New Kia Tasman to chase Amarok volumes in SA?
Kia South Africa’s CEO says he’d like to sell “100 or 200” units of the upcoming Tasman bakkie a month, which would put the newcomer close to the Volkswagen Amarok…
- Kia SA’s CEO “very excited” about upcoming Tasman
- Local division is still working on finalising pricing
- Boss admits local bakkie segment is “tough to crack”
What sort of sales volumes will Kia South Africa target with its upcoming Tasman bakkie? Well, though the brand’s local boss conservatively says he’d “like to sell 100 or 200 a month” – which would put the newcomer close to the Volkswagen Amarok – he also believes there’s a chance sales of the bakkie could “take off”.
Paul Turnbull, Chief Executive Officer of Kia South Africa since July 2024, made the comments during an interview conducted in Cars.co.za’s custom-built podcast booth at Naamsa’s recent South African Auto Week 2025 in Gqeberha in the Eastern Cape.
“Definitely a bakkie that you’re either going to love or you’re going to hate, but [the designers] followed their [brief] – what they were told was to bring something different,” Turnbull said of the Korean-built Tasman, which was revealed in October 2024.
“We’re very excited. It’s already launched in Australia and New Zealand and places like that. We’re hoping to have it here in the first half of next year [2026]. We’ve got two homologation units – one’s arrived and one’s on the water.”
In September 2025, Cars.co.za reported that the local launch of the distinctively styled newcomer – which was originally planned for the 2nd half of 2025 – had been pushed back towards the middle of 2026. Turnbull said he “can’t wait” for the model to launch in Mzansi.
“It’s already got so much attention. We’d like to sell 100 or 200 a month – whatever the number is – I know the [Volkswagen] Amarok is at about 250. But it could also be one of those products that people just really like and it takes off.”
“So, we’ll see. But is pricing important,” he said, adding that he was due to meet with representatives from Kia’s global head office on 16 October 2025 to “hopefully” finalise pricing for the long-awaited bakkie.
Year to date at the end of September 2025, VW has registered 2 810 units of the Amarok (which is built by Ford at its Silverton plant in Gauteng) in South Africa, translating to a monthly average of 312 units. However, that figure includes the single-cab body style, while Turnbull was likely referencing double-cab units.
With locally built models such as the Toyota Hilux, Ford Ranger and Isuzu D-Max dominating the sales charts in South Africa (with the locally assembled Mahindra Pik Up currently occupying 4th place), Turnbull is well aware that imported bakkies tend to face an uphill battle in this segment.
“I think the brand loyalty on bakkies in South Africa is even greater [than in the passenger-car segment]. I mean Hilux, Ranger, D-Max – it’s a tough one to crack. But we’re excited so we’ll give it a proper bash.”
Built on what Kia describes as a “fully optimised” body-on-frame platform, the Tasman looks set to be offered in South Africa with a 2.2-litre, 4-cylinder turbodiesel engine delivering 154 kW and 441 Nm (likely via an 8-speed automatic transmission, though a 6-speed manual gearbox is also available in some markets). Certain countries also receive a 2.5-litre turbopetrol motor generating 207 kW and 421 Nm.
The double-cab version of the Tasman measures 5 410 mm from front to back, making it some 60 mm longer than a Ford Ranger double cab. The load bed measures 1 512 mm long and 1 572 mm wide, which Kia claims provides “best-in-class cargo capability of 1 173 litres”. The new bakkie’s payload is listed as 1 195 kg (though this will vary by derivative), while the braked towing capacity comes in at 3 500 kg.
Frequently Asked Questions (FAQ)
Q: What monthly sales volume is Kia South Africa targeting for the Tasman bakkie?
A: Kia South Africa’s CEO, Paul Turnbull, stated he would “like to sell 100 or 200 a month,” but also believes there’s a chance sales could “take off.”
Q: When is the Kia Tasman bakkie expected to launch in South Africa?
A: The launch is currently hoped to take place in the first half of 2026, which is a revised timeline from the original plan.
Q: What engine is the Kia Tasman expected to be offered with in South Africa?
A: The Tasman looks set to be offered with a 2.2-litre, 4-cylinder turbodiesel engine, delivering 154 kW and 441 Nm of torque.
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