Isuzu slips to 10th! SA’s new-vehicle sales in January 2026
In January 2026, South Africa’s new-vehicle market grew 7.5% year on year to again breach the 50 000-unit mark. Here’s your overview, including the best-selling brands…
- New-vehicle sales back over 50 000-unit mark
- Suzuki grabs back 2nd spot from VW Group
- Isuzu slips to 10th place as sales drop 15.7%
In January 2026, South Africa’s new-vehicle market registered its 16th straight month of year-on-year growth, with local sales improving 7.5% to 50 073 units. For the record, that furthermore represented a 2.2% increase over December 2025’s effort, seeing the local market breach the 50 000-unit barrier.
Naamsa said January’s performance ensured the industry had “entered 2026 with sustained momentum, confirming that the positive trajectory established during 2025 has carried decisively into the new year”. As a reminder, 2025’s total new-vehicle sales came in at 596 818 units (up 15.7% on 2024).
According to the industry-representative body, January 2026’s new-vehicle exports reached 24 568 units (a marginal 0.6% year-on-year improvement), supported by “currency stability and easing imported input cost pressures”.
Naamsa said an estimated 85.4% of January 2026’s total reported domestic figure of 53 073 units represented sales via the dealership channel, while 10.9% were sales to the new-vehicle rental industry, 2.1% to industry corporate fleets and 1.6% to government.
- ALSO READ: Chery SA to purchase Nissan’s Rosslyn plant
South Africa’s new passenger-vehicle market grew 7.1% year on year to 37 190 units in the opening month of 2026, with the rental channel accounting for 13.3% of this figure. Meanwhile, local sales of light-commercial vehicles (LCVs) improved 11.0% year on year to 10 996 units.
Ryan Seele, executive committee member of the National Automobile Dealers’ Association (NADA), said January’s new-vehicle sales performance represented “a welcome and encouraging sign for the local motor industry at a time when both the domestic and global economies remain in a state of flux”.
- ALSO READ: SA’s 10 best-selling hatchbacks in 2025
“While 2025 exceeded most expectations, January has continued with a strong set of numbers, which suggests that these results reflect genuine market momentum rather than a seasonal anomaly. January typically sees a moderation in volumes, but this year has clearly proven different,” Seele suggested.
Meanwhile, Lebo Gaoaketse, Head of Marketing and Communication at WesBank, pointed out the industry’s latest performance represented “a more moderate growth rate than the 10.4% increase recorded in January 2025, suggesting the market is transitioning from rapid recovery to sustainable expansion”.
“Looking at successive January numbers tells the story better than any single month. January 2024 was defined by restraint, January 2025 by recovery and January 2026 by consolidation. What we’re seeing now is a market that has stabilised, not overheated,” explained Gaoaketse.
New-vehicle sales summary for January 2026
- Aggregate new-vehicle sales of 50 073 units increased by 7.5% (3 479 units) compared to January 2025.
- New passenger-vehicle sales of 37 190 units increased by 7.1% (2 480 units) compared to January 2025.
- New light-commercial vehicle sales of 10 996 units increased by 11.0% (1 093 units) compared to January 2025.
- Export sales of 24 568 units increased by 0.6% (136 units) compared to January 2025.
10 best-selling automakers in SA in January 2026
Though Toyota SA Motors (including Lexus and Hino) was again well out in front in January 2026 – capturing 23.5% of the overall market – the Japanese brand’s total decreased 8.9% month on month to 11 786 units. That’s the first time since June 2025 that Toyota has dipped below the 12 000-unit mark.
After settling for 3rd in the final month of 2025, Suzuki Auto SA returned to 2nd place in January 2026, with local sales surging 29.2% month on month to 6 410 units. That saw Volkswagen Group Africa (including Audi) fall back to 3rd position, with registrations slipping 4.8% compared to December 2025.
Hyundai Automotive SA (down 0.7% month on month to 3 048 units) retained 4th place, with Ford Motor Company of SA likewise holding steady in 5th despite its sales dropping a more substantial 10.3% month on month to 2 678 units.
