Ora 03 (2023) Launch Review
South Africa has needed an affordable battery-electric vehicle to build some positive momentum in the EV segment. Enter the Ora 03 from parent brand GWM; we drove it at the local launch in Gauteng to see if it’s the breath of fresh air the segment needs.
What is the range of the GWM Ora?
You may be more familiar with the name the Ora 03 carries in some overseas markets: Funky Cat. But the South African market is rather conservative, so Haval Motors SA has named its all-electric hatchback 03.
There are 2 derivatives of the Ora 03: 300 and 400; the numbers represent their theoretical ranges (in km). The 300 and 400 produce the same power and torque (128 kW and 250 Nm), but the 300 Super Luxury utilises a smaller (48 kWh) battery compared with the 63 kWh battery of the 400 derivatives.
At R686 000, the Ora 03 300 Super Luxury is the most affordable electric car on sale in South Africa (November 2023) and, while its price tag doesn’t exactly scream “affordable”, our Government does impose an extra levy on the importation of electric cars – we (and many others) cannot fathom why.
The Ora 03 is cheap to run
The upfront cost may be more expensive than the equivalent petrol-fed premium hatchback, but the running costs of an Ora 03 are impressively low. It has far fewer oily mechanical parts, so there’s less that can potentially break down and the serviceable parts are few (no oil or filter changes are required).
Then there’s the day-to-day running cost, which is considerably lower than that of an equivalent petrol car. Travelling 300 km in an Ora 03 could cost you as little as R170 at an Eskom rate of R3.50/kWh. If a petrol car consumes 10 L/100 km, it will cost you around R650 to travel 300 km and, if it’s twice as frugal (5 L/100 km), it could cost R325 to travel the same distance (based on today’s price of 95 unleaded).
Those are admittedly very simple calculations, but the running cost benefit is undeniable. Prospective buyers will have to work out whether that benefit will ever overcome the extra capital they would have to spend to buy an EV. There will be a crossover point, but it may be multiple years of EV ownership away.
What’s the Ora 03 like to drive?
We spent the day driving the Ora 03 400 GT Ultra Luxury, which is the priciest derivative in the range, but showcases everything that Ora currently offers in terms of design and tech. The 128 kW and 250 Nm facilitate just enough performance to make the Ora 03 fun to drive, without limiting its range unduly.
You can execute overtaking manoeuvres quickly thanks to the immediate access to maximum torque (all that is required is a firm prod of the accelerator) and the Ora cruises fairly easily at freeway speeds too.
However, if you do a lot of freeway driving (at about 100 kph), you will eat away at your range faster than expected. Short bursts on the freeway are fine, but the Ora works best when operating at under 100 kph and/or in built-up areas where you can effectively use regenerative braking to slow down or stop the car.
From a refinement perspective, the Ora 03 feels like a premium hatchback in the vein of a Toyota Corolla Hatch. Its general ride quality is on the firm side over bumpier/uneven roads, but for most buyers, it will feel comfortable and quiet inside. We could discern a little more wind noise than expected at above 100 kph, but that may be more because there is no ICE to drown out most of the external sources of noise.
There are 5 drive modes available, with the Eco+ mode limiting speed to 90 kph. But be mindful when engaging that mode… if you need to overtake traffic, you may run into a firm 90 kph limit and then start fumbling for the mode button, which is inconveniently located in front of your right knee next to 3 other buttons, including the one to turn off the car. Other modes include Normal Sport, Eco and Auto.
Ora 03 interior highlights
The 03 GT Ultra Luxury has a dual-tone black and red interior, which looks more black and burgundy to my eyes (all other versions have black interiors). Still, the dual-tone trim is smart and well in keeping with the whole “futuristic EV vibe” that buyers may desire. The quality of the materials is very upmarket and the dual digital display looks very crisp and premium. I think less black space around the screens may have elevated the premium feel of the cabin a bit more – borderless screens always look cleaner.
Apple Carplay is standard and Android Auto is coming soon, but the cabin does include a powerful wireless charger and 2 USB-A ports at the front (a bit strange, considering USB-C is now the norm).
The touchscreen’s menus are relatively easy to work your way through, although a few functions – such as the massage seats – proved more difficult to find than expected (they are under the aircon menu).
How big is the Ora electric car?
Occupant space in the back of the Ora 03 is pretty good – probably at the expense of load-bay capacity, which, at 228 litres, is on the small side. That said, EV buyers are unlikely to use the Ora as a weekend getaway car – it’s for commuting, so a bay that can accommodate a laptop bag or 2 will probably suffice.
Look at the full specs of the Ora 03 here
High level of safety spec
There are many safety systems in the Ora 03 and most of them are available right from the entry-level 300 Super Luxury derivative. For instance, adaptive cruise control is standard, as are traffic-jam assist, lane-keeping assist, front and rear collision warning, 360-degree camera and rear cross-traffic assist.
As we’ve discovered with other Chinese brands’ new models, the push to wedge all that tech into cars can feel a bit rushed. In other words, the systems need a little bit more refinement for our roads (they can be oversensitive to lane markings, resulting in a ‘bong-fest of alerts’ when all the systems are active).
I turned most of them off (or set their sensitivity to extremely low) to smooth out the driving experience. The engineers are aware of these issues, however, and are keen to improve these systems for local use.
How much does the Ora 03 cost in South Africa?
| Ora 03 300 Super Luxury | R686 950 |
| Ora 03 400 Super Luxury | R775 950 |
| Ora 03 400 Ultra Luxury | R805 950 |
| Ora 03 GT Ultra Luxury | R835 950 |
The Ora 03 has an impressive 7-year/200 000 km warranty (high-voltage parts are covered for 8 years/150 000 km), as well as a 7-year/105 000 km service plan with 7 years of roadside assistance.
Summary
The Ora 03 is not a cheap battery-electric vehicle, but with steep government-levied costs built into EVs’ price tags, we are unlikely to get a new all-electric model that costs between R350k and R450k anytime soon. But at R700k, the Ora 03 is the least expensive offering, and it appears to be a quality product.
The design is interesting, it’s well-appointed inside and the standard features list is long and compelling. Some of the active safety systems still need further refinement, but the ride and drive quality of the 03 is very good. The range is acceptable to most commuters and, with relatively small batteries, the Ora can be charged at home quickly, which makes it an electric car that could easily fit into modern lifestyles…