Chery Tiggo 7 Pro Max (2023) Launch Review
With a new face and all-wheel-drive derivative at the summit of its line-up, the Tiggo 7 Pro Max significantly bolsters Chery’s offering in the South African market’s family car segment. We drove the newcomer in the Western Cape this week.
Say hello to the Pro Max; not to be confused with the latest in smartphone technology, it’s the new top-tier iteration of the Chery Tiggo 7. The new car comes with 145 kW and 290 Nm, which makes it much more potent than the 115 kW and 230 Nm on offer in the Tiggo 7 Pro, I’m sure you’ll agree.
Whereas the entry-level Distinctive 2WD retails for R529 900, the range is topped off with a pair of Executive derivatives. The front-wheel-drive version of the Executive (2WD) costs R559 900, but the flagship features all-wheel drive (AWD) – it’s the first Tiggo model in our market to be offered with all-paw traction. For R609 900, the Executive 4WD is the embodiment super well-appointed family car.
ICYMI: Chery Tiggo 7 Pro Max (2023) Price & Specs
A lot has happened in 2 years…
Chery South Africa is only 2 years old, but this is its 6th product launch since the brand returned to our market – quite a bullish assault on the new vehicle market by any stretch of the imagination. And, with the Pro Max, they’ve really hit their stride thanks, in part, to the new 1.6 TGDi engine. It’s been paired with a 7-speed DCT automatic transmission and, on the flagship, distributes its torque via an AWD system.
Exterior styling has been sharpened up somewhat on what was already a handsome exterior (I really like the diamond grille). Clamber aboard, however, and this is where the bulk of the upgrades can be felt.
I refer to the new pair of 12.3-inch screens – one for the entertainment system, and one ahead of the driver for the digital gauges and instruments. It isn’t a new system, but it’s considerably larger than the pair of 10.25-inch items that previously lived here.
What’s more, the audio is now blasted via a Sony 8-speaker system, the wireless phone charger has been upgraded from 15W to 50W (to facilitate fast charging), plus a 360-degree camera system features on the Executive derivatives. As before, you’ll encounter Android Auto, wireless Apple Carplay and a generally tech-laden cabin, which is bathed in natural light courtesy of a panoramic sunroof.
For bonus mood settings, there are 64 shades of ambient lighting to choose from. Settle into the new sports seats and, if you’re in the AWD version, you’ll notice that where there are 3 drive modes in the 2WD derivative, there are 6 modes in the flagship: Eco, Normal, Sport plus Snow, Mud and Off-Road.
It’s worth noting that Chery considers itself to be a quick-moving technology company (as opposed to a mere car manufacturer). Naturally, when it comes to vehicle tech, we don’t want it to move too quickly – for fear of missing out on what typically takes generations of development to gain through trial and error.
The Chinese brand has managed to essentially halve the time it takes to bring new products from pencil to asphalt, which makes our job of evaluating their efforts even more critical. If you’ve driven a Chery product (and that includes the Omoda C5), you will have encountered (or been driven mad by) a number of beeps and bongs, pings and whistles to indicate when you’re speeding. Also, when you’re crossing into lanes, when you need to take a break, when you’ve engaged reverse and so on, ad infinitum.
But this is a strategic move to get a 5-star global safety rating (not to mention a jump on the opposition). It’s a pity that the tech feels so invasive, but it’s the standard that Chery’s striving for as it looks to enter the European market… and it’s the standard we’re being sold with our South African passenger cars.
How much does the Chery Tiggo 7 Pro Max cost in SA?
Every Tiggo 7 Pro Max comes with a 5-year/60 000 km service plan, along with a 1-million-kilometre/10-year engine warranty.
| Tiggo 7 Pro Max Distinction 2WD | R529 900 |
| Tiggo 7 Pro Max Executive 2WD | R559 900 |
| Tiggo 7 Pro Max Executive AWD | R609 900 |
Summary
The Tiggo 7 Pro Max is more than a facelift with the wick turned up – it is a bold statement on the part of Chery South Africa. A Tiggo 8 Pro Max is a finalist in the family car category of the 2023/24 Cars.co.za Consumer Awards because, among other things, it offers “an awful lot of luxurious medium SUV” at its price point – but it has 7 seats, which is a nice-to-have, but not a requirement for most family car buyers.
The Tiggo 7 Pro Max, by comparison, is a 5-seater medium SUV at an even keener price point. It rides as well as it looks (sitting as it does on a multi-link suspension, front and rear) with safety further bolstered by an 8-airbag configuration. Plus, in Executive AWD guise, it offers all-wheel drive, which adds all-road ability to an already lengthy list of talents, for the same price as a Tiggo 8 Pro 1.6TGDI 290T Executive.
On the downside, the Tiggo 7 Pro Max may ride well and pull strongly, but, as is often the case with models from fledgling brands, it could benefit from better fuel consumption. Think of the penalty at the pumps as the premium you pay after the savings you’ve made on the purchase price… and you’ll be fine.
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