The Blue Oval brand’s decrease in local registrations saw GWM SA close the gap to a mere 157 units in January 2026. The Chinese company saw a 2.8% month-on-month increase in sales to reach 2 521 units, keeping hold of 6th position. Meanwhile, fellow Chinese firm Chery SA – which is in the process of purchasing Nissan’s Rosslyn plant – retained 7th, improving 0.4% month on month to 2 258 units.
Kia SA climbed a ranking to 8th in January 2026 off the back of a 25.2% month-on-month increase to 1 888 units (the Korean firm’s best effort since July 2025). Mahindra SA returned to the top 10 in the year’s opening month, grabbing 9th place on 1 671 units. The latter figure represents a 35.4% increase over December’s number and is the Indian brand’s highest tally since its record effort in March 2025.
While Kia and Mahindra registered strong performances in January 2026, Isuzu Motors SA started the year comparatively poorly, putting in its lowest sales tally since December 2024. In the end, the Japanese brand fell 2 rankings to an unfamiliar 10th, with local sales dipping 15.7% month on month to 1 606 units.
- ALSO READ: SA’s best-selling ladder-frame SUVs in 2025
After Jetour SA broke into the top 10 in December 2025, the Chinese brand fell back to 11th in January 2026, despite growing its sales 13.1% month on month to a new record of 1 550 units. Meanwhile, Renault SA (1 415 units) remained in 12th, with Omoda & Jaecoo (1 413 units) falling 2 places to 13th. Nissan SA (1 133 units) and the BMW Group SA (with a Naamsa-estimated 1 094 units, including the Mini brand) stayed in 14th and 15th.
1. Toyota – 11 786 units
2. Suzuki – 6 410 units
3. Volkswagen Group – 4 774 units
4. Hyundai – 3 048 units
5. Ford – 2 678 units
6. GWM – 2 521 units
7. Chery – 2 258 units
8. Kia – 1 888 units
9. Mahindra – 1 671 units
10. Isuzu – 1 606 units
SA’s new-vehicle sales outlook for rest of 2026
With a single month of the year gone, what can we expect for South Africa’s new-vehicle market over the remainder of 2026? Well, Naamsa points out the new-vehicle market “continues to benefit from a materially improved inflation and monetary policy environment”. The industry representative body, however, cautions that the new-vehicle export outlook will be “increasingly shaped by heightened protectionism across several of South Africa’s key export markets”.
“The proliferation of trade-restrictive measures and evolving industrial policies in advanced economies continue to test South Africa’s automotive export competitiveness and market access conditions. Furthermore, deepening trade and industrial arrangements between Western and Eastern economies – including preferential trade agreements, regional content rules and strategic supply chain re-alignments – are expected to pose upward risks to South Africa’s vehicle export competitiveness and market share in certain traditional export destinations,” explains Naamsa.
- ALSO READ: SA’s best-selling R1m+ vehicles in 2025
Meanwhile, NADA’s Seele notes while interest rates were recently left unchanged by the South African Reserve Bank’s Monetary Policy Committee at its January 2026 meeting, “stability in borrowing costs continues to provide a degree of certainty for consumers and businesses alike”.
Seele reiterates that future interest-rate relief would “further support vehicle affordability and reinforce the positive momentum currently evident in the market”, before pointing to February’s fuel-price reduction as “additional encouragement for consumers”.
- ALSO READ: 5 automakers with biggest sales declines
Finally, Gaoaketse says the health of the new-vehicle market “reflects continued consumer affordability”, which is underpinned by the fact inflation “remains anchored within the Reserve Bank’s target range, with long-term expectations at multi-year lows”.
“The market has positioned itself well for 2026, but important decisions lie ahead. Tariff decisions often have significant ripple effects. Ensuring the continued growth of the sector means balancing the needs of the consumer and the industry. Given the current volatile nature of the global marketplace, it will be a fine line to walk for policy makers,” he adds.
Related content
SA’s 10 best-selling automakers of 2025