Cars Consumer Awards: Best Premium Hatchback
The winners in the first annual Cars.co.za Consumer Awards will be announced at a glittering event on January 14th. With the finish line in sight, these are the three excellent contenders in the Premium Hatchback category that are battling it out for the prestigious prize. Which one should get the trophy?
For more information on the Cars Awards and the judging panel, head to CarsAwards.co.za
What are we looking for?
Stylish and sophisticated yet practical enough for most motoring needs, these are the cars for the upwardly mobile go-getter. The winner in this category must not only offer outstanding quality, refinement, performance and the latest technologies, but also broadcast a message of success and ambition.
Which Cars are Eligible?
Its listed price must exceed R300 000 but not R500 000 at the time of semi-finalist voting (June 17, 2015) to ensure a large measure of desirability and prestige.
It must offer a hatchback (five-door) body shape of C-segment size (A3/1 Series/A-Class etc.) Crossover hatch derivatives are also included.
ESP (Electronic Stability Control) – (if not fitted as standard, this feature must be available as an optional extra and fitted, without exceeding the R500 000 price limit).
Dual front, side and curtain airbags – (if not fitted as standard, these features must be available and fitted as optional extras within the set maximum price).
Most Important Judging Factors
Powertrain technology – (a balance of efficiency and engine power/torque band/performance is required.)
Practicality – (cabin space, boot space, general accessibility, folding seats etc.)
Brand strength – (preference for established premium brands with a proven track record; includes peace of mind that comes from a large servicing network, resale value, a strong warranty, length of service plan etc.)
Design & quality appeal – (a measure of desirability and upmarket build is required)
Ride/handling – (although these cars must be comfortable daily drivers, they must also offer a measure of "petrolhead" appeal, ie. driving enjoyment/handling/engaging dynamics.)
Safety – (beyond the Filter eligibility features listed above, incl. extra airbags, Isofix, active driver support systems etc.)
In-car Entertainment & Connectivity – (features such as premium sound systems, numbers of speakers, navigation, Bluetooth streaming, USB/Aux, app integration etc.)
Want to have a say?
We appreciate and recognise the fact that owners are the ultimate judges of cars, as they live with them (and the people that provide the backup) on a daily basis. For that reason, we launched a comprehensive Ownership Satisfaction Survey a few months ago to gain insight into what owners say of their vehicles and after-sales service experiences. By completing this survey, you will have real impact on the Awards programme. This year, voting has already taken place in the individual product categories, but your input can still significantly impact the prestigious Brand of the Year category.
The Finalists
Volkswagen Golf GTI DSG
Mercedes-Benz GLA200 CDI Automatic
BMW 120i 5-dr M Sport Auto
Volkswagen Golf GTI DSG
Given the premium badges of the other finalists in this category, you may think a "mere" Golf would be outgunned. However, in GTI guise this Volkswagen offers more than enough badge appeal and desirability. Importantly, it is also as well built as the best of its more prestigious rivals. The 2.0-litre turbo engine in the GTI makes it the most powerful in this category and that DSG transmission remains one of the best of its type. If it's a combination of easy daily driveability and exhilarating performance you’re after, the GTI is very hard to beat. Despite the boy racer label, the latest Golf GTI is a well-packaged hatchback which offers great practicality too, thanks to a generously sized boot as well as plentiful legroom. Volkswagen ticks most of the safety boxes by offering a full house of seven airbags and the brand is well represented across South Africa. Resale values are strong.
Test Team Opinion
“If you’re looking for an upmarket, sophisticated hatchback with a real performance streak, then the Golf GTI offers the perfect package. It is a truly excellent all-rounder.” Hannes Oosthuizen
“The Golf GTI is a firm favourite in SA thanks to its strong performance bias without sacrificing on ride quality or premium feel. Once you get behind the wheel you can’t help but be impressed by the way it masters all facets of an upmarket hatchback.” Ashley Oldfield
“It may be popular amongst the boy racers, but there’s no denying the premium and luxury ability that the Golf GTI delivers in bucket loads. The latest incarnation offers more all-roundedness than performance, which gives it a maturity factor that other hot hatches lack.” David Taylor
Mercedes-Benz GLA200 CDI Automatic
Why GLA over A-Class you ask? Simply put, the pre-facelift A-class is bested by its GLA sibling in two important areas, namely ride refinement and practicality. Then there's also the degree of rugged "crossover" appeal that further elevates the desirability of the GLA. The 2.1-litre diesel engine combines well with a seven-speed dual-clutch 'box to deliver a smooth drive as well as good economy. Boasting a neat free-standing screen as standard, the GLA can be further personalised by delving into a very extensive optional extras list. That said, a radio/CD system with Bluetooth support is standard. Mercedes-Benz is arguably still the strongest premium brand in South Africa, so resale and support are hardly concerning.
Test Team Opinion
“To be fair, the GLA is more of a raised hatchback than a crossover SUV, but that’s not a problem. In fact, it is one of the most appealing models in the Mercedes line-up at present! ” Hannes Oosthuizen
“The GLA stands out more than a regular A-Class plus the ride is less bumpy and more cosseting. It’s a good choice if you want a bit more practicality out of your premium hatch.” Ashley Oldfield
“Mercedes’s GLA is the best incarnation of the A-series of products. A combination of a slightly raised ground clearance, good engine, interior space and pretty looks make this a very desirable offering.” David Taylor
BMW 120i 5-dr M Sport Auto
Recently refreshed, the BMW 1 Series now offers slicker styling and a host of advanced technology features (some standard, some optional), that will really please the technophile. This being a BMW, however, driving entertainment is important and the turbocharged 1,6-litre engine certainly doesn’t disappoint in terms of performance and economy. Fitted as standard is an infotainment system that includes Bluetooth, USB and aux support. More sophisticated sound systems are available from R5 400. BMW offers a very comprehensive safety package for the 120i, and it even includes active cruise control as standard. The BMW badge is hard to resist for more performance-oriented buyers and the dealership footprint is considerable.
Test Team Opinion
“For the driving enthusiast the BMW 1 Series remains a highpoint in the premium hatchback landscape. Increasingly, however, its talents extend further than just dynamics. This is a very solid all-rounder, too.” Hannes Oosthuizen
“The looks are certainly more polarising than the Audi A3 but the 1 Series harnesses a responsive turbocharged engine with an athletic drive to produce an excellent driving machine.” Ashley Oldfield
Read more about these cars and the Premium Hatchback category