SA’s best- and worst-selling bakkies of 2025
Where did your favourite pick-up place? We’ve tallied up the sales figures to identify South Africa’s best- and worst-selling bakkies of 2025. Here are some insights…
- Hilux wins bakkie race by over 11 000 units
- D-Max narrows the gap to runner-up Ranger
- Land Cruiser 79 in 5th as sales surge 58.8%
- Navara only just beats resurgent P-Series
- Triton down in 14th as sales decline 11.2%
With 2025 now firmly in the rear-view mirror, we’ve tallied up the sales figures to identify South Africa’s best- and worst-selling bakkies for the year. For the record, the local market’s light-commercial vehicle (LCV) segment grew 7.8% year on year to 143 637 units in a total market that was up 15.7% to 596 818 units.
So, which bakkies achieved the most robust year-on-year sales growth in 2025 and which contenders struggled by comparison? Well, of the 17 models* represented here, just 3 suffered year-on-year declines in sales, with all others showing some form of growth. Let’s break down the figures from the past 12 months and see which models placed where…
Podium unchanged as D-Max gains on Ranger
Despite the fact the 9th-generation version is very much on the horizon, the Toyota Hilux comfortably retained the bakkie sales crown in 2025 – and indeed the title of SA’s top-selling vehicle overall (one it has now held for more than half a century). In fact, local sales of the Prospecton-built stalwart increased 11.8% year on year to 36 525 units, seeing the Hilux stretch its lead over its closest rival to more than 11 000 units.
Indeed, the Ford Ranger was the only model in the top 10 to suffer a year-on-year decline, with sales dropping a marginal 0.3% to 25 465 units in 2025. While that was sufficient for the Silverton-produced model to fairly comfortably retain 2nd place, the Isuzu D-Max narrowed the gap to 4 271 units last year. In the end, the Struandale-made model (which is still awaiting its facelift locally) reached 21 194 units, representing a 11.7% increase compared to 2024.
Land Cruiser 79 surges to 5th (behind Pik Up)
Sales of the Mahindra Pik Up improved 11.5% year on year to 9 297 units in 2025, which was more than enough to see the KwaZulu-Natal-assembled model retain 4th position. Interestingly, the Pik Up held this ranking in every single month of 2025 except December.
Meanwhile, the Toyota Land Cruiser 79 made the biggest move in the top 10 in 2025, surging 4 places to grab 5th (and thus ranking as the market’s most popular fully imported bakkie). Registering the 2nd strongest instance of year-on-year growth in the top 10, this evergreen contender increased its sales 58.8% compared to 2024, seeing it reach a total 5 493 units.
Navara narrowly beats resurgent P-Series
With local registrations increasing 2.3% year on year to 4 985 units, the Nissan Navara managed to retain 6th place last year – but only just. Yes, the GWM P-Series finished the calendar year a mere 59 units behind its Rosslyn-made rival, improving its tally 34.6% year on year to 4 926 units and climbing a ranking to 7th. The P-Series (including both the P300 and P500 ranges) thus again served as the segment’s most popular Chinese contender.
Interestingly, despite achieving record sales in December (when it placed 4th) and growing its 2025 total some 8.4% year on year to 4 290 units, the Volkswagen Amarok – which is built by Ford alongside the related Ranger at Silverton – slipped a place to 8th last year.
China’s Tunland and T-Series complete top 10
The Foton Tunland – seemingly including both the G7 and the freshly launched V7 and V9 models – broke into the top 10 in 2025, with 2 329 units registered. For the record, the Chinese brand began reporting sales to Naamsa only in February 2025 (after relaunching locally in June of the prior year), so no comparative numbers from 2024 are available.
Finally, the JAC T-Series rounded out the top 10 with 1 991 units, enjoying the most robust year-on-year sales growth in the top 10 at 66.2%. While JAC reports only a combined T-Series figure to Naamsa (rather than listing the T6, T8 and T9 separately), we’re awaiting an unofficial breakdown of the range’s sales for 2025.
Steed, Landtrek and Triton out in the cold
What about the models that didn’t crack the top 10 in 2025? Well, the GWM Steed ranked 11th with 1 460 units (up 22.0%, year on year), while the Peugeot Landtrek had to settle for 12th despite posting the strongest year-on-year growth in the segment at 67.1%, taking its tally to 1 307 units.
The long-in-the-tooth Mahindra Bolero took 13th (644 units; up 23.8%, year on year), finishing ahead of the Mitsubishi Triton, which suffered an 11.2% year-on-year decline in sales to end on 500 units. The Jeep Gladiator (73 units; up 9.0%, year on year), recently launched Changan Hunter (48 units) and since-departed Nissan NP200 (18 units; down 99.7%, year on year) completed the picture.
Total bakkie sales in South Africa for 2025
| BAKKIE | 2025 SALES | Y-O-Y CHANGE | |
| 1 | Toyota Hilux | 36 525 units | +11.8% |
| 2 | Ford Ranger | 25 465 units | -0.3% |
| 3 | Isuzu D-Max | 21 194 units | +11.7% |
| 4 | Mahindra Pik Up | 9 297 units | +11.5% |
| 5 | Toyota Land Cruiser 79 | 5 493 units | +58.8% |
| 6 | Nissan Navara | 4 985 units | +2.3% |
| 7 | GWM P-Series | 4 926 units | +34.6% |
| 8 | Volkswagen Amarok | 4 290 units | +8.4% |
| 9 | Foton Tunland | 2 329 units | no 2024 data |
| 10 | JAC T-Series | 1 991 units | +66.2% |
| 11 | GWM Steed | 1 460 units | +22.0% |
| 12 | Peugeot Landtrek | 1 307 units | +67.1% |
| 13 | Mahindra Bolero | 644 units | +23.8% |
| 14 | Mitsubishi Triton | 500 units | -11.2% |
| 15 | Jeep Gladiator | 73 units | +9.0% |
| 16 | Changan Hunter | 48 units | no 2024 data |
| 17 | Nissan NP200 | 18 units | -99.7% |
*For the record, we’ve focused on traditional bakkies here, excluding models such as the Hyundai H100, Kia’s K Series and the Suzuki Super Carry from this exercise. In addition, note that the likes of the BYD Shark, Ineos Grenadier Quartermaster, JMC Vigus, LDV T60, LDV Terron 9 and Maxus T90 are not represented here as their respective makers unfortunately don’t currently report sales figures to Naamsa.
Frequently Asked Questions (FAQ) About SA’s Top-Selling Bakkies of 2025
Q: Which bakkie dominated the South African market in 2025?
A: The Toyota Hilux comfortably retained its crown as South Africa’s best-selling bakkie (and top-selling vehicle overall) for 2025. Local sales of the Hilux grew 11.8% year on year to 36 525 units, stretching its lead over the 2nd-placed Ford Ranger by more than 11 000 units.
Q: Which models showed the most significant growth and ranking changes in the top 10?
A: The JAC T-Series recorded the most robust growth in the top 10 at 66.2% (1 991 units), followed closely by the Toyota Land Cruiser 79, which surged 58.8% to 5 493 units. The Land Cruiser 79 made the biggest move in the top 10, climbing 4 places to secure 5th position overall.
Q: How did the “big three” (Hilux, Ranger, D-Max) perform compared to each other in 2025?
A: While the Hilux grew by 11.8%, the Ford Ranger was the only model in the top 10 to suffer a year-on-year decline, with sales dropping 0.3% to 25 465 units. This allowed the Isuzu D-Max, which grew 11.7% to 21 194 units, to narrow the gap to the Ranger to just 4 271 units.
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