Juliet McGuire: What’s it like to be a #CarsAwards Judge?
If you’re wondering what it’s like to be a #CarsAwards judge, then our veteran judge, Juliet McGuire, is probably the best person to ask. We directed some questions at her to gain some insight into her experience as a judge but also to get her opinion on the process of car testing for the Cars.co.za Consumer Awards. Take a look!
The Cars.co.za Consumer Awards is now in its 7th iteration and with South Africa’s most comprehensive and authoritative motoring awards programme reaching its zenith, we saw no less than 20 judges descending on the Gerotek Testing Facility in Gauteng to put all 39 finalists through their paces.
More than this, all 39 finalists also went on public display at the Mall Of Africa in Midrand this weekend to give the public the opportunity to see the cars in the metal and to engage with the judges.
Earlier this year, a pool of 65 semi-finalist vehicles in 13 categories were chosen by Cars.co.za’s respected, highly knowledgable and experienced editorial team. The team put all the semi-finalists through a rigorous scoring process based on “Filters of Eligibility” and “Pillars of Success” to arrive at 39 finalists represented in 13 categories (3 vehicles per category).
The physical testing of all 39 finalists is a major component in the #CarsAwards programme with judges from all walks of life and varying professional backgrounds convening to cast their critical eyes and minds on the contenders.
The scores from all 20 judges represent 50% of the final result while the remaining 50% is determined by the Cars.co.za Ownership Satisfaction Survey that includes feedback from thousands of vehicle owners, based on their experiences of their vehicles and the service they receive (less than four years old and serviced through franchised outlets).
The winners in each category as well as the coveted Brand Of The Year Award will be announced in early 2024.
Click here for more information on the #CarsAwards
Juliet McGuire: What’s it like to be a #CarsAwards Judge?
We asked our long-time #CarsAwards judge, Juliet McGuire, a few questions to learn more about what it’s like to test cars for the Cars.co.za Consumer Awards. Here’s what Juliet had to say!
1. Introduce yourself and briefly tell us what you do for a living.
I am Juliet McGuire and I am a motoring journalist and award-winning automotive content creator. Some might even say “influencer” but who’s counting?
2. How many #CarsAwards have you judged and what does it mean to you to be chosen as a judge?
This is my sixth year! This is hands down my favourite event to be a part of. I think it’s such an honour because there’s nothing else like it in South Africa. I think it’s an event that many aspire to be involved in and I get to say I am one of the OG’s 😉
3. What #CarsAwards categories did you judge?
Electric Vehicle, Compact Hatchback, Compact Family Car, Family Car, Premium Crossover and Performance Car.
4. You’ve just returned from extensive testing at Gerotek, how was it? Briefly tell us about your experience!
I am shattered. But all jokes aside, it’s one of the most vigorous tests that one can do on a car. I love it and I hate it. Only because it’s seriously exhausting, but it needs to be. I love how I get to drive the cars back-to-back, in all different types of conditions and scenarios.
5. The #CarsAwards is regarded as the most respected motoring awards programme in South Africa. In your opinion, what makes the Cars.co.za Consumer Awards unique?
It’s unique in just about every way. Not only does it involve some of the most experienced and highly regarded motoring journalists and content producers in the country, but it also gives customers a chance to have their say. We, as judges, can only add so much. We do not live with these cars. We do not experience them on a day-to-day basis and so the Cars.co.za Owner Satisfaction Survey just adds that extra layer of validation and accountability. The #CarsAwards is a true reflection of what is the best of the best on offer in South Africa right now.
What test obstacles at Gerotek did you find to be the most illuminating in terms of testing the finalists and why?
I always find the mountain pass (handling track) the best. It gives me a good idea of performance, acceleration, cornering, handling, dynamics and ride quality all in one place. The other obstacles are almost a warm-up to this as the grand finale. It either confirms all your thoughts and feelings or completely debunks them.
7. Out of all the cars you tested, what car stood out the most for you and why?
Probably the GWM Ora. And that is only because I hadn’t driven it yet. It’s such a funky little thing and I foresee it doing quite well in South Africa. I also love anything that will take on a Mini 😉
8. What cars do you think will win in each category (share your predictions with us) and importantly what car brand do you think will win the Brand Of The Year Award and why?
Entry-Level Hatchback – Suzuki Swift
Budget Hatchback – Toyota Starlet
Compact Hatchback – VW Polo
Entry-Level Crossover – Haval Jolion
Compact Family Car – Toyota Corolla Cross
Family Car – Kia Sportage
Premium Crossover – BMW X1
Executive SUV – Lexus NX
Premium SUV – Land Rover Defender
Adventure SUV – Ford Everest
Leisure Double Cab Bakkie – Ford Ranger Raptor
Performance Car – Honda Civic Type R but I want the Toyota Yaris GR to win
Electric Vehicle – Volvo XC40
Brand of the Year – Suzuki
9. If you attended the Cars.co.za #CarsAwards Roadshow at Mall Of Africa, tell us what you enjoyed most about the experience!
I adored interacting with customers/fans/shoppers who came to chat to the judges. I think the whole experience was, again, so unique. It offers potential car buyers such an incredible opportunity to really get all the information they need to make the best decision. I also think it gives manufacturers the opportunity to really engage with potential customers. I hope to see more representatives from the manufacturers next year!
10. Give us 3 words that capture the essence of the 2023/24 #CarsAwards.
Unique. Imperative. World-Class.
Related Content
2023/24 CarsAwards – The Finalists
Cars.co.za Consumer Awards — Tough Testing, The Consumer Wins!
Brendon Staniforth – What’s It Like Being a #CarsAwards Judge?
Rebaneilwe Semakane – What’s It Like Being a #CarsAwards Judge?