New GX is already Lexus SA’s top seller this year
Despite being on the market for just 3 months so far, the Lexus GX is already leading the Japanese luxury firm’s sales charts in South Africa. Here’s a look at the figures…
The new Lexus GX – a nameplate previously not available in South Africa – launched locally only in March 2025, but the Prado-based SUV has already rocketed to the top of the Japanese luxury firm’s sales charts.
Yes, with 46 examples registered in May 2025, the new GX has a year-to-date total of 163 units, despite being on the market for only 3 months. That includes the 63 units sold in its launch month, representing the highest single-month sales tally by a Lexus model in several years.
Courtesy of those 163 sales, the GX now accounts for a considerable 34.8% of Lexus registrations – spread across 8 nameplates – in SA over the opening 5 months of 2025. That share is an even more substantial 46.2% when the exercise is restricted to the past 3 months.
The GX’s performance in May 2025 saw it move into pole position in the Lexus stable, overtaking the NX (which now has the 2nd-best year-to-date tally of 144 units). Next comes the flagship LX (75 units), followed by the RX (41 units), the outgoing ES sedan (28 units) and the UX (10 units). The fully electric RZ (4 units) and the seldom-spotted IS sedan (3 units) make up the numbers.
While the GX’s sales figures may not appear overly impressive at first glance, it’s worth keeping in mind this ladder-frame SUV’s pricing kicks off at R1 766 000 for the GX 550 Overtrail 5-seater derivative and at R1 867 000 for the GX 550 SE 7-seater variant.
As a reminder, all derivatives in the Lexus GX line-up are powered by a twin-turbocharged 3.4-litre V6 petrol engine. Familiar from both the Land Cruiser 300 and the since-discontinued LX 600 (the latter having been replaced by the new LX 700h) but here detuned slightly to 260 kW and 650 Nm, the V35A-FTS engine is mated to all 4 wheels via a 10-speed automatic transmission.
This petrol motor serves to further differentiate the GX from the Toyota Land Cruiser Prado, with the latter offered exclusively in 2.8-litre, 4-cylinder turbodiesel guise. Positioned between the Lexus RX and LX, the GX shares various elements – though, again, not its powertrain – with this latest Prado, right down to its “J250” model code.
Of course, the closely related – though, again, exclusively turbodiesel-powered – Land Cruiser Prado has proven an even bigger hit, reaching a total of 914 units over the same 3-month period and pushing its year-to-date tally to a whopping 1 600 units. The Prado’s starting price, though, is some R437 100 lower at R1 328 900.
To refresh your memory, the Lexus GX is a body-on-frame SUV that traces its roots all the way back to 2002. While the opening 2 generations were produced exclusively in left-hand-drive guise (catering primarily to North America), this 3rd iteration is also manufactured in right-hand drive, opening the door to introductions in its domestic market of Japan and indeed South Africa.
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