Renault climbs, Nissan tumbles: SA’s new-vehicle sales in April 2025
April 2025 was the SA new-vehicle market’s 7th consecutive month of year-on-year growth. Here’s your industry overview, including a look at Mzansi’s best-selling automakers…
In April 2025, South Africa’s new-vehicle market registered its 7th straight month of year-on-year growth, with local sales increasing 11.9% to 42 401 units. Interestingly, this performance represented a 14.3% fall compared to March 2025’s (admittedly 2-year best) showing.
Naamsa said the nation’s automotive sector “continued to show determined resilience” against a “backdrop of escalating global economic uncertainty”. The organisation furthermore noted that April 2025 contained fewer selling days than the same month in 2024, while also pointing to a “brief return of load-shedding” and “political uncertainty because of the VAT saga” as local headwinds.
Meanwhile, export sales dipped 6.6% to 31 822 units in April 2025, though we should keep in mind that VW Group Africa halted Polo and Polo Vivo production at its Kariega plant on 14 April to begin upgrading the facility. In addition, year-to-date exports remain 6.3% ahead of the same reporting period in 2024.
According to the industry representative body, 87.9% of last month’s total reported domestic figure represented dealer sales, while an estimated 7.0% were sales to the new-vehicle rental industry, 2.7% to industry corporate fleets and 2.5% to government.
South Africa’s new passenger-vehicle segment enjoyed 16.9% year-on-year growth in April 2025 to finish on 30 101 units, with the rental channel accounting for 8.9% of that figure. The country’s new light-commercial vehicle (LCV) segment finally experienced some year-on-year gains, improving 3.2% to 9 961 units last month.
Brandon Cohen, Chairperson of the National Automobile Dealers’ Association (NADA), said “the local auto sector, once again, delivered solid numbers, a pleasant surprise to even the most avid industry observers”.
He added that the growth in the LCV segment was “especially encouraging, pointing to an economy that is in better shape than one would surmise”. Though the passenger-vehicle segment’s performance again pointed to the “resilience of the local economy”, Cohen warned that it remained to seen whether the then-pending (and now scrapped) VAT-rate increase had anything to do with the positive numbers.
Meanwhile, Lebo Gaoaketse, Head of Marketing and Communication at WesBank, said that though the industry was “in turmoil” as global policy changes and uncertainty could “rock manufacturing and potentially exports”, South African consumers continued to “show their demand for new vehicles” in April.
Gaoaketse added that last month’s year-on-year sales growth was perhaps “even more formidable” than it appeared at first glance, considering “April was disrupted by 3 public holidays and long weekends, resulting in only 19 selling days”, compared to 21 selling days in April 2024.
New-vehicle sales summary for April 2025
- Aggregate new-vehicle sales of 42 401 units increased by 11.9% (4 502 units) compared to April 2024.
- New passenger-vehicle sales of 30 101 units increased by 16.9% (4 350 units) compared to April 2024.
- New light-commercial vehicle sales of 9 961 units increased by 3.2% (307 units) compared to April 2024.
- Export sales of 31 822 units decreased by 6.6% (2 266 units) compared to April 2024.
10 best-selling automakers in SA in April 2025

Toyota SA Motors (which includes the Lexus and Hino brands) finished April 2025 with a tally of 10 363 units, representing a month-on-month drop of 11.1%. Still, the Japanese automaker remained way out in front last month, nearly 4 400 sales ahead of the next-best contender.
For the 4th consecutive month, Suzuki Auto SA secured 2nd place, ending April on 5 977 units – a considerable 13.1% improvement over March’s effort. Volkswagen Group Africa (which includes the Audi brand) remained in 3rd on 3 973 units (the first time the firm has dipped below 4 000 units in recent memory), seeing its local registrations slide 19.1%, year on year. For the record, that put Suzuki 2 004 sales ahead of its German rival last month, stretching its year-to-date lead to 3 893 units.
Meanwhile, Hyundai Automotive SA (3 007 units) remained in 4th and Ford Motor Company of SA (2 398 units) stayed in 5th, despite their month-on-month sales dipping 3.1% and 17.5%, respectively. GWM SA’s registrations – which, of course, also include sales of Haval, Tank and Ora models – fell 6.0% month on month to 1 943 units, but the Chinese firm still managed to climb 3 places to 6th position.
Similarly, Chery SA sales slipped 2.7% compared to March 2025, yet its tally of 1 852 units was enough for the Chinese brand to rise 3 rankings to 7th. Fascinatingly, Isuzu Motors SA’s sales plummeted 49.9% month on month to 1 383 units, seeing the Japanese marque slide 2 places to 8th.
Renault SA made a return to the top 10 for the very 1st time this year, grabbing 9th place despite its sales dropping 8.6% month on month to 1 281 units in April. Finally, Mahindra SA was a hair behind on 1 278 units, falling 2 rankings to finish in 10th. After a record performance in March, the Indian brand’s tally shrunk a considerable 43.3%.
Therefore, Kia SA (1 277 units) found itself just a single registration away from cracking the top 10, with BMW Group SA (on a Naamsa-estimated 1 146 units) taking 12th. Chery subsidiary Omoda & Jaecoo (865 units) grabbed 13th spot, finishing ahead of Nissan SA (794 units), which suffered a whopping 65.5% month-on-month decline to tumble 7 rankings to 14th. Jetour SA took 15th with 573 sales, pushing Stellantis SA out of the top 15.
1. Toyota – 10 363 units
2. Suzuki – 5 977 units
3. Volkswagen Group – 3 973 units
4. Hyundai – 3 007 units
5. Ford – 2 398 units
6. GWM – 1 943 units
7. Chery – 1 852 units
8. Isuzu – 1 383 units
9. Renault – 1 281 units
10. Mahindra – 1 278 units
Sales outlook in South Africa rest of 2025
So, what’s next for South Africa’s new-vehicle market? Well, Naamsa says the latest headline inflation rate “should encourage the Reserve Bank to cut interest rates further, even though inflation is expected to trend higher in the 2nd half of 2025 due to global developments”. Government’s reversal of its earlier proposal to hike the VAT rate will also “preserve disposable income at a critical moment for household consumption”.
However, Naamsa remains concerned “that domestic vehicle exports may moderate as the full impact of the US Section 232 tariffs filters through” (US President Trump announced sweeping tariff hikes on 3 April 2025, notably under the revived Section 232 trade measures). The organisation says South Africa’s automotive exports to the United States “will now face material cost disadvantages, raising concerns about pricing competitiveness and profitability” for multinational manufacturers operating domestically.
Meanwhile, with an eye on “global economic headwinds”, NADA’s Cohen appears cautiously positive about the local automotive industry’s months ahead.
“With affordability still a major concern for the average consumer and the Reserve Bank likely to be cautious about interest-rate decisions in the face of global economic pressure, it is with mild optimism that we look forward to the May sales numbers,” concludes Cohen.
WesBank’s Gaoaketse points out that applications for finance “continue to show heightened demand for new vehicles”, despite local consumers still facing “budget constraints”.
“The market also appears to be correcting itself, balancing affordability with demand as consumers become more realistic about their purchase decisions. The competitive price point of new Chinese entrants will also be influencing this shift as consumers seek alternative value in the market,” he explains.
“While local sales are not expected to be impacted directly by policy decisions in the US in the short term, the longer-term impacts on consumer and business sentiment – as well as any potential economic fallout affecting household budgets – could begin to be felt later in the year. For the moment, the SA new-vehicle market shows positive signs of growth momentum, which is good all round for consumers and the economy alike,” says Gaoaketse.
Related content
Battle for 2nd: Suzuki vs VW Group in Q1 2025