SA’s best-selling brands and vehicles in November 2023
South Africa’s new-vehicle sales fell 9.8% year on year in November 2023, with declines in all major segments. Here’s your full overview, including Mzansi’s most popular brands, best-selling vehicles and more…
In November 2023, South Africa’s new-vehicle industry registered a year-on-year drop of 9.8% to finish on 45 075 units. For the record, that made it 4 consecutive months of year-on-year declines, though this was easily the most significant fall of the bunch (and furthermore represented a 0.8% drop compared with October 2023 as well as the biggest loss since the beginning of 2021).
According to the industry representative body – which initially distributed slightly different figures before sending out a correction – the subdued performance of the local market could be at least partly attributed to the return of Stage 6 load-shedding as well as sustained supply-chain disruptions at Transnet.
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Out of the total reported industry sales of 45 075 vehicles, Naamsa estimated that 38 224 units (or 84.8%) represented sales via the dealer channel, while 9.5% were sales to the vehicle-rental industry, 3.1% to government and 2.6% to industry corporate fleets.
In November 2023, Mzansi’s new passenger-vehicle market registered a “significant” year-on-year decline of 12.1% to 29 384 units, with car-rental sales accounting for 12.5% (or 3 672 units) of that total. The light-commercial vehicle segment didn’t escape the drop either, finishing the month on 12 941 units (a 3.9% fall compared with the same month in 2022). In fact, only the export market showed growth, increasing by 25.5% to 41 660 units.
Year to date, South Africa’s new-vehicle market (491 967 units) is now a mere 0.6% ahead of the same reporting period in 2022, largely courtesy of the LCV segment. As Naamsa points out, if December’s performance is likewise disappointing, the industry may well miss out on the chance to return to pre-pandemic levels of sales. New-vehicle exports, meanwhile, are up 13.8% year to date, on 370 284 units.
Brandon Cohen, National Chairperson of the National Automobile Dealers’ Association (NADA), expressed concern about the market’s performance in November, saying the “resilience” of motor-vehicle retailers had finally yielded to the pressures of a depressed economic environment.
Cohen attributed the downturn to a confluence of global unrest, political uncertainty, increased load-shedding and logistical challenges, saying “these factors, coupled with rising household costs, have collectively dampened consumer and business confidence”.
“Even with increased interest in long-term leasing and step-payment financial programmes, these incentives failed to attract significant numbers of actual buyers,” Cohen lamented.
Meanwhile, Lebo Gaoaketse, Head of Marketing and Communication at WesBank, pointed out consumers had their 3rd respite from further interest-rate increases in November, though added the general outlook remained for a high interest-rate environment to continue impacting household debt until the middle of next year.
“While this is of some comfort to indebted consumers, the high lending rate combined with high inflation and relatively lower household income, will continue to restrict big-ticket purchases such as new vehicles,” said Gaoaketse.
“Those restricted household incomes and business revenue streams are prioritising an alternative energy solution before a new vehicle purchase. With the return of higher stages of load-shedding during November, sales during December and January could be expected to experience a higher-than-usual wait-and-see approach to purchase decisions.”
New-vehicle sales summary for November 2023
- Aggregate new-vehicle sales of 45 075 units decreased by 9.8% (4 911 units) compared to November 2022.
- New passenger-vehicle sales of 29 384 units decreased by 12.1% (4 052 units) compared to November 2022.
- New light-commercial vehicle sales of 12 941 units decreased by 3.9% (526 units) compared to November 2022.
- Export sales of 41 660 units increased by 25.5% (7 801 units) compared to November 2022.
10 best-selling automakers in South Africa in November 2023
Another month, another crushingly dominant performance from Toyota. Despite the fact the Japanese giant’s total fell slightly month on month to 11 891 units, it still finished far ahead of the 2nd-placed Volkswagen Group (5 513 units) and 3rd-placed Suzuki (4 368 units) – both of which also registered declines compared to October.
Ford, meanwhile, bucked the market trend to enjoy a month-on-month increase in registrations and finish on 2 910 units, which was enough to see it climb a ranking to 4th. Nissan, too, grew compared with October, with its final tally of 2 779 units seeing it move up a place to 5th.
That meant Hyundai (2 532 units) fell 2 spots to 6th, with Isuzu (2 109 units) holding steady in 7th. Similarly, Renault (1 802 units) remained in 8th position, while Haval (1 556 units) gained a spot to grab 9th, ending just 10 registrations ahead of Kia (1 546 units), which thus fell a place to 10th.
Therefore, Chinese automaker Chery (1 501 units) had to again settle for 11th position, ahead of the BMW Group (with a Naamsa-estimated 1 213 units), Indian manufacturer Mahindra (870 units), Mercedes-Benz (648 units, by Naamsa’s estimation) and Stellantis (467 units).
