Ford Puma (2023) Launch Review
With the Ford Puma, the Blue Oval has returned to the South African passenger vehicle market with a vengeance. The Puma is familiar to Europeans, but what does it mean for South Africans? We got a feel for the latecomer at its local launch in Cape Town.
What is a Ford Puma?
First, a short history lesson… the Ford Puma of the ’90s was a small coupe that was sold in Europe. It had sporty intentions but a mediocre drivetrain, which is probably why its production run lasted only 5 years.
See also: Puma by name – Fiesta by nature?
Moving on a few decades, there is a new Puma, and it’s a small crossover replete with a coupe-style roof and a R600k price tag. The crossover formula that Ford has followed sees the model going up against a plethora of competitors, including the Hyundai Kona, Volkswagen T-Roc and Taigo, Mazda CX-30, Opel Mokka, Renault Captur, Honda HR-V and the Omoda C5. So, what makes the Puma stand out?
Is the Ford Puma bigger than an Ecosport?
The Ford Puma may look like a dainty crossover compared with the Ford Ecosport that preceded it, but it is, in fact, a considerably bigger vehicle. Going through the dimensions, the Puma is 4 207-mm long (the EcoSport was 4 017 mm), 1 805-mm wide (1 765 mm), 1 537-mm tall (1 650 mm, although most of this is baked into the extra ground clearance of the Ecosport) and a wheelbase of 2 588mm (2 519 mm).
In terms of load-bay capacity, the Puma is said to hold 456 litres – 123 litres more than the EcoSport.
The Puma also does a neat trick with its boot floor, which has 2 levels and, when removed (along with the space-saver spare wheel) offers a plastic floor that can apparently load 2 sets of golf clubs standing up.
It also has a drainage plug in the bottom, which means that you can hose it out and drain the mucky water from the bottom (if you happen to have stored muddy gear in there).
Rear legroom and headroom are a bit tight for taller passengers, but you get more space in there than what the outgoing Ecosport offered and besides, it’s a similar scenario in the models that rival the Puma.
ICYMI: Ford Ecosport buyer’s guide
What’s the Puma like to drive?
Doing duty under the Puma’s bonnet is Ford’s familiar 1.0-litre 3-cylinder turbopetrol engine. It was used in the Fiesta (now also discontinued in Mzansi) and is mated with a 7-speed dual-clutch transmission.
It produces healthy peak outputs of 92 kW and 170 Nm, while its claimed average fuel consumption is 5.3 L/100 km. During our 100-km evaluation route (in mixed driving conditions) we were able to achieve 6.9 L/100 km, which puts the Ford in the same ballpark as the 1.0-litre we recently tested in the Taigo.
In terms of performance, the Puma feels nippy around town and eager to please (once the boost from the turbo kicks in). Performing overtaking manoeuvres from low speeds is truly the Ford’s forte; at higher speeds, the 3-pot engine is less-than-muscular, but that’s a common trait of small turbocharged motors.
Still, the Puma will easily cruise at highway speeds and, when the adaptive cruise control is active, the auto ‘box resists the urge to change down hurriedly when the vehicle needs to re-accelerate to 120 kph.
The ride quality is on the firm side, especially over rougher surfaces, but on smooth roads, that firmness facilitates sporty handling. The Puma feels light and agile when cornering or changing direction and its steering weighs up well the more lock you add; it instils confidence when placing the car on the road.
What’s it like inside the Puma?
To sweeten the model’s premium pricing, Ford has loaded the Puma with features. Even the Titanium version is equipped with plenty of active safety kit and connectivity options. An 8-inch touchscreen with Sync 3 is standard fare, as are 2 USB ports (one USB A, with a USB C in the centre console), a wireless charging pad, as well as Android Auto and Apple Carplay (via a cable connection – it’s a bit old school).
The range-topping ST-Line Vignale derivative additionally features leather trim (with massage function for the front seats), 10-speaker B&O audio, a digital instrument cluster, electric tailgate and sunroof.
Active safety systems include hill launch assist, lane-keeping aid, pre-collision assist and auto high beam assist. The Puma further comes standard with 6 airbags and a Thatcham alarm with immobiliser.
Not only does the Puma have an abundance of spec – but its cabin materials and build quality appear upmarket. The dashboard has soft-touch leather and the door inserts either have a nice “jean pant” cloth or leather, while all the major touchpoints feel like quality pieces rather than cost-cutting plastic items.
The one item on the list that might be missing is dual-zone climate control, which isn’t available on either derivative; sorry folks, it’s single-zone climate control only.
How much is a Ford Puma in SA?
| Ford Puma 1.0 EcoBoost Titanium | R569 900 |
| Ford Puma 1.0 EcoBoost ST-Line Vignale | R613 900 |
The prices above include a 4-year/120 000 km warranty, while Ford says customers “have the option” of purchasing service or maintenance plans up to 8 years or 135 000 km (service intervals are 15 000 km).
Summary
Ford South Africa is certainly not looking to recoup lost Ecosport sales with the Puma – it’s not the type of car that will push massive volume through the brand. The small/compact coupe-crossover segment remains a niche market with even the top players (such as the VW T-Roc) netting only 100 sales a month.
Ford hasn’t had anything competitive to play with in the crossover segment for a while and the Puma gives the Blue Oval a decent prospect with which to corner a bit of the market. It also serves as a timely reminder to South African motoring consumers that Ford is still in the business of selling passenger cars.
Ford also plans to expand the Puma range at some point. However, the Silverton-based brand has kept quiet on whether it will introduce the facelifted Puma, which is said to be due towards the end of 2024.