BMW vs Mercedes-Benz: global sales for 2025 compared
The BMW Group and the Mercedes-Benz Group each sold over 2 million vehicles in 2025. But which of these German giants won the global premium sales race last year?
- BMW Group sales grow 0.5% compared to 2024
- Mercedes-Benz Group dips 10.0% year on year
- BMW M GmbH registers new all-time sales high
- G-Class records best-ever sales performance
With 2025 now behind us, it’s time to find out which automaker won the global premium sales race last year. So, did BMW manage to keep the crown or did Mercedes-Benz return to the top ranking in 2025?
Below, we’ll have a closer look at the global figures as reported by each automaker. Note, however, that the Mercedes-Benz Group appears to have rounded its figures to the nearest 100 units. In addition, the BMW Group says its numbers are “provisional and may change up until the BMW Group Report 2025 is published”.
BMW Group and BMW brand widen the gap
So, let’s dive in. The BMW Group – which, as a reminder, comprises the BMW, Mini, Rolls-Royce and BMW Motorrad brands – says it delivered 2 463 715 units to customers around the world in 2025, representing a marginal 0.5% year-on-year increase.
Meanwhile, Mercedes-Benz Group (which includes the Mercedes-Benz brand, Mercedes-Benz Vans and Smart) says it ended the reporting period on 2 160 000 units, down 10.0% year on year. That suggests the BMW Group beat the Mercedes-Benz Group by 303 715 units, a more considerable margin than the circa-62 000 units that separated the two in 2024.
How did the two core brands compare last year? Well, BMW brand ended 2025 on 2 169 761 units, down 1.4% year on year. Still, that was more than enough for the Munich-based firm to claim it “maintained its position as the global segment leader”. Indeed, Mercedes-Benz Cars reached 1 800 800 units last year (including Smart, which the Group unfortunately doesn’t report separately), representing a more significant 9.0% year-on-year decline. This suggests the BMW brand ended 368 961 units ahead.
How their EV sales compare (plus M vs AMG)
Meanwhile, the BMW Group says it registered 442 072 fully electric vehicles (EVs) in 2025, up 3.6% compared with the previous year. Interestingly, the Mercedes-Benz Group’s total EV sales in 2025 declined 4.0% year on year to 197 300 units, after dipping 22.0% in the previous reporting period.
What about these German brands’ respective performance divisions? Well, BMW M GmbH registered a new all-time sales high last year, with a total of 213 457 units delivered across the world (+3.3% compared with 2024), while Mercedes‑AMG sold 145 000 units (+7.0% year on year), representing what it described as “one of [the division’s] best sales results” yet. BMW says the X3 M50 was its top-selling M Performance vehicle, while the M2 Coupé was the best-selling high-performance M car.
Mini sales increase and G-Class hits new record
For the record, the Mini brand contributed 288 290 units (up 17.7%, year on year, with 1 in 3 units being an EV) to the BMW Group’s overall tally, while Rolls-Royce added 5 664 units (down 0.8%, compared with 2024) and BMW Motorrad some 202 563 units (down 0.6%, year on year). Meanwhile, Mercedes-Benz Vans accounted for 359 100 units of its Group’s 2025 total, down 11.0% year on year, with 28 500 of those taking the form of electric vans (up 46.0% year on year).
Interestingly, Mercedes-Benz says the G-Class recorded its best-ever sales performance in 2025, with some 49 700 examples (up 23.0% year on year) sold. According to the company, the fully electric version “substantially contributed” to this record performance.
In South Africa, it’s unfortunately not exactly clear how each firm performed in 2025, since BMW reports sales figures for only every 3rd month and Mercedes-Benz doesn’t share registrations with Naamsa at all. That said, based on the industry representative body’s “estimates”, BMW Group SA (here including only the BMW and Mini brands, and not Rolls-Royce and BMW Motorrad) sold 14 617 units locally in 2025, while Mercedes-Benz SA (including Mercedes-Benz Vans) finished on 6 128 units.
Frequently Asked Questions (FAQ) About Global Premium Car Sales 2025
Q: Which German automotive group won the global premium sales race in 2025?
A: The BMW Group secured the title of global segment leader for 2025, delivering 2 463 715 vehicles worldwide. This represented a marginal 0.5% increase over 2024, widening the gap between it and the Mercedes-Benz Group, which saw sales dip 10.0% to 2 160 000 units.
Q: How did the performance divisions, BMW M and Mercedes-AMG, compare in 2025?
A: BMW M GmbH achieved a new all-time sales high with 213 457 units delivered, a growth of 3.3% year on year. Mercedes-AMG also performed strongly, reporting one of its best results to date with 145 000 units sold — an increase of 7.0% compared to the previous year.
Q: Which specific models or brands achieved particularly strong results last year?
A: The Mercedes-Benz G-Class recorded its best-ever annual sales performance in 2025, with 49 700 units sold (up 23.0%). Additionally, the Mini brand saw significant growth, increasing sales by 17.7% to 288 290 units, with more than 1 in 3 vehicles sold being fully electric.
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