1. Toyota – 11 891 units
2. Volkswagen Group – 5 513 units
3. Suzuki – 4 368 units
4. Ford – 2 910 units
5. Nissan – 2 779 units
6. Hyundai – 2 532 units
7. Isuzu – 2 109 units
8. Renault – 1 802 units
9. Haval – 1 556 units
10. Kia – 1 546 units
10 best-selling vehicles in South Africa in November 2023
As you might have guessed, the Toyota Hilux was yet again South Africa’s favourite new vehicle, with 3 073 units registered around the country in November 2023 (that’s the 7th time this year the Prospecton-built bakkie has breached the 3 000-unit mark). Interestingly, the Silverton-produced Ford Ranger climbed 2 places to grab 2nd, with 2 234 units sold during the month.
That saw the Kariega-manufactured Volkswagen Polo Vivo (1 913 units) and likewise locally made Toyota Corolla Cross (1 766 units) slip to 3rd and 4th, respectively, while the Struandale-made Isuzu D-Max (1 662 units) jumped a spot to complete the top 5.
The Toyota Hi-Ace (1 549 units) fell a ranking to 6th, while the Toyota Starlet (1 176 units) remained in 7th and was again Mzansi’s best-selling imported vehicle for the month. Though it’s on borrowed time, the Nissan NP200 (1 152 units) gained 2 places to take 8th, forcing the Indian-built Suzuki Swift (1 117 units) down a place to 9th. Finally, the Hyundai Grand i10 (1 002 units) returned to table to snaffle the final spot.
What about the vehicles just outside the top 10 in November 2023? Well, the Nissan Magnite (997 units) and Chery Tiggo 4 Pro (986 units) again came very close to cracking the table. The Kariega-made Volkswagen Polo hatch (930 units) was booted out of the top 10 to finish in 13th, just ahead of the Toyota Vitz (855 units) and Toyota Fortuner (689 units).
1. Toyota Hilux – 3 073 units
2. Ford Ranger – 2 234 units
3. Volkswagen Polo Vivo – 1 913 units
4. Toyota Corolla Cross – 1 766 units
5. Isuzu D-Max – 1 662 units
6. Toyota Hi-Ace – 1 549 units
7. Toyota Starlet – 1 176 units
8. Nissan NP200 – 1 152 units
9. Suzuki Swift – 1 117 units
10. Hyundai Grand i10 – 1 002 units
Top 9 vehicles exported from SA in November 2023
Though it struggled on SA’s new-car market, the Volkswagen Polo hatchback was top of the export charts for the 7th month on the trot, with 10 174 units shipped off in November 2023. Meanwhile, the Ford Ranger (8 597 units) returned to 2nd, pushing the Toyota Hilux (6 486 units) down to 3rd.
As is usually the case, the Isuzu D-Max, Nissan Navara, Toyota Corolla Cross, Toyota Fortuner, Nissan NP200 and Toyota Corolla Quest made up the export numbers. We should point out BMW and Mercedes-Benz did not submit detailed figures, so it’s unclear how many new X3 and C-Class sedan units were exported during the month (but for the record, Naamsa’s estimates for November 2023 stood at 5 100 and 9 940 units, respectively).
1. Volkswagen Polo (hatch) – 10 174 units
2. Ford Ranger – 8 597 units
3. Toyota Hilux – 6 486 units
4. Isuzu D-Max – 612 units
5. Nissan Navara – 281 units
6. Toyota Corolla Cross – 167 units
7. Toyota Fortuner – 51 units
8. Nissan NP200 – 20 units
9. Toyota Corolla Quest – 1 unit
Vehicle-sales outlook in SA in the coming months
So, what’s next for South Africa’s new-vehicle market? Well, Naamsa paints a grim picture, pointing out that “logistical challenges” at the country’s ports and “across the entire freight rail network” are impacting on the new-vehicle production landscape as well as on new-vehicle sales.
“The current challenges will soon have a devastating domino impact on the entire auto value chain. While supply chains are gradually stabilising globally and semi-conductor shortages are anticipated to ease, our erratic logistical challenges will become the single biggest risk for the sector should we not urgently address many of the leadership and systemic structural challenges experienced by Transnet.
“The sector’s productivity relies heavily on infrastructure investment, sustainable energy supply and the revitalisation of SA’s ports, rail and road. A conducive framework is crucial to support these critical elements,” says the organisation.
Meanwhile, Gaoaketse says November saw a “significant increase in applications for used vehicles, which outnumber new-vehicle applications 2-to-1”. This is also reflected in a year-on-year increase of financed vehicles at the bank in favour of used vehicles, WesBank’s ratio now sitting at 1.92 used vehicles financed for every new vehicle.
“Year-on-year increases in deal duration [how long customers hold onto their vehicle] and contract period [the length of the finance agreement with the bank] both indicate a constrictive environment to new-vehicle purchases. This is driven by affordability of instalments in the monthly household budget and the uncertainty of the myriad of socio-political headwinds facing consumers,” says Gaoaketse.
“The consideration will now be whether the new-vehicle market can show any growth at all in 2024, depending on what December sales contribute to the annual volume. But relative to the headwinds that have faced the economy and market this year, volumes hovering towards the mid-40 000 sales mark continue to provide opportunity to consumers, dealers and the brands themselves,” concludes Gaoaketse.
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