The Surprising Science of Car Colours: Safety, Theft, and Superstitions
Which car colours are safest? Are red cars unlucky? We unpack the facts and myths around choosing the right colour for your car.
So you’ve spent the past 3 weekends choosing between “Midnight Obsidian” and “Phantom Black” for your new car, only to discover the finishes look pretty much identical once they’re covered in dust.
Yes, your personal car colour preference matters. But here’s something that might make you reconsider that dark finish. Black cars are 47% more likely to be involved in accidents than lighter-coloured ones.
As it happens, your vehicle’s paint job isn’t just a matter of aesthetics. As it happens, it could save your life, will affect your insurance premiums, and even determine whether your car spends the night in your garage or someone else’s chop shop.
Let’s explore how your choice of vehicle colour affects everything from crash statistics to theft rates. Fair warning: you might never look at a cherry-red cabriolet or roadster the same way again.
The Safety Spectrum of Car Colours
What’s the safest coloured car on the road?
White cars are consistently the safest cars on the road, with a 12% lower chance of being involved in accidents compared to darker-coloured vehicles.
This isn’t just a coincidence or superstition. The science behind it makes perfect sense, and it’s simply about car colour visibility.
White cars stand out against almost any background. They’re easier to spot in poor lighting conditions, bad weather, and even against urban landscapes. This improved visibility gives other drivers those precious extra seconds to notice and react to your vehicle.
Gold and yellow cars also rank highly on the safety scale for similar reasons. They catch the eye and create contrast against typical road (and even off-road) environments.
Interestingly, lime yellow is technically the most visible colour of all. However, it’s rarely chosen for personal vehicles because not everyone wants to drive around in something that looks like a highlighter.
See also: A Driver’s Guide to Cutting Fuel Costs
Danger on Wheels: Colours to Avoid
Which car colours have the highest accident rates?
Black cars have the highest accident rates, being up to 47% more likely to be involved in crashes than other coloured vehicles.
If safety is your priority, you might want to think twice about that sinister black finish. Despite being super popular, black vehicles simply don’t stand out against the road, especially at dusk, dawn, or night. Add rain or fog to the mix, and a black car can practically disappear from view until it’s dangerously close.
Red and brown cars also show concerning statistics. According to research, about 60% of red car owners and 59% of brown car owners report having been in accidents.
Grey and blue cars follow closely behind in the crash risk category, likely because they blend easily with common road conditions and weather patterns.
This isn’t just about fender benders; your car’s colour could impact your wallet long after purchase…
Insurance companies are well aware of these statistics. And this explains why owners of darker-coloured cars often face higher insurance premiums than those who drive lighter-coloured vehicles. They’re simply accounting for the increased risk associated with reduced visibility. Sad but true.
Accident Rates By Car Colour [Source]
| Car Colour | Relative Accident Risk / Involvement | Notes / Source Summary |
| White | Safest (Baseline) | White cars are considered the safest due to high visibility in all conditions. |
| Yellow/Gold | Very safe | High visibility colours like yellow and gold also have low accident involvement. |
| Silver/Grey | Slightly higher than white | Moderate accident risk; visibility lower than white but better than darker colours. |
| Blue | Moderate risk | Blue cars have a moderate accident rate, partly due to blending in certain environments. |
| Brown | Elevated risk (~59% of owners report accidents) | Brown cars show high accident involvement, similar to red. |
| Red | Elevated risk (~60% of owners report accidents) | Red cars have higher accident rates, influenced by driver behaviour and sporty vehicle association. |
| Black | Highest risk (~50% more likely than white) | Black cars have the highest accident involvement due to poor visibility, especially in low-light conditions. |
Click on a colour above to search for vehicles finished in that hue listed on Cars.co.za
Theft Magnets: Which Colours Attract Thieves?
Are certain car colours more likely to be stolen?
Yes and no. Colour does play a role. Research shows that theft rates are often higher for more common and neutral colours like black, silver, and grey.
A study analysing theft data found that black, blue, and silver/grey cars are stolen more often than uncommon colours. For example, black cars, often associated with luxury models, are among the most commonly stolen vehicles, partly due to their popularity and resale value.
Meanwhile, rare colours like pink and bright yellows are much less likely to be targeted by thieves. In fact, some studies have shown that pink cars have virtually zero thefts reported over several years.
What makes a car attractive to thieves?
What makes certain vehicles more attractive to thieves is a combination of factors, including:
- Popularity and demand: Vehicles that are common on the road or in high demand for parts tend to be stolen more frequently.
- Resale value: Neutral colours like black, grey, and white often retain their value better, making them targets for theft.
- Visibility and concealment: Darker cars, such as black, may be easier to steal and conceal at night.
- Vehicle type: Sportscars or luxury models, even if they feature distinctive colour schemes, are often targeted for their higher resale or parts value.
In South Africa, for example, hijackers have traditionally targeted white and silver vehicles due to market demand. Still, recently, non-traditional colours like orange and yellow have also seen increased theft rates as syndicates adapt to changing trends.
Overall, while colour can influence theft risk to some degree, it is just one of many factors. Vehicle make, model, security features, and location often play larger roles in theft likelihood.
See also: Car Safety Ratings – What They Mean and Why They Matter
Lucky Colours or Superstitious Nonsense?
Is there such a thing as an “unlucky” car colour?
Red cars are often considered the most “unlucky”. The stats seem to confirm this, with 60% of red car owners reporting involvement in accidents. Cultural associations with red as a colour of danger, aggression, and risk-taking have cemented its reputation as potentially unlucky.
There’s a chicken-and-egg question here: Do red cars cause accidents, or do people who prefer taking risks prefer red cars? Research suggests the latter may play more of a role than initially thought.
Drivers with more aggressive habits are drawn to the strength and power that red represents. It gets people excited, and may skew the accident risk stats for this colour.
Practical Colour Advice for Car Buyers
Are you shopping for a new or used car? If so, how should these colour facts influence your decision? Here’s some straightforward advice:
- For drivers who care about safety, especially those who drive at night or in bad weather, lighter colours are best. White, yellow, and silver are good choices. The visibility benefits are real and could potentially save you from an accident.
- If you’re concerned about theft or hijacking, the make and model of your car are more of a factor than the colour. Even brightly coloured variants of popular cars can be stolen and stripped in a matter of hours.
- What are the best car colours for resale value? Playing it safe with popular colours like white, black, silver, or grey is usually the wisest move. Unusual colours might appeal to you, but they will limit your pool of potential buyers when it’s time to sell.
Colour and Maintenance Considerations
Do some car colours require more maintenance than others?
White and very light-colored cars show dirt and grime more quickly than darker colours, requiring more frequent washing to maintain their appearance.
This practical aspect of car colour choice is often overlooked. That gleaming white finish might look immaculate when clean, but it will show every speck of dirt within days (or hours) of washing. Dark colours have the opposite problem – they show dust and water spots more prominently.
Mid-tones like silver and grey tend to be the most forgiving when it comes to maintaining a clean appearance. They hide minor dirt and dust better than either extreme of the colour spectrum.
Paint durability is another consideration. Lighter colours generally fade less noticeably than darker ones, particularly in sunny climates where UV exposure is high. Red (especially of the non-metallic variety) is notorious for fading to a less vibrant shade over time, especially if not regularly waxed and protected.
Making Your Car Colours Count
It’s a lot to consider, isn’t it? Safety on the road, risk of theft and hijacking, resale value and of course, our personal choice.
The wisest approach is to balance practical considerations with your taste. If you absolutely love red cars but are concerned about the accident statistics, perhaps compromise with a brighter red that offers better visibility than deeper shades. If you’re drawn to black but worried about safety, consider a metallic dark grey that provides similar sophistication with slightly better visibility.
For those who simply can’t decide, remember that white offers the best overall package of safety, good resale value, and widespread appeal. It may not be an exciting colour, but that may not be the most important thing to you.
See also: Your Complete Guide to Safe Towing in South Africa
Finding Your Perfect Colour Match
Ultimately, your car’s colour should make you happy. But being informed about the practical implications of your colour choice removes the element of surprise.
At Cars.co.za, we understand that choosing the right vehicle involves countless decisions beyond just colour, from make and model to features and financing. Our new and used car listings allow you to sort search results by colour and find the shade that suits both your practical needs and personal style.
Find a new/used vehicle listed for sale on Cars.co.za