Hyundai Grand i10 (2023) Launch Review
Today, Hyundai is synonymous with daringly styled crossovers and SUVs, but when the Korean marque entered the local market in the mid-1990s, it did so with humble budget hatchbacks and sedans. The updated Grand i10 range builds on that legacy.
Despite its enormous growth and now immense market presence in South Africa (it’s the 4th most popular car brand in our new-vehicle market), Hyundai has never disengaged from its entry-level cars.
With the South African economy straining and customers struggling to reconcile incomes and budgets, the sub-R300 000 segment has become particularly significant. And this is a segment in which Hyundai has a true local legacy. Given the Atos’ departure from our market, the Grand i10 – already the brand’s top-selling model – has become even more important; plus, its line-up now features sedan derivatives.
What’s new on the Hyundai Grand i10?
Hyundai’s value hatchback gains a new grille and bumper design, with repositioned LED daytime running lights. Around the rear is a corner-to-corner tailgate reflector – a popular design element to make smaller cars appear wider.
The Grand i10 range’s powertrains are unchanged, with a 1.0-litre triple and 1.2-litre 4-cylinder being the engine options. Like all other engines in the entry-level car segment, these petrol motors are unboosted (non-turbocharged) and will suffer reasonable power loss at Gauteng altitudes. The 1.0-litre triple produces 48.4 kW/94 Nm and the 1.2-litre 4-cylinder has peak outputs of 61 kW and 114 Nm.
Hyundai has made a specification change to the Grand i10’s drivetrain options – the 1.0-litre automatic has been discontinued. Both engine options are available in conjunction with a 5-speed manual gearbox, while the 1.2-litre is also available paired with a 4-speed automatic transmission.
Has it changed inside?
Red seat bolster piping and vent surround offset the black trim. Touchscreen interface is typically Korean – and excellent.
For all car buyers, at any price level, infotainment is either a deal-maker or a deal-breaker. Hyundai’s improved the Grand i10’s infotainment with a larger (now 8-inch) touchscreen, plus there is a C-type fast-charging USB port to keep your devices powered up. Rear passengers have access to a conventional USB port for device charging and are availed individual ventilation outlets.
There’s red seat piping to add vibrancy to the cabin, but overall, it’s typical Hyundai fare – no creaks, sensible ergonomics and excellent infotainment synching. The driver’s seat is height adjustable, but the steering wheel only adjusts for tilt – not depth, a common ergonomic standardisation in the segment.
What is the Hyundai Grand i10 like to drive?
The Grand i10 launch route was in Cape Town, so there’s little reference for how asthmatic its naturally-aspirated engines would be at Gauteng altitudes. We didn’t drive any of the 4-speed automatic derivatives; we only got seat time in the 5-speed manual 1.2-litre versions.
A 6-gear transmission would save a little fuel, but the 5-speed gearbox has a very effective 3rd gear, which is much more usable in real-world driving as an intermediate overtaking gear.
The truth is that few Grand i10s will ever tally huge highway cruising mileages, at speeds where a 6th-gear overdrive ratio becomes a telling fuel economy advantage. On an undulating test route with slower traffic, the Grand i10’s 1.2-litre engine was decently responsive when shifting down from 5th- to 4th gear (for performing overtaking manoeuvres) – and that’s a referable real-world driving scenario that matters.
Despite a compact car wheelbase and small wheels, the Grand i10 tracks securely, and its electric power steering isn’t overly light or artificially vague at cruising speeds.
It is worth noting that cars in this class still don’t have ESP, despite having ABS. Seeing as the 2 systems are interrelated, it remains a curious specification omission made by all brands in the entry-level car segment of the local market – does leaving the function out save manufacturers that much money?
You’ll win all the precision parking trophies
Suffice it to say, city cars like the Hyundai Grand i10 need to be, um, laughably easy to park. For the bustle of inner-city motoring, a supermini’s compact dimensions and tiny turning circle really matter!
Augmenting the Grand i10’s terrific parking agility is its standard fitment of a reverse-view camera. When exiting a bay in a chaotically busy parking area, the reverse-view camera is a win – and whereas it’s an option on models such as the Toyota Vitz and Volkswagen Polo Vivo, it’s standard on the Grand i10.
Loadability is another benefit of the Grand i10 when compared with its rivals. Hyundai’s entry-level offering has a claimed load-bay capacity of 360 litres, compared with 280 litres for the Polo Vivo and just 268 litres for the Suzuki Swift. What’s more, the Grand i10’s luggage capacity does not come at the sacrifice of spare wheel specification; yes, there is a proper full-size spare under the boot board.
Why a sedan?
“Crossovers and SUVs killed the sedan.” That’s not untrue, but it’s also not completely factual. The compact sedan segment might only be 5% of South Africa’s overall new car passenger market, but there’s still some demand. VW’s Polo Vivo sedan owns the segment, but now it has more competition.
From the C-pillar rearwards, the Grand i10 Sedan might lack its hatchback sibling’s balanced proportions, but there are real benefits to the 4-door configuration.
Safe in-car storage is always an issue in South Africa, and the truth is that any vehicle with a 5th door/tailgate that features a large glass area is vulnerable to break-ins. Secure storage is where a sedan is always better than any equivalent hatchback. It offers an all-metal boot, which offers more security when your valuables are locked inside than a hatchback’s tailgate, which has a smashable screen.
Is it any different to drive? The sedan is only available with Hyundai’s 1.2-litre engine and it has a touch more high-speed stability, courtesy of a 180-mm longer body and more stable rear-end aerodynamics.
The sedan’s luggage capacity isn’t quite as class-leading as the Grand i10 hatchback’s. With its 402-litre boot, the i10 sedan offers less space than a 4-door Polo Vivo (521 litres) or Honda’s Amaze (420 litres).
See also: Hyundai Grand i10 (2023) Price & Specs
Summary
There’s a Genesis metaphor with Hyundai’s latest entry-level cars. When the Korean brand arrived in South Africa, during the 1990s, anything produced by a Korean car brand was classified as cheap. But in 2023, a new model from a Korean car brand is classed as cool, sophisticated, and advanced.
Back in the mid-1990s, Hyundai didn’t have a luxury car business. Today it sells R1m SUVs, and in many global markets, its Genesis premium brand competes with marques such as Audi, BMW and Mercedes-Benz. And some of that implied luxury market confidence applies to Hyundai’s most affordable cars, too.
The Grand i10’s pricing spectrum is very competitive and, for what it is, standard equipment levels are comprehensive. And then there’s the 7-year/200 000 km warranty, which means a lot if you’re stretching those Rands with your monthly budget – as most South Africans shopping in the Grand i10 segment are.