This week’s news you need to know (August 2021, Week 2)
In this week’s automotive news you need to know: Toyota clearly has excess GR Sport badges in stock, BMW plans to bring a ‘proper electric car’ to South Africa, Haval creates more interest with its new family SUV and Audi makes friends with vegans – again.
Toyota Fortuner GR Sport – King of the road gets his crown
It seems there is a GR Sport derivative of every Toyota model these days (recently, the Land Cruiser 300 got one). Yes, I have been applauding Toyota for liberally sprinkling its sportscars or hatchbacks with Gazoo Racing (GR) fairy dust, plus GR Sport is essentially a styling kit and must not be confused with a pukka GR model. However, the danger of badge saturation is ever-present when branding is applied purely to maximise profits through product life-cycle extension and upselling. Rareness and desirability factors determine car values, so if everything has “GR badging”… uniqueness goes out the window.
Read more: Toyota Fortuner GR Sport Coming to SA?
Toyota has, however, held the “King of the Road” title with the award-winning Fortuner in South Africa; the Prospecton-based firm has sold around 1 000 units per month since the model’s introduction in 2006. I’ll do the math for you. That’s roughly 180 000 Fortuners that have graced South African roads, many of them filled with kiddies and towing trailers to holiday destinations. Do you see the merit in the business case?! Even if Toyota is wary of possible badge saturation, money talks and the firm won’t miss out on this golden opportunity to cash in on a “hotter-looking” variant of its golden child. Ka-ching!
BMW iX3 – Green shoots
Considering that the local automotive industry is a major contributor to the South African manufacturing sector, the BMW iX3’s arrival on our shores early in 2022 could be game-changing in many ways. Firstly, with all due respect to the pioneering roles of the i3, the discontinued i8 and even the Mini Cooper SE (and however many petrol-electric derivatives BMW SA has sold so far), the iX3 will be the first battery-electric family vehicle that the Bavarian marque introduces in Mzansi. Given Audi, Mercedes-Benz and other brands have also pledged to add a number of EVs to the local new-vehicle market soon, something tells me EVs are going to become notably more viable next year, hopefully through cooperation between the OEMs, help from the private sector and (let’s hope) concessions from Government.
Read more: 2022 BMW iX3 Confirmed for SA in 2022
After Covid-19’s crippling effects on the global economy, moments like these are pivotal for our motor industry. Secondly, seeing as the current combustion variant of the X3 executive SUV is produced at BMW Group Plant Rosslyn, the real opportunity with the iX3 would be to produce it in South Africa. This could be the type of transition of ICE-to-EV production that could set a trend for our local producers and be the green shoot we need, causing other manufacturers to follow suit. Sure, there’s a lot that needs to happen between that moment and now, but these types of blips on the radar are what we need.
Haval Shenshou – The Midas touch
The Chinese invasion (or takeover, if you’re affiliated with a struggling vehicle importer in South Africa) marches on. Despite marketing material for the “Mythical Beast” (which is what Shenshou means) stating the newcomer is for China only, when there’s something we can’t have… we want it even more. It’s only a matter of time before this – essentially the H6’s bigger brother (or perhaps a successor to the H9) is made available locally, undercuts anything the competition has to offer and out-specs premium cars. It’s further validation that Haval has global aspirations. We’ve watched this movie before!
Read more: Haval reveals Shenshou – the H6’s bigger brother
I’m all for a bit of extra competition in the new-vehicle market, especially if it obligates well-established manufacturers and importers to improve their value offerings. Rising prices have dealt affordability a body blow in a country in which household incomes cannot keep track with inflation. A weak exchange rate, rising input costs, troubled labour relations etc… you’ve heard all the reasons before, but a little shakeup is welcome if it benefits consumers. With Chery introducing intriguing new offerings in the next month, the great Chinese, um, takeover is one to watch. Best you brush up on that Mandarin, folks.
Audi Skysphere – Greta gets a new ride
One can’t help but smile at how excitable the automotive industry is at present. Manufacturers are scrambling to appease the minorities… while trying to cater for everyone! If there’s something I’ve learnt in life and that is you can’t please them all. Audi’s latest concept, the Skysphere, is a perfect example of that. It’s kind of Greta Thunberg meets retro throwback meets the future, including (sigh) vegan leather.
Read more: Skysphere could be the future of the Audi R8
Manufacturers love virtue-signalling through their latest concept vehicles (I mean, there’s no point in whispering or humbly suggesting when you mount your proverbial soapbox, is there?). Mercifully, these fanciful 4-wheeled design studies seldom make it onto our roads, they merely foreshadow what the future holds. Be warned, however: You’re not going to please everyone and, at some point, you’ll have to pick a lane and stick to it. Sooner or later, someone will complain about the way the sun reflects off the paintwork and claim rogue beams could cause forest fires if they hit dry undergrowth at just the wrong angle.
“How dare you?”. How indeed, Greta… how indeed.








