Big record for Chery! SA’s new-vehicle sales in November 2025
In November 2025, South Africa’s new-vehicle market grew 12.5%, its 14th straight month of year-on-year growth. Here’s your full industry overview, including the top-selling brands…
- Local new-vehicle sales reach 54 896 units
- Ford pushes ahead of Hyundai to grab 4th
- Chery SA hits record figure of 2 506 units
In November 2025, South Africa’s new-vehicle market registered its 14th consecutive month of year-on-year growth, with local sales increasing 12.5% to 54 896 units. For the record, that’s also the industry’s 5th straight month of breaching the 50 000-unit mark, though is 1.9% down on October 2025’s 10-year high.
According to Naamsa, this latest performance was supported by “easing inflation, meaningful fuel-price relief, a more accommodative interest-rate environment and a strengthened sovereign-risk profile” following the country’s first credit-rating upgrade in nearly 2 decades. Export volumes, however, dipped 3.9% year on year to 35 848 units thanks to what Naamsa termed “softer global-demand conditions and renewed geopolitical tensions”.
The industry-representative body said an estimated 79.6% of November 2025’s total reported domestic figure of 54 896 units represented sales via the dealership channel, while an again-lofty 16.3% were sales to the new-vehicle rental industry. Finally, some 2.4% represented sales to government and 1.7% to industry corporate fleets.
SA’s new passenger-vehicle market grew 11.0% year on year to 39 158 units in November 2025, with the rental channel remaining a “central contributor” to this volume (and accounting for 21.2% of the figure as the sector geared up for “peak holiday demand”). Meanwhile, local sales of light-commercial vehicles (LCVs) surged 20.5% year on year to 13 048 units.
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Lebo Gaoaketse, Head of Marketing and Communication at WesBank, said the local new-vehicle market “continued its tradition of entering the festive season strongly” by putting in “another firm performance” last month.
“November’s performance reflects a market responding to a more supportive economic environment. Lower inflation, relief at the fuel pump and the first interest-rate cut under the revised 3.0% [inflation] target have helped restore a sense of predictability in household budgets. This stability is starting to show in mobility decisions,” explained Gaoaketse.
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Brandon Cohen, Chairperson of the National Automobile Dealers Association (NADA), said the local industry had once again “shown that making sales forecasts” was “more of an art than science”, suggesting that very few industry commentators “could have predicted the vehicle sales boom that we’ve seen in the 2nd half of the year”.
“The aggressive marketing of a wide range of affordable models from China and India is playing a major role in boosting retail sales. At the same time, the rental industry is a significant contributor, accounting for 16.3% of the overall market and as much as 21.2% of the new passenger-car market, as operators optimistically fleet up ahead of the festive season, buoyed by an expected influx of international tourists,” he added.
New-vehicle sales summary for November 2025
- Aggregate new-vehicle sales of 54 896 units increased by 12.5% (6 113 units) compared to November 2024.
- New passenger-vehicle sales of 39 158 units increased by 11.0% (3 871 units) compared to November 2024.
- New light-commercial vehicle sales of 13 048 units increased by 20.5% (2 221 units) compared to November 2024.
- Export sales of 35 848 units decreased by 3.9% (1 437 units) compared to November 2024.
10 best-selling automakers in SA in November 2025
It should come as no surprise that Toyota SA Motors (including Lexus and Hino) was again the country’s leading automotive company in November 2025, securing 24.7% of the total market. The Japanese giant registered 13 576 units last month, a marginal 0.1% month-on-month increase and its 2nd best performance of the year (after September 2025‘s effort).
After record sales in October, Suzuki Auto SA’s local registrations dipped 7.3% month on month to 6 385 units. Still, that was enough to keep the Hamamatsu-based automaker in 2nd (a position it has held all year long), even if the 3rd-placed Volkswagen Group Africa (6 044 units; down 2.8% month on month) closed the gap slightly.
Meanwhile, Ford Motor Company of SA enjoyed a 5.1% month-on-month improvement to end November on 3 095 units (the 3rd time this year the Blue Oval brand has sold in excess of 3 000 units) and climb a ranking to 4th. With 3 051 units, Hyundai Automotive SA was a mere 44 sales behind, dropping a spot to 5th despite growing its tally 1.1% compared to October 2025.
Local sales of products under the GWM SA banner slipped 9.7% month on month to 2 534 units, but the Chinese company still managed to retain 6th position. In contrast, Chery SA registered 13.4% month-on-month growth to hit its highest tally yet, beating the record it set as recently as September 2025. The Wuhu-based firm reached 2 506 units last month (or 4.6% of the total market), seeing it climb a ranking to 7th.
Isuzu Motors SA thus fell a spot to 8th, suffering a 23.7% month-on-month fall in sales – the most significant decline in the top 10 – to 2 124 units. Kia SA (1 828 units; up 1.1% month on month) held steady in 9th place, while Renault SA returned to the top 10, despite the French brand’s local registrations slipping 2.1% month on month to 1 415 units.
Omoda & Jaecoo fell just short of cracking the top 10 in November 2025, registering 7.4% month-on-month growth to secure a new high of 1 408 units. Mahindra SA was just 5 sales behind on 1 403 units, dropping 2 rankings to 12th on the back of a 9.5% month-on-month decline.
Meanwhile, Nissan SA (1 330 units; down 2.2% month on month) slid a position to 13th, with BMW Group SA – which includes the BMW and Mini brands – remaining in 14th (with a Naamsa-estimated 1 251 units). Finally, Jetour SA grew its tally a whopping 44.3% month on month (likely largely thanks to the arrival of the T1 and T2) to a record 1 235 units, forcing Stellantis SA out of the top 15.
1. Toyota – 13 576 units
2. Suzuki – 6 385 units
3. Volkswagen Group – 6 044 units
4. Ford – 3 095 units
5. Hyundai – 3 051 units
6. GWM – 2 534 units
7. Chery – 2 506 units
8. Isuzu – 2 124 units
9. Kia – 1 828 units
10. Renault – 1 415 units
SA’s sales outlook as 2025 draws to a close
So, with just a single month of 2025 left, where to from here for South Africa’s new-vehicle market? Well, Naamsa says the country’s current macro-economic landscape is defined by a “rare alignment of positive shifts in inflation, fuel pricing, fiscal credibility and monetary policy”.
The industry representative body also says despite the South African Reserve Bank retaining a “cautious forward-guidance tone”, the latest repo-rate cut and the government’s new 3.0% inflation target marks a “gradual departure from the restrictive policy stance that has characterised recent years, supporting affordability and improving sentiment heading into 2026”.
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WesBank’s Gaoaketse believes recent “macro-economic developments have reinforced cautious optimism”, saying there are “encouraging signs that the market’s growth is being shaped by disciplined consumer behaviour rather than exuberance”.
“Affordability remains a clear priority. Even with improving economic indicators, households are aware of their limits. Buyers are approaching dealerships with well-prepared budgets, strong views on total cost of ownership and a preference for predictable finance structures,” he explains.
“The fundamentals are much healthier than they were a year ago. The market we see today is built on informed choices and realistic budgets. This discipline supports long-term stability for both consumers and the industry and is an encouraging sign of things to come,” Gaoaketse concludes.
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Finally, NADA’s Cohen points to a “noticeable improvement in finance approvals as affordability strengthens and credit conditions become more favourable” in South Africa.
“The ongoing buoyancy in the country’s economic environment, together with attractive incentives to purchase new vehicles before year-end, is expected to hopefully bring another strong month of sales in December [2025] and one of the highest annual totals of the past decade,” Cohen concludes.
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