi-finalists through a rigorous scoring process based on “Filters of Eligibility” and “Pillars of Success” to arrive at 39 finalists represented in 13 categories (3 vehicles per category).
The physical testing of all 39 finalists is a major component in the #CarsAwards programme with judges from all walks of life and varying professional backgrounds convening to cast their critical eyes and minds on the contenders.
The scores from all 20 judges represent 50% of the final result while the remaining 50% is determined by the Cars.co.za Ownership Satisfaction Survey that includes feedback from thousands of vehicle owners, based on their experiences of their vehicles and the service they receive (less than four years old and serviced through franchised outlets).
The winners in each category as well as the coveted Brand Of The Year Award will be announced in early 2024.
Click here for more information on the #CarsAwards
Rebaneilwe Semakane: What’s it like to be a #CarsAwards Judge?
We asked our #CarsAwards judge, Rebaneilwe Semakane, a few questions to learn more about what it’s like to test cars for the Cars.co.za Consumer Awards. Here’s what Rebaneilwe had to say!
Introduce yourself and briefly tell us what you do for a living.
I am Rebaneilwe Semakane, a motoring journalist, entrepreneur, broadcaster, jack of all trades, master of none. I have been winging it for the past 4 years, and it seems to have yielded positive results.
How many #CarsAwards have you judged and what does it mean to you to be chosen as a judge?
This is my first time! I came to the testing day once back in 2019 or so – I was absolutely intrigued by how strenuous the process was and always wanted to be part of this. Being a judge means a whole lot me, to be trusted with such a huge responsibility is such an honour. It also means a lot in terms of inclusivity and visibility – especially in terms of being a woman in the industry.
What #CarsAwards categories did you judge?
I did Premium Crossover, Compact Hatchback and Compact Family Car.
You’ve just returned from extensive testing at Gerotek, how was it? Briefly tell us about your experience!
Look, I was knackered. After the first car went around the course I started to have some doubts, like “Yoh, I have to do this 8 more times?” But I had a stellar time. Some cars were completely new to me, so that was a nice treat and also, testing the cars outside of the usual highway driving we do was interesting and has allowed me to see cars a little differently now.
The #CarsAwards is regarded as the most respected motoring awards programme in South Africa. In your opinion, what makes the Cars.co.za Consumer Awards unique?
The individuality of this programme is highlighted by the emphasis on including the consumer. Many awards just judge internally, and consumers are surprised to see who wins, but having a say makes all the difference. The real judges are the actual customers who buy these cars to be honest. Also, it’s Cars.co.za. Who doesn’t like Cars.co.za?
What test obstacles at Gerotek did you find to be the most illuminating in terms of testing the finalists and why?
I think the mountain pass was the best part for me – I could not stop raving about my experience on it! It is both riveting and intimidating. It tests the car holistically in my opinion. It mimics a mountain pass, all the bends, dips and curves definitely allow you to see which car is best.
Out of all the cars you tested, what car stood out the most for you and why?
The Volvo XC40 was actually the most pleasant for me. I have always attached Volvos to a very older and mature audience, but it handles like a charm and looks the part. Seems to be a perfect all-rounder in that segment. I really think we should be seeing this car as often as we see say, a Suzuki Swift.
What cars do you think will win in each category (share your predictions with us) and importantly what car brand do you think will win the Brand Of The Year Award and why?
Entry-Level Hatchback – Suzuki Swift
Budget Hatchback – Toyota Starlet
Compact Hatchback – Volkswagen Polo
Entry-Level Crossover – Haval Jolion
Compact Family Car – Haval Jolion S
Family Car – Kia Sportage
Premium Crossover – BMW X1
Executive SUV – BMW X3
Premium SUV – Land Rover Defender
Adventure SUV – Ford Everest
Leisure Double Cab Bakkie – Volkswagen Amarok Aventura
Performance Car – Toyota GR Yaris
Electric Vehicle – Volvo XC40
Brand of the Year – Suzuki
If you attended the Cars.co.za #CarsAwards Roadshow at Mall Of Africa, tell us what you enjoyed most about the experience!
The Roadshow was a stunning way to get customers involved and to meet the fans of the brand and the judges. It was family-friendly, super fun and interactive, adding to the uniqueness of this awards programme.
Give us 3 words that capture the essence of the 2023/24 #CarsAwards.
Informative, Exciting, Rewarding.
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Cars.co.za Consumer Awards — Tough Testing, The Consumer Wins!
Brendon Staniforth – What’s It Like Being a #CarsAwards Judge?