Top 10 Most Popular Used Cars in SA for the Past Decade
Fresh used-car data released by leading automotive portal Cars.co.za reveals just how much South Africa’s pre-owned vehicle market has changed during the past decade.
Working with local data journalism initiative, Media Hack, Cars.co.za has released a racing bar chart that shows how the make-up of the Top 10 list of most popular used cars in South Africa has changed during the past 105 months (from December 2012 to August 2021).
The data is based on actual user enquiries (known in the retail sector as “leads”) per month and the individual bar graphs reflect the percentage (for that brand/model) of the overall enquiries achieved. It is worth noting that Cars.co.za currently lists just shy of 70 000 vehicles for sale.
“I think the main take-away from the data is the sheer dominance of the Volkswagen Polo,” says Cars.co.za Consumer Experience Manager, Hannes Oosthuizen. “Not only was the Polo on top of the chart, every month, for the entire span of the 105 months measured, it was also the only model to achieve an enquiry share of over 5% (sometimes as high as 10%) every month.”
The rise of the bakkies
As double-cab bakkies (or pick-ups) have become more popular as family and/or lifestyle vehicles, it should come as no surprise that those vehicles have surged up the rankings during the past 9 years. At the start of the data measurement period, the Toyota Hilux was in a solid 9th place, but by August 2021 it had shot up to second – and looks quite secure in that position.
The Hilux is no longer the only bakkie in the Top 10, however. The Ford Ranger made its first appearance in the Top 10 in early 2016 and currently sits in a strong fourth place. Isuzu’s KB (now D-Max) has also popped into the Top 10 several times and could do so again in future.
The enduring appeal of luxury sedans
In recent years, sales volumes of traditional D-segment luxury sedans (such as the Audi A4, BMW 3 Series and Mercedes-Benz C-Class) have plummeted in the new-car market due to, inter alia, steep price-hikes as well as pressure from premium-badged crossovers and SUVs. However, the 3 Series and C-Class, in particular, remain highly popular in the used-car market.
The BMW 3 Series kicked off its ranking performance in December 2012 with a solid second place, and nearly a decade later it is still on the podium (third). The Mercedes-Benz C-Class has, comparatively, been less consistent but looks secure inside the Top 10 for now (in 7th), while Audi’s A4 and smaller A3 premium hatchback/sedan have both dropped in popularity.
“Looking at the kind of vehicles that sit just outside of the Top 10, we can confidently predict that the chart will look rather different in another year or two,” says Oosthuizen. “The rise of small crossovers is likely to elevate at least two or three new nameplates into the list. Models such as the Ford Ecosport, Hyundai Creta and Tucson and Volkswagen T-Cross, could well make an appearance quite soon.” As it stands, the Toyota Fortuner is the only SUV in the Top 10 list.
But which vehicles could be next to bow out of the Top 10? “Not so long ago, compact hatchbacks such as the Toyota Yaris and Opel Corsa were regulars in the Top 10, but both have since tumbled down the rankings. The Ford Fiesta could be next, particularly given its slide down the new-car sales charts,” adds Oosthuizen. “Meanwhile, Toyota’s ‘old faithful’ – the Corolla – may still be in the Top 10 for the moment (in tenth spot), but bear in mind that the model was competing for a podium position less than a decade ago; it may also be in decline.”








