Cars Awards: Game Changer of the Year
The winners in the first annual Cars.co.za Consumer Awards will be announced at a glittering event on January 14th. With the finish line in sight, these are the three excellent contenders in the Game changer of the year category that are battling it out for the prestigious prize. Which one should get the trophy?
For more information on the Cars Awards and the judging panel, head to CarsAwards.co.za
What are we looking for?
Whether we’re talking sales volumes, technology, brand perception or simply vast improvement, game changing products have one thing in common – they’ve made a significant impact. Once again, SUVs and crossovers are prominent in our selection of finalists, but they’re here for very different reasons.
Which cars are eligible?
2015 model – It must have been launched onto the South African market during 2015
Innovation – The judges considered all new arrivals, with the brief to identify vehicles that have made an impact in some way or another – this can be in sales volumes, new technologies, brand perception etc.
Want to have a say?
We appreciate and recognise the fact that owners are the ultimate judges of cars, as they live with them (and the people that provide the backup) on a daily basis. For that reason, we launched a comprehensive Ownership Satisfaction Survey a few months ago to gain insight into what owners say of their vehicles and after-sales service experiences. By completing this survey, you will have real impact on the Awards programme. This year, voting has already taken place in the individual product categories, but your input can still significantly impact the prestigious Brand of the Year category.
The Finalists
Ford Everest
BMW i3
Volvo XC90
Ford Everest
South Africans love bakkie-based SUVs, with the Toyota Fortuner, even in the twilight of its career, still being among the top sellers on the market. Ford’s Everest has scarcely made a dent in the market, being outdated, outclassed and massively outsold by its big rival. But all of that could change now. The new Ford Everest is such a massive step forward that it actually deserves a new name. Rarely, these days, does a new product represent such a big advance over what it replaces.
Ride refinement: While basing an SUV on the chassis of a bakkie has advantages for off-roading ability (and costs), the reality is that such a vehicle often feels harsh, bumpy and roly-poly on the road.The Everest sets a new segment benchmark, with its coil-sprung rear set-up serving up near-unibody levels of ride refinement on the road. And once you head into the rough stuff, there’s still enough bakkie in its DNA to outclass the more city oriented SUVs.
Advanced technologies: The new Everest brings very advanced features into the bakkie-SUV segment for the first time, including such technologies as cross-traffic alert, blind-spot monitoring, hands-free parallel parking, adaptive cruise control and lane-keep assist, among many others.
Spacious, practical cabin: The vast cabin and clever packaging result in a proper seven seater. Even adults can sit comfortably in the third row. There are also some nifty features, such as the ability to fold the third row into the floor electrically. In the front of the cabin the attention focuses on the Ford’s latest SYNC 2 info-tainment touch-screen system.
Test Team Opinion
“In an age where a new model typically represents a small step forward from its predecessor, the Ford Everest stands out because it has vaulted the Blue Oval clean to the front of its class. Even if you take its outdated predecessor out of the equation, the newcomer still establishes benchmarks for ride refinement, comfort and technology so high that future rivals will have to be very good indeed to match it. That makes it a true game changer in my book.” – Hannes Oosthuizen.
“The new Ford Everest brings a level of technology and comfort features unheard of before to the bakkie-SUV segment. It's rugged and capable off-road but from behind the wheel it feels more like a premium SUV. It certainly ups the safety levels in the segment too with excellent active and passive features available.” Ashley Oldfield
BMW i3
The BMW i3 is not the first electric car to go on sale in South Africa, but it could just be the product to jolt the electric revolution into motion. With its revolutionary architecture, sci-fi design and overall quality the i3 already shoulders its way into the limelight, and that’s before you even experience the drive. Quick off the mark and remarkably refined, you’ll be amazed at how quickly it fits into your lifestyle. Couple all of this with the desirability of the BMW brand, and you have a very convincing trailblazer for the electric car era.
LifeDrive architecture: Unlike some other electric car offerings, the i3 is not based on the platform of an existing internal combustion powered vehicle. Instead, the LifeDrive architecture is based on a flat floor (incorporating the powertrain), with a super strong passenger cell mounted on top and made from advanced materials such as carbon fibre. Instead of hiding its unique construction, BMW celebrates it by leaving many of the most important details exposed – such as the carbon fibre weave, visible in the door sills.
Charge infrastructure: BMW and Nissan have teamed up to develop the electric car charging infrastructure in South Africa. This crucial move should accelerate the acceptance of electric cars in South Africa.
Eco-friendliness: The single-minded pursuit of efficiency and eco-friendliness is also evident inside, where the minimalism is celebrated by the use of excellent materials – KENAF, for example, is a member of the cotton family and very sustainable. Then there’s also the fact that the factory that builds the i3 is 100% powered by electricity generated from sustainable sources.
Test Team Opinion
“Right now I would say the BMW i3 is the single most important car I’ve driven in 15 years of doing this job. I can’t give it higher praise than that. It is exactly the type of car that is needed to break down barriers to greater electric car acceptance. And the design… well, that actually plays a big part in its desirability. It is extremely bold. Very confident. And I like it very, very much” –Hannes Oosthuizen
“Perhaps it's the radical choice of materials – much of the interior is recycled and the textiles are bamboo – that inspired the i3's designers to break so drastically from convention, but the i3's interior is the freshest I've seen in a decade. It feels like a concept car that escaped from the design studio before anyone could make it dull. The i3 offers is a wonderfully modern, comfortable cabin to commute in, and hopefully all BMWs (and cars in general) will look and feel like this in the future…” Ciro de Siena
Volvo XC90
It’s not often that a new vehicle arrives to such universal acclaim as the Volvo XC90. With a string of international awards in the trophy cabinet already, the XC90 looks set to add to the collection in the Cars.co.za Consumer Awards, as it is nominated in no fewer than three categories. With its high-tech new line-up of four-cylinder engines, superb cabin design and build quality, it is more than merely another premium SUV, it is a brand perception changer.
Brave engine direction: Big, premium SUVs usually make use of large-capacity engines. Volvo, however, has made the bold decision to equip the XC90 with 2,0-litre four-cylinder engines only. Turbocharging, supercharging and hybrid technology is applied to extract performance and the upshot is greater efficiency when not using the maximum power. Not many other companies have embraced the down-sizing trend to quite the same extent.
Sensus Touch-interface: Pride of place in the XC90’s cabin goes to a large iPad-like touch-screen info-tainment system mounted in the centre of the facia. Not only does it de-clutter the cabin significantly, it arguably establishes a new benchmark in user-friendliness. Today’s smartphone users will find its pinch and swipe functionality very useful. Plus, it looks great!
Diamond-cut controls: The refreshingly different cabin uses only top-notch materials, with the gearlever, for example, being crystal glass from Orrefors. It is, however, the feel of the start/stop button and volume control knob that further heightens the ambience. These were diamond cut.
Test Team Opinion
“The XC90 is not the sort of car I should be excited about. I'm 29, I have no kids, and I only ever venture into the countryside for wine tasting. And yet, it is a car I would happily drive everyday. It is incredibly comfortable and the touchscreen infotainment system is as good as everyone says it is. It also just looks damn good." -Ciro De Siena
“The XC90 is one of those cars that came to South Africa so heaped with praise I was rather worried it would fail to live up to expectations. Impressively, it has managed to surpass them. It’s a vehicle that exudes quiet confidence and charm and the cabin really raises the bar, not only in terms of design, but also with regards to the selection of materials.” Hannes Oosthuizen