Cars Consumer Awards: Business Class
The winners in the first annual Cars.co.za Consumer Awards will be announced at a glittering event on January 14th. With the finish line in sight, these are the three excellent contenders in the Business Class category that are battling it out for the prestigious prize. Which one should get the trophy?
For more information on the Cars Awards and the judging panel, head to CarsAwards.co.za
What are we looking for?
In this category you will find the type of cars that realistic dreams are made off. We’re looking for an aspirational vehicle that will appeal to the image-conscious driver who places a priority on performance, dynamics, technology and design. The target customers have achieved success and want a car that isn’t only a personal reward, but also one which broadcasts their achievements.
Which cars are eligible?
Its listed price must be between R400 000 and R700 000 at the time of semi-finalist voting (June 17, 2015) to ensure a healthy measure of prestige. The fitment of required optional extras must collectively not push the price over R700 000.
Six airbags – (if optional, the price of these items, together with all other options, must not push the total price over R700 000.)
ESP (Electronic Stability Control) – (if not fitted as standard, this feature must be available as an optional extra and fitted).
Most important judging factors
Powertrain technology – (a balance of efficiency and engine power/torque band/performance is required, with a slant towards the latter.)
Luxury – (features such as electrically adjustable seats, leather upholstery, full info-tainment systems, dual-zone climate control are rewarded.)
Brand strength – (preference for established premium brands with a proven track record; includes peace of mind that comes from a large servicing network, resale value, a strong warranty, length of service plan etc.)
Design & quality appeal – (a large measure of desirability and upmarket build is required)
Driving dynamics – (although these cars must be comfortable daily drivers, they must also offer a large measure of "petrolhead" appeal, ie. driving enjoyment/handling/engaging dynamics.)
Technology – (advanced features such as touch-screen info-tainment, app integration, active cruise control, active braking etc. are rewarded)
Want to have a say?
We appreciate and recognise the fact that owners are the ultimate judges of cars, as they live with them (and the people that provide the backup) on a daily basis. For that reason, we launched a comprehensive Ownership Satisfaction Survey a few months ago to gain insight into what owners say of their vehicles and after-sales service experiences. By completing this survey, you will have real impact on the Awards programme. This year, voting has already taken place in the individual product categories, but your input can still significantly impact the prestigious Brand of the Year category.
The Finalists
BMW 428i Gran Coupe Sport sports auto
Audi S3 quattro S tronic
Mercedes-Benz C250 AMG Sports
BMW 428i Gran Coupe Sport sports auto
BMW's 3 Series is a common sight in office parks around the world and its easy to understand why. It's a great car, after all. But what if you like the dynamics, quality and engines of the BMW 3, but want something with a bit more individuality? That's where the 4 Series Gran Coupe comes in… The 428i doesn't only offer a more attractive and unique design, but the fitment of that sloping tailgate has actually improved versatility too. Packing a 2,0-litre turbo with 180kW, performance is graceful and has plenty of punch. BMW offers loads of options for this vehicle, so the price escalates very quickly. As standard (with the Sport package) it is a bit thin on surprise and delight features, but at least items such as rear park sensors, cruise control, radio/CD with Bluetooth/aux/USB are all included. Items such as cruise control, climate control, leather upholstery, auto lights/wipers all contribute to a very comfortable cabin environment that is unlikely to make you feel short-changed. BMW is a very desirable brand in the new car market in South Africa, and this popularity carries over to the used car market. Keep in mind however, that a 4 Series Gran Coupe is somewhat of a niche choice, so it is hard to predict resale values exactly, also because of the very long optional features list.
Test Team Opinion
“BMW’s model line-up may be very confusing at present, with what appears to be a whole lot of overlap, but the 4 Series Gran Coupe somehow seems to combine the best of all of them.” Hannes Oosthuizen
“This is what the BMW 3 Series should have always been. Exceptionally pretty, but still retaining that executive and luxury feel. BMW has a lot of models in its 3 and 4 Series ranges, but this is the one that ticks all the boxes.” David Taylor
“The 4 Series Gran Coupe makes for a very sexy 3 Series. It still has all the dynamic genius of the 3 but with a bit more beauty.” Ashley Oldfield
Audi S3 quattro S tronic
You'd think an Audi A4 would be the logical choice here, but that's about to be replaced. Instead, we've gone with the S3 sedan – a potent and classy executive. Powered by a cracker of an engine, and combined with quattro all-wheel drive and that excellent S-tronic gearbox, performance is fantastic. The S3 offers a comprehensive package that also includes an audio system with Bluetooth streaming functionality. Most of the on-board functionality is controlled via Audi’s MMI system, linked to an attractive retractable 5,8-inch colour screen. Items such as auto lights/wipers and cruise control are indeed included as standard too. Like all Audi A3 models, the S3’s interior displays a minimalist design theme that actually contributes to the feeling of upmarket luxury. Given the fact that the S3 is essentially the flagship A3, it benefits from the most features, including auto lights/wipers, cruise control, sports seats trimmed in a fine leather/cloth combination and an auto-dimming rear-view mirror. Of course, there are always options to choose from. Although the warranty (1 year/unlimited km) looks meagre, keep in mind that a comprehensive five-years/100 000 km maintenance plan is standard.
Test Team Opinion
“For the successful young executive that is also a driving enthusiast, the Audi S3 makes a lot of sense. It looks the part, goes like the clappers and feels immensely solid.” Hannes Oosthuizen
“Despite its performance bias, the S3 sedan is a remarkably composed premium offering. It offers luxury touches both inside and out, and when your heart desires, you can enjoy sportscar-like performance.” David Taylor
“Audi’s S3 is stylish and performance oriented. If you’re the businessman (or woman) who likes a bit of performance on the drive to and from the office, this hits all the right buttons.” Ashley Oldfield
Mercedes-Benz C250 AMG Sports
With a World Car of the Year title under its belt, the new C-Class can’t be ignored in this segment. We’ve selected the C250 AMG Sports model, as it combines the brand’s lively 2,0-litre turbocharged four-cylinder engine (shared with Infiniti) with sporty AMG detailing, all at a very good price. The standard specification is reasonable, but for the really tasty technology you have to spend extra. It is thus in the C250 – PreSafe is standard, as is a comprehensive audio system with Bluetooth support and even two USB ports. There’s also that very attractive TFT control screen that is nearly 18 cm wide. The C-Class takes what is best about the S-Class, and makes it available to a broader public. Indeed, step into the C-Class interior and you will be forgiven for thinking that you’re inside something much more expensive. Is there a stronger brand than Mercedes-Benz? Probably not… The C-Class itself is one of the most desirable buys in the local market, so resale value should be good. The 2 years/unlimited km warranty is backed by a 6 years/100 000 km maintenance plan.
Test Team Opinion
“The C-Class is the king of the compact executive cars, and in C250 AMG Sport guise the desirability is really heightened. Beware the options list, though!” Hannes Oosthuizen
“Mercedes’s C-Class has really moved the segment forward. The engine is superb, the tech is unbelievable and the entire package offers so much. It’s a really difficult car to fault and it is a class act all round.” David Taylor
“This is a car that takes refinement, luxury and comfort to the next level. The C-Class ticks all the right boxes a premium sedan needs.” Ashley Oldfield