Audi Q8 (2024) International Launch Review
We had a chance to get behind the ‘wheel of the facelifted Audi Q8 at an international media drive event in Cape Town. Here are our impressions of the premium coupe-SUV.
International vehicle introductions aren’t held in South Africa often, but we should take pride in showing off our country’s spectacular scenery, especially in the Western Cape, which has some excellent roads. Audi recently shipped a few (left-hand-drive) facelifted Q8s down to Cape Town for a driving experience.
The facelifted Audi Q8 is confirmed to arrive in local showrooms around May 2024 and our market will receive the entire range, with the flagship high-performance RS Q8 joining the line-up a little later.
What’s New?
Audi calls this facelifted model the Q8 PI (Product Improvement); the suffix sounds a bit silly, but it’s de rigueur – BMW, for example, labels a facelift of its product an LCI (Life Cycle Impulse)! Updates of this kind usually incorporate visual upgrades, additional tech and trim options, as well as improvements to any deficiencies/faults that may have been identified on the first (pre-facelift) iteration of a model.
There have been numerous subtle changes to the Audi Q8’s design. There’s a revised grille, redesigned bumpers and 3 new colours are available, including the striking Sakhir Gold hue you see here. Also, Audi offers more wheel designs (from 21- to 23-inch alloys) and the cabin gains a trio of new trim options.
As for the range’s line-up of powertrains, there are no significant changes, save for the performance-orientated SQ8, which gains a turbopetrol V8 motor (the pre-facelift version had a turbodiesel V8).
The most important change can be found in the headlight technology and, according to Paul Stas from Audi’s Technical Development Lighting Team, there is much more to come in terms of car-lighting tech.
Audi will offer 3 types of headlamps on its facelifted Q8, but we’re likely to encounter only the 2 higher-spec setups in our market. We’re all familiar with Audi’s Matrix LED units, which are capable of projecting high-beam without dazzling other road users, but Laserlight technology has found its way to the Q8 too. For customers who want the ultimate in illumination, HD Matrix LED with Audi Laserlight will be optional.
Incredibly, the Audi Q8 also offers owners the option of customising their vehicles’ light signatures. There are 4 light patterns – at the front and rear – to choose from. It’s a cool party trick, but the real benefit of these lights is the additional range offered on high-beam (brights). We had the chance to experience Audi Laserlight tech in an R8 supercar a few years ago; it’s exceptionally potent on the darkest of roads.
The rear OLED lights are not just for show either – they now offer an innovative safety feature. If you’ve stopped at an intersection at night and another car approaches from the rear, the parking sensors will detect if that vehicle gets too close and trigger an additional light to warn its driver of a collision hazard.
It’s a pity that Audi didn’t include a stint of night driving into the experience so we could have a first-hand demonstration of just how smart these new digital headlights are…
What is the facelifted Audi Q8 like to drive?
Driving a left-hand-drive vehicle in South Africa was initially unnerving, but we soon found our groove. We first drove the 50TDI, which features a 3.0-litre V6 turbodiesel engine. The motor produces peak outputs of 210 kW and 600 Nm, with power going to all 4 wheels via an 8-speed automatic transmission.
It may be an “entry-level” facelifted Audi Q8, but it delivers impressive performance nonetheless. With a claimed 0-100 kph time of 6.1 sec, it’s no slouch, but its real strength is in-gear acceleration/overtaking urge. There’s something very desirable about a large luxury vehicle that can blast past slower traffic…
Alternatively, there’s the 3.0-litre turbopetrol V6 55TFSI, which offers 250 kW/500 Nm and feels notably more energetic and responsive in its power delivery. The 55 TFSI is said to dash from 0 to 100 kph in just 5.6 sec, but bear in mind you’ll visit your local filling station more often – it’s thirstier than the diesel.
You can just let the transmission do its thing (you should – it’s that good at changing up/down smoothly), but for additional engagement, you can always make use of the steering-wheel-mounted shift paddles.
The paddles aren’t particularly smartly finished and don’t feel substantial, however. They’re from the VW Group parts bin and while suitable for models such as the VW Polo GTI, they’re a bit too cheap-feeling for a high-end product of the Q8’s calibre… It’s the only blemish on an otherwise top-drawer interior.
Irrespective of engine choice, the facelifted Audi Q8’s driving experience, luxury finishes and comfort blend beautifully. The model has air suspension and despite riding on large wheels (our diesel unit had 22-inch alloys), the ride quality was great, balancing some sportiness and poise with plush comfort. What was even more impressive was the lack of road noise, indicating a refined, well-insulated cabin.
When you’re competing in the high-end luxury SUV space, your cabin needs to make a statement and while the Audi Q8’s interior hasn’t changed radically, it’s still a lovely space to occupy. Laced with high-quality finishes and HD screens, the interior feels hewn-from-solid and there’s no shortage of luxurious cabin materials. The Audi Virtual Cockpit has been upgraded and, inter alia, features new graphics.
Our route took us on the winding road to Cape Point Nature Reserve and, while the facelifted Audi Q8 is not marketed as a premium SUV that excels at dynamic handling, it certainly can deliver a modicum of sportiness when you need it to. Besides, if you want a performance-oriented Q8, Audi has you covered…
2024 Audi SQ8
If you’re in the market for a premium SUV that has the go to match the show, the updated Audi SQ8 will be well worth a look. As mentioned, the diesel V8 has been replaced by a new twin-turbocharged petrol V8. Granted, the petrol motor produces less torque than its diesel predecessor (770 Nm, as opposed to 900 Nm), but power outputs and subsequent performance have increased. There’s 372 kW (up from 310 kW) and the updated SQ8 is said to shave a few tenths off its claimed 0-100 kph time. With the help of its launch control function, the Audi can bolt to 100 kph in 4.1 sec – impressive for a large family SUV.
Mind you, the Audi SQ8 is not simply a Q8 that’s endowed with a more powerful engine; it incorporates numerous mechanical upgrades to make it the sportiest Q8 derivative on offer, at least until the revised RS Q8 is unleashed. The vehicle is distinguishable by its larger wheels, quad exhaust pipes, aluminium mirrors and unique grille. Under the sheet metal, the vehicle has all-wheel steering as standard (optional in lesser derivatives), adaptive air suspension, active roll stabilisation and a quattro sport differential.
Does it deliver straight-line thrills? You bet! On a quieter section of road, we engaged the SQ8’s sportiest settings and executed a launch-control start. It’s startling to feel a vehicle of such size and heft hunker down and catapult from a standstill to 100 kph (while its exhaust ends blare a majestic V8 soundtrack). These pipes are real by the way – the Audi does not have fake exhaust tips or a synthesised engine note.
We were also impressed with the vehicle’s ride quality. Despite being equipped with 23-inch alloy wheels shod with low-profile tyres, the SQ8 soaked up most of the road imperfections with its pliant suspension. The real test will be a mountain pass; we can’t wait to put this Q8 derivative through its paces next year.
When will the facelifted Audi Q8 go on sale in South Africa?
An Audi South Africa representative told us all standard derivatives of the updated Q8 would go on sale in May 2024 (or soon thereafter). The updated Audi RS Q8 has yet to be revealed, but that’s confirmed for our market too. Local pricing and specification details will be announced closer to the date of launch.
At the time of writing (November 2023), prices for the Audi Q8 range began at R1 706 200.
Summary
Our reviews and long-term assessment of the pre-facelift Q8 highlighted what an accomplished offering this model is; Audi didn’t need to overhaul the Q8 substantially, so this mild update is quite appropriate.
Whereas the Ingolstadt-based brand’s Q7 may not be the most attention-grabbing premium SUV (some may suggest it lives in the shadows of its BMW X5 and Mercedes-Benz GLE countrymen), its closely-related Q8 sibling is a potent but restrained foil to the BMW X6 and Mercedes-Benz GLE Coupe.
We look forward to giving the SA-spec facelifted Audi Q8 a thorough assessment when the model lands in the Republic towards the middle of next year; the all-electric Q8 e-tron is eagerly awaited too.
Further Reading